项目概述：静谧之姿，点亮四季青新地标

Project Overview: A Quiet Presence Amidst the City’s Buzz

微筑设计工作室近日完成了MaxStyle服饰杭州四季青旗舰店的改造设计。面对基地的诸多限制条件，设计团队为享有”中国服装第一街”美誉的杭州四季青商圈打造出一座全新的建筑标杆。

The architectural design firm Microcosm Design Studio recently completed the renovation of the MaxStyle flagship store in Hangzhou’s SiJiqing Street, a district known as “China’s first street of fashion.” Despite significant site constraints, the design team has created a new architectural landmark within this bustling commercial hub.

▼建筑夜景透视，night perspective© WA VISION

设计运用静谧典雅的预应力聚酯PVDF膜结构作为建筑主要表皮，并巧妙的在建筑上下分别植入两个风格各异的玻璃体空间，有效突破了周边环境的束缚。▼设计生成，design progress© Microcosm design studio

The design’s primary facade is a serene and elegant PVDF membrane structure, with two distinct glass volumes cleverly integrated at the top and bottom of the building. This solution effectively frees the building from the dense surrounding environment.

▼静谧典雅的膜结构表皮与玻璃幕墙的搭配，The combination of the quiet and elegant membrane structure skin and the glass curtain wall© WA VISION

▼商圈中独树一帜的建筑，A distinctive building in the business district© WA VISION

在这片寸土寸金的核心区域，设计开创性地营造出180度双层无柱挑空拱形入口空间，成功将一栋平凡的六层旅馆蜕变为商圈内独一无二的专业服饰旗舰建筑。

In this high-value urban core, the design boldly introduces a 180-degree, two-story, column-free arched entrance, transforming a simple six-story hotel into a one-of-a-kind professional apparel flagship store.

▼兼具视觉冲击力与精神力量感的转角无柱拱形空间，A column-free arched corner space that combines visual impact and spiritual power© WA VISION

场地与挑战：在重围中寻找呼吸空间

Site and Challenges: Finding Room to Breathe

项目原址为一栋六层旅馆建筑，坐落于杭州市上城区四季青服装街的黄金地段，四周被三栋体量庞大的服装市场建筑紧密包围，其中一栋更是高达60米的巨型建筑。

▼建筑总平面图，site location© Microcosm design studio

The original site was a six-story hotel located in the heart of Siqing Street in Hangzhou’s Shangcheng District. The building was tightly surrounded by three massive apparel markets, one of which is a towering 60-meter-tall structure.

▼与周边极具空间压迫感的建筑关系，The relationship with the surrounding buildings that have a strong sense of spatial oppression© WA VISION

设计面临的核心挑战在于：如何妥善处理项目与周边建筑的空间关系，有效化解巨型建筑带来的压迫感，让这座建筑在三个庞然大物之间获得空间的喘息机会，为使用者营造舒适宜人的空间体验。

The core challenge was how to manage the spatial relationship with these imposing neighbors, mitigate their oppressive scale, and create a comfortable and inviting experience for visitors by giving the building a chance to breathe between these giants.

▼在夹缝中得到喘息，Catch one’s breath in the cracks© WA VISION

同时，如何让一栋高度仅六层、单层面积仅280平方米的小体量建筑在巨构林立的环境中脱颖而出，充分展现MaxStyle品牌的独特气质与品牌内涵，更是设计思考的重中之重。

A crucial consideration was also how a small, six-story building with a footprint of just 280 square meters per floor could stand out in this dense environment and fully express the unique identity and brand essence of MaxStyle.

▼打开转角，与城市发生联系，Open the corner and connect with the city© WA VISION

策略：以空间开敞回应城市

Strategy: An Open Space Responds to the City

设计团队首先对基地周边环境进行了深入细致的分析：建筑四周90%的界面与三栋巨型服装市场紧密相邻，唯有东南角相对开敞，面向一片开阔的停车场，远景层次丰富，可远眺杭州钱江新城错落有致的城市天际线。这一角度同时也是项目对外展示品牌形象的最佳区域。

The design team began with a detailed analysis of the surrounding environment. Ninety percent of the building’s perimeter was closely adjacent to the three massive market structures. Only the southeast corner was relatively open, facing a large parking lot with a rich visual backdrop, offering a distant view of the tiered Hangzhou Qianjiang New Town skyline. This angle was also the best area to showcase the brand’s image.

▼脱颖而出的光之容器建筑，The outstanding light container building© WA VISION

基于这一分析，设计将东南角确定为项目的主要出入口，一、二层采用通高空间设计，营造挑空中庭效果，同时全面开放整个商业界面，让顾客从外部密闭、逼仄的街巷步入建筑时，感受到豁然开朗的空间转变和明媚温暖的氛围感受。

Based on this analysis, the southeast corner was designated as the main entrance. The first and second floors were designed as a double-height space to create a soaring atrium, while the entire commercial facade was opened up. This dramatic shift from the confined and narrow streets to an open, bright, and welcoming interior was designed to create a sense of revelation for visitors.

▼打开界面，迎接城市，Open the interface and welcome the city© WA VISION

▼挑空中庭看向城市街道，简约的开敞空间与周围繁杂形成鲜明对比，

Looking out from the atrium towards the city street, the simple open space forms a sharp contrast with the surrounding complexity© WA VISION

拱形中庭：柔和几何中的精神庇护所

The Arched Atrium: A Spiritual Sanctuary of Soft Geometry

设计在入口处以两个相切的四分之一圆柱体构建出流线型空间，形体饱满、转折自然；同时在两圆柱体交接的建筑角点处，通过结构转换，营造出纯净的无柱转角空间，内部则通过三个大小、高度各异的半椭圆体与之垂直相交，形成外部街道到大厅，最终到服饰展厅之间的柔性过渡。整个空间富有节奏与层次，兼具功能性与仪式感。

At the entrance, two intersecting quarter-cylinders form a fluid, smooth space. At the architectural corner where the two cylinders meet, a structural transformation creates a pure, column-free space. Three semi-elliptical forms of varying sizes and heights intersect this space perpendicularly, creating a smooth transition from the external street to the lobby and, finally, to the apparel showrooms.

▼兼具视觉冲击力与精神力量感的转角无柱拱形空间，A column-free arched corner space that combines visual impact and spiritual power© WA VISION

设计运用最基本的几何元素——圆柱体与椭圆体，通过交错、切割、重组等手法，营造出具有人类原始庇护所般的安全感与包容性，同时也充满了光影变化、结构力量与精神象征。

The entire space is rhythmic and layered, balancing functionality with a sense of ceremony.By using the most basic geometric elements—cylinders and ellipses—through a process of intersection, cutting, and recombination, the design evokes a sense of security and inclusivity reminiscent of ancient human shelters. This space is also filled with dynamic interplay of light and shadow, structural power, and symbolic meaning.

▼营造出具有人类原始庇护所般的安全感与包容性，Create a sense of security and inclusiveness like that of a primitive human sanctuary© WA VISION

▼柔性与力量兼顾的空间，A space that combines flexibility and strength© WA VISION

这种独特而富有诗意的空间体验，精准地诠释了MaxStyle品牌温暖、力量、永恒、精神性并存的品牌特质。

This unique and poetic experience accurately conveys MaxStyle’s brand identity, which is defined by warmth, strength, timelessness, and a spiritual quality.

▼充满光影变化、结构力量与精神象征，Full of changes in light and shadow, structural power and spiritual symbols© WA VISION

观景盒子：引导视线，链接城市

The Viewing Box: A Glimpse of the City

在建筑五、六层的东南角位置，设计突破传统矩形建筑转角的限制，植入一个与外部景观空间视线完全通透的玻璃盒子，作为整栋建筑唯一的观景装置。在有限的条件下，这个观景器内可以饱览钱江新城的壮美城市景观。

At the southeast corner of the fifth and sixth floors, the design breaks from the constraints of traditional rectangular building corners by inserting a glass box that offers a completely transparent view of the external landscape. Within this viewing device, visitors can enjoy a magnificent view of the Qianjiang New Town skyline.

▼打开呼吸，远眺市景观，Take a deep breath and gaze into the distance at the cityscape© WA VISION

▼景观盒子望向城市景观，The landscape box looks towards the urban landscape© WA VISION

观景器同时承担着MaxStyle品牌对外展示的第一窗口功能。从对面的停车场远眺，企业 Logo 显现在玻璃盒子之上，成为视觉焦点，吸引顾客循着标识接近建筑，再进入挑空大厅，形成从远观到进入的连续空间体验。这种从视觉牵引到身体置入的动线设计，大大增强了品牌的在场感与记忆点。

This viewing box also serves as the primary display window for the MaxStyle brand. Seen from the parking lot, the company’s logo appears on the glass box, becoming a visual focal point. This draws customers to approach the building and enter the soaring atrium, creating a continuous spatial experience from distant viewing to physical immersion. This strategic flow, which guides visitors from a visual cue to physical engagement, significantly enhances the brand’s presence and memorability.

▼包容周边环境，与之和谐共存，Be inclusive of the surrounding environment and coexist harmoniously with it© WA VISION

材料与外观：回归丝绸的灵感

Materials and Facade: Inspired by Silk

项目周边的建筑普遍采用穿孔铝板创造夸张造型，或通过鲜艳色彩来吸引人们的注意力。微筑设计更加关注建筑自身的逻辑性与空间营造品质。

While many buildings in the area use perforated aluminum panels for dramatic effect or bright colors to attract attention, Mircocosm Design focused on the building’s internal logic and the quality of its spatial design.

▼细腻温润的预应力聚酯膜，Fine and warm prestressed polyester film© WA VISION

建筑外立面材料的选择灵感源于中国传统服饰材料——丝绸，同时回应周边环境，希望采用具有半透明性、温润如丝绸般质感的材料来赋予建筑内敛的力量，营造服饰品牌旗舰店的独特气质。

The choice of facade material was inspired by silk, a traditional Chinese textile. The goal was to use a material with a translucent, silk-like texture to give the building a sense of quiet strength and create a unique character for the apparel flagship store.

▼原始的几何玻璃体与静谧的预应力聚酯膜的融合，The fusion of the original geometric glass body and the quiet prestressed polyester film© WA VISION

经过精心比选，建筑最终采用了来自Serge Ferrari法拉利织物公司的预应力聚酯PVDF膜作为外立面材料。这种材料在白天具有透光不透影的特性，在建筑间距极为紧迫的情况下，有效保障了使用者的私密性需求。

After careful selection, a pre-stressed polyester PVDF membrane from Serge Ferrari was chosen for the facade. During the day, this material is translucent, providing privacy for users, which is essential given the close proximity of the surrounding buildings.

▼对面楼梯光影照射在膜结构上，呈现柔和的质感，The light and shadow cast on the membrane structure of the opposite staircase create a soft texture© WA VISION

同时，温润洁白的膜结构表皮与上下层玻璃体形成虚实结合的视觉构成，创造出商圈内独一无二的建筑风格，为四季青服装第一街增添了全新的城市景观元素。

The gentle, white membrane facade, combined with the transparent glass volumes above and below, creates a striking contrast of solid and void. This distinctive architectural style adds a new urban landscape element to SiJiqing Street.

▼建筑街景，The street view© WA VISION

昼夜之间：建筑化身为光之容器

Day to Night: The Building as a Vessel of Light

入夜时分，在内部照明系统的精心烘托下，整体膜结构与异形入口空间、矩形观景器共同构成了与白天截然不同的城市夜景。建筑呈现出璀璨夺目的视觉效果，如明珠般照亮整个商圈的夜空，成为四季青商圈一道亮丽的风景线。

At night, with the careful illumination of the interior lighting system, the membrane structure, the unique entrance, and the rectangular viewing box create a spectacular urban nightscape completely different from its daytime appearance. The building radiates with a brilliant glow, illuminating the night sky like a jewel and becoming a highlight of the SiJiqing Street commercial district.

▼柔和几何中的光之容器，The building as a vessel of light© WA VISION

结语：以建筑回应品牌的精神高度

Conclusion: An Architectural Response to a Brand’s Vision

对于一个有志于建立品牌高度与文化感的服饰企业而言，空间不只是容器，更是价值观的表达。敢于突破传统商业面积利用的逻辑，勇于以空间说话，正是MaxStyle在项目之初就展现出的格局与远见。MaxStyle 四季青旗舰店，是品牌理念、设计思考与客户信任深度融合的成果。在这个充满竞争与密度的服装商圈中，微筑用空间回应品牌的精神诉求，用建筑语言讲述 MaxStyle 对品质、品位与未来的追求。此项目不仅是一栋建筑空间的设计，更是一次关于“商业与精神空间共生可能”的探索。

For a brand aiming to establish a high-level identity and cultural presence, space is not merely a container—it’s an expression of values. MaxStyle’s willingness to challenge the traditional logic of commercial space utilization and to let its space speak for itself demonstrates a rare vision. The MaxStyle Siqing Street flagship store is the result of a deep integration of brand philosophy, design thinking, and client trust. In this dense and competitive fashion hub, WeiZhu has used space to respond to the brand’s spiritual aspirations, using architectural language to articulate MaxStyle’s pursuit of quality, taste, and a vision for the future. This project is more than just a building design; it is an exploration of the potential for the coexistence of commerce and a spiritual space.

▼一层平面图，Ground floor plan©Microcosm Design Studio

▼二层平面图，First floor plan©Microcosm Design Studio

▼五层平面图，Fifth floor plan©Microcosm Design Studio

▼六层平面图，Sixth floor plan©Microcosm Design Studio

▼立面图，Elevation©Microcosm Design Studio

▼剖面图，Section©Microcosm Design Studio

项目名称：MaxStyle服饰杭州四季青旗舰店

项目类型：建筑整体改造/室内设计

设计方：微筑设计工作室 （Microcosm_Arc Studio）

主创建筑师：王军

设计人员：王新 茹嘉伟 程建明

完成年份：2025年

项目地址：杭州市上城区四季青街道

建筑面积：1980㎡

摄影版权：微筑设计工作室

膜结构设计与施工方: 上海旭奔建设工程有限公司

室内设计与施工：（设计除入口挑空大厅）杭州品匠装饰有限公司

客户：MaxStyle服饰

外墙材料：预应力聚酯PVDF膜

品牌：Serge Ferrari法拉利织物