Regma冰淇淋店丨西班牙布尔戈斯丨ZOOCO ESTUDIO

桑坦德Regma冰淇淋店的新形象

A New Image for Regma, Santander

Regma 是成立于1933年的标志性坎塔布里亚冰淇淋品牌，他们委托我们设计位于桑坦德布尔戈斯街的新店面。这个空间旨在以全新的视觉形象，呼应品牌正在进行的平面与美学更新。

Regma, the iconic Cantabrian ice cream brand founded in 1933, entrusted us with the design of their new premises on Calle Burgos in Santander. This space aims to complement the brand’s ongoing graphic and aesthetic transformation with a fresh visual identity.

▼店铺外观，Exterior view© David Zarzoso

▼门头近景，Front close view© David Zarzoso

▼橱窗，Shop window© David Zarzoso

我们的目标是将 Regma 的核心价值以可感知但内敛的方式转化为空间的建筑语言——避免直白或刻意的象征。

Our goal was to translate Regma’s core values into the architectural language of the space in a tangible yet understated manner—eschewing literal or obvious references.

▼立面细部，Facade details© David Zarzoso

概念与品牌识别

Concept and Identity

Regma对我们来说是一个熟悉的名字，也是西班牙北部长期的标杆品牌。品牌强调了两个核心价值：原料的天然品质以及独特而不做作的色彩运用。

▼轴测图，axo© ZOOCO ESTUDIO

Regma is a familiar name to us, a longstanding reference in northern Spain. The brand emphasised their two key values: the natural quality of their ingredients and their distinctive, unpretentious use of colour.

▼内部空间概览，Interior overall view© David Zarzoso

▼回望入口，Looking back at the entrance© David Zarzoso

这些特质结合受冰淇淋世界启发的几何抽象，构成了我们设计的概念骨架。

These attributes, combined with a geometric abstraction inspired by the world of ice cream, form the conceptual backbone of our design.

▼前台与吧台区，Bar area© David Zarzoso

▼主要客座区，Main guest seating area© David Zarzoso

为了实现这一愿景，我们围绕一个关键的几何元素——旋转方形（菱形）——来规划室内空间。这个图形在天花板、地面和立面上贯穿应用，为整个空间打造独特的视觉识别。

To bring this vision to life, we developed the interior around a key geometric element: the rotated square, or diamond shape. This motif is applied consistently across ceilings, floors and the façade, crafting a unique visual identity throughout the space.

▼客座区光影，Light and shadow in the guest area © David Zarzoso

材料与质感体系

Materiality and Textural Palette

材料体系从 Regma 最具代表性的冰淇淋口味的颜色和质感中汲取灵感，并通过天然高档材料进行重新诠释，如洞石、大橡木以及黏土质感涂料。

The material palette draws inspiration from the colours and textures of Regma’s most emblematic ice cream flavours, reinterpreted through noble, natural materials such as travertine marble, oak wood and clay-based paint.

▼客座区桌椅近景，Seating area close view© David Zarzoso

▼桌椅材质细部，Furniture details© David Zarzoso

▼空间材质细部，Material details© David Zarzoso

▼卫生间，Rest room© David Zarzoso

在这一三元素体系上，我们加入了不锈钢——冷藏必备材料——以保持与传统冰淇淋工艺的直接联系。

To this triad, we added stainless steel—an essential material in cold storage—maintaining a direct connection to traditional ice cream craftsmanship.

▼产品展示，Product display © David Zarzoso

最终呈现的空间以抽象、潜移默化的方式将顾客沉浸于Regma的世界。通过源自产品与品牌传承的色彩、质感与几何语言，我们营造了一种感官体验，强化了 Regma 的品牌识别及其持续演变。

The result is a space that immerses the customer in Regma’s universe in an abstract and subliminal way. Through colour, texture and geometry inspired by the product and the brand’s heritage, we deliver a sensorial experience that reinforces Regma’s identity and its ongoing evolution.

▼平面图，floor plan© ZOOCO ESTUDIO

Project: Regma Ice Cream Parlour

Year: 2024

Location: Santander, Spain

Team Collaborators

Miguel Crespo Picot, Javier Guzmán Benito, Sixto Martín Martínez – ZOOCO ESTUDIO ()

Estefanía Sánchez

Photography: David Zarzoso

Construction: COBOMAN S.L.

Lighting: ZOOCO ESTUDIO ()

Furniture: ZOOCO ESTUDIO ()