Snow Peak苏州美罗百货新区店丨中国苏州丨KiKi建筑设计事务所

2025/08/13 12:15:35

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露营界传奇品牌Snow Peak，近期在苏州古城区核心商圈，开设全新多功能线下展示门店。该项目由KiKi建筑设计事务所操刀，设计师关佳彦以品牌的核心理念“野游人生”为题，通过极简抽象的设计语言，勾勒出自然界中“地貌山林”的形态。在展示露营装备、户外服饰和野游工具等多元产品的同时，店铺还融入了咖啡角功能，营造出一个集展陈、体验、休憩与选购于一体的复合空间。

Legendary outdoor lifestyle brand Snow Peakhas recently unveiled a new multifunctional retail showroom in the heart of Suzhou’s historic city center. Designed by KiKi ARCHi,led by architect Yoshihiko Seki, the project takes inspiration from the brand’s core philosophy. In addition to showcasing a wide range of products, including camping gear, outdoor apparel, and hikingtools, the showroom also integrates a café corner to create a hybrid environment, which articulates through a minimalist and abstract narrative that evokes the natural topography of hills and forests.

▼整体概览，overall of the project© 锐景摄影

▼项目展示了展示露营装备、野游工具等多元产品，the project showcased a wide range of products including camping equipment, hiking tools© 锐景摄影

店铺坐落于商场一层，四周高奢品牌环绕，中线贯穿商场主通道与电梯，这些因素带来多重挑战：如何保持空间的完整性、组织流畅的动线、回应商业环境的调性，同时确保品牌定位的准确表达。KiKi建筑设计事务所从这一独特的场地条件中汲取灵感，利用自然界不断变化的地貌形态作为切入点，引入“高差”概念，在平地掀起“丘陵”，以混凝土铸造人工坡度，为商场注入生机与趣味，也提供了新鲜感和探索性，意在提醒人们：适时回归大地，感受脚下的世界。

Positioned on the ground floor of a luxury commercial complex, with the mall’s central walkway and elevator hall. These contextual parameters presented a multifaceted design challenge, like how to maintain the integrity of the showroom, organize a smooth shopping route, and accurately reflect the brand identity, etc. Drawing from these site-specific conditions, KiKi ARCHi introduced the concept of “elevation shift”—an interpretation of the ever-changing landscape. By sculpting a man-made “hill” in concrete, the design concept injects vitality and a sense of discovery into the showroom, inviting users to reconnect with the earth and rediscover the world beneath their feet.

▼人造“丘陵”，Artificial “hills”© 锐景摄影

▼露营装备展示区，© 锐景摄影

起伏的地面构成了一个开放、自由而通透的基础场域，展陈设计则围绕“木”元素展开，灵感源自山间林木、露营柴火。高低错落的木桩，阵列其中，担当了展示台、坐具、支撑结构等多重角色，可被随机使用。它们自上而下的贯穿坡地，成为了连接人、产品、空间、自然的载体，虽为静态，却带来无形的互动与交流。

This undulatingterrain defines an open and free space. The display strategy revolves around the theme of “wood”, inspired by the forest and campfire timber. Varying-height timbersare arrayed throughout the space as display platforms, seating, and structural supports. These timberspierce the sloping ground vertically, becoming connections between people, products, space, and nature, and fostering subtle forms of interaction and communication.

▼“地貌山林”的形态，The form of “landform mountains and forests” © 锐景摄影

▼展陈设计则围绕“木”元素展开，The exhibition design is centered around the “wood” element © 锐景摄影

▼高低错落的木桩，Wooden stakes of varying heights © 锐景摄影

▼高低错落的木桩细部，Details of the wooden stakes of varying heights © 锐景摄影

随着主体构造的完成，“坡地”与“密林”，形成了交叉的面与线，也在纵向视觉上演化为“表”与“里”两层语境——“表”为开放的体验场域，供人们购物、休闲；“里”为内向的景观空间，以碎石与灯光点缀。两者虽形式不同，却在视觉与动线上彼此贯通，互为表里、相辅相成。从特定角度望去，如同地质断层的切面，交织为店铺独特的立面语言，体现了时间与空间的交错、色彩与肌理的对撞，以及“人工”介入“自然”的平衡哲学。

Upon completion of the primary construction, the “slope” and “wood” intersect to create both “aboveground” and “underground” spaces. Vertically, they form a dual spatial narrative: the “aboveground” is an open zone for shopping and leisure, while the “underground” becomes a gravel landscape. Though distinct in form, these two zones made the showroom’s façade resemble a geological cross-section, using a unique visual language that encapsulates the intersection of time and space, the contrast of textures and tones, and the balance between human intervention and natural form.

▼内向的景观空间，The gravel landscape© 锐景摄影

▼交叉的面与线，Intersecting surfaces and lines © 锐景摄影

▼细部，details© 锐景摄影

完成后的店铺，在日常运营中，为品牌提供了高度灵活的使用策略。开放的“散点式+不固定”陈列体系，让工作人员可以快速更换展品，随时随地调整店铺展示内容，带来常换常新的消费体验。品牌产品集中展示于坡面、立柱、侧墙之上，休闲坐席则巧妙安置于平地，颇有“攀峰得美景，山脚停自在”的自然节奏。置身其中，人们在露营器物、咖啡香气与户外场景的围绕下，能够切身感受到品牌所倡导的极致户外美学。这一刻，既诠释了“都市徒步”的野趣与诗意，也还原了自然天地间，物与物的平等共生。

Fordaily operation, the showroom offers a flexible display strategy. The non-fixed, scattered display system allows staff to easily update product arrangements, continuously refreshing the shopping experience. Products can be presented on the timbersof the slope area,columns,and side walls, while the seating area is thoughtfully arrangedon the flat floor, evoking the scene of “climbing for the view, resting at the base.” Immersed in the ambiance of camping and the aroma of coffee, visitors are invited to experience the brand’s ultimate outdoor aesthetic. In that moment, the showroom captures the poetic spirit of “urban hiking” and reestablishes a harmonious, egalitarian coexistence among all elements of the world.

▼细部，details© 锐景摄影