The Pinky Ring酒吧丨马来西亚百乐丨Yabu Pushelberg

Bruno Mars 在酒吧内

屡获殊荣的音乐明星 Bruno Mars 请来了全球著名的设计工作室 Yabu Pushelberg，将他独一无二的梦想变为现实。这次合作催生了 The Pinky Ring ，这是他性感的鸡尾酒酒吧和爵士酒吧，在今年2月在拉斯维加斯百乐宫开业。

Award-winning music star Bruno Mars enlisted globally renowned design studio Yabu Pushelberg to bring his one-of-a-kind vision to life. The collaboration resulted in The Pinky Ring, his sexy cocktail bar and jazz bar that opened at the Bellagio in Las Vegas in February.

Yabu 为酒吧设计的标识及平面系统

Bruno Mars 委托 Yabu Pushelberg 为这个迷人的场所设计品牌标识、室内设计、照明和造型。作为Bruno生动想象力的空间，Yabu Pushelberg 将他的电影概念无缝地转化为充满活力的拉斯维加斯大道上享乐的感官体验。作为一个华丽的成人游乐场，The Pinky Ring 沉浸在迷人的氛围让人想起1970年代的私人顶层公寓派对的顾客。从 Rat Pack ,  Sammy Davis Junior ,  Silk Sonic 的精神和音乐视频照明中汲取灵感，the Pinky Ring 代表了 Bruno Mars 的想象力。

Bruno Mars commissioned Yabu Pushelberg to design the brand identity, interior design, lighting and styling for this stunning venue. Serving as a space for Bruno's vivid imagination, Yabu Pushelberg seamlessly translates his cinematic concepts into hedonistic sensory experiences on the vibrant Las Vegas Strip. A gorgeous adult playground, The Pinky Ring immerses patrons in a glamorous atmosphere reminiscent of private penthouse parties in the 1970s. Drawing inspiration from the spirit of the Rat Pack, Sammy Davis Junior, Silk Sonic and music video lighting, the Pinky Ring represents the imagination of Bruno Mars.

蒂芙尼与酒吧联名推出的限量戒指

作为世界上最顶尖的表演艺术家之一，Bruno Mars 明白成为聚光灯下的意义。在明确了《The Pinky Ring》的视觉和感觉方向后，灯光在营造《The Pinky Ring》的氛围和氛围方面发挥了至关重要的作用。为了追求永恒的魅力，照明不仅改变了空间，还改变了人们的感知，the Pinky Ring 推出了一项战略性的照明创新，旨在让人们看起来和感觉良好。Yabu Pushelberg 接受了这个简单的概念，开始着手复杂的执行。

As one of the world's top performing artists, Bruno Mars understands what it means to be in the spotlight. After establishing the direction of the look and feel of The Pinky Ring, lighting played a vital role in creating the mood and atmosphere of The Pinky Ring. In pursuit of timeless glamour, where lighting not only transforms spaces but also people's perceptions, the Pinky Ring has launched a strategic lighting innovation designed to make people look and feel good. Yabu Pushelberg took this simple concept and started working on the complex execution.

通过低层次、对比和重点照明的相互作用，Pinky Ring照明设计揭示了被忽略看不见的事物。从沉闷的氛围到精心策划的室内设计，再到舞台上的灯光选择，每一个细节都是Bruno Mars精心挑选的，突出了他永恒的审美和对低调的天赋和简约的眼光。

Through the interplay of low-level, contrasting and accent lighting, Pinky Ring lighting design reveals the overlooked and unseen. From the sombre atmosphere to the carefully curated interior design to the lighting choices on stage, every detail was carefully chosen by Bruno Mars to highlight his timeless aesthetic and flair for understatement and simplicity.

旅程一到达就开始了，客人们会看到一个圆形的屏幕幕墙，保护 Pinky Ring 的体验不受赌场灯光和声音等外部因素的影响。一进门，客人们就被带入了另一个世界，从灯光昏暗的镜面通道开始，走廊里摆满了 Bruno Mars 的格莱美奖收藏。受当代博物馆设计的启发，Yabu Pushelberg 将走廊设计成一个舒缓而谨慎的展览空间，客人可以在这里清理他们的视觉调色板，从外部世界开始沉浸在 the Pinky Ring中。

The journey begins upon arrival, where guests are greeted by a circular screen wall that protects the Pinky Ring experience from external factors such as casino lights and sounds. Upon entering, guests are transported into another world, starting with a dimly lit mirrored hallway filled with Bruno Mars’ Grammy Award collection. Inspired by contemporary museum design, Yabu Pushelberg designed the corridor as a soothing and discreet exhibition space where guests can clear their visual palette and immerse themselves in the Pinky Ring, starting with the outside world.

酒吧和休息室作为序幕的前奏，而后到达作为一个前厅的娱乐。引导客人沿着一条诱人的到达路径，它无缝地通往 the Pinky Ring 下沉式的对话中心，这是 5000 平方英尺空间的中心。看到或被看到，每个区域都有自己的风格和目的，并与下一个区域相呼应。圆圈是 The Pinky Ring 视觉语言的关键符号，以抽象而有品位的方式代表 Bruno Mars 的唱片、奖项和荣誉。

The bar and lounge serve as a prelude and then arrive as a front room for entertainment. Guests are guided along an inviting arrival path that leads seamlessly to the Pinky Ring, a sunken conversation center that is the centerpiece of the 5,000-square-foot space. See or be seen, each area has its own style and purpose and echoes the next. Circles are a key symbol in The Pinky Ring’s visual language, representing Bruno Mars’ records, awards and accolades in an abstract and tasteful way.

酒吧内关于禁止携带手机的提示卡

酒吧内提供的部分酒水

Yabu Pushelberg明白酒吧的视觉形象必须体现Bruno Mars.的本质。从20世纪60年代和70年代的装饰字体中汲取灵感，Yabu Pushelberg开始了一项设计探索，创造了一个定制的字母系统和周围的品牌附属品，这是创新的，但参考了the Pinky Ring室内设计的想法和调色板偏好。以有趣的线条操作为中心，丰满的垂直和水平线条字体被柔和的金色色调洗净，在字体的重量和速度之间取得了完美的平衡。这种自定义字体是The Pinky Ring品牌附属品的基础，包括标牌、菜单、餐巾纸和杯垫。

Yabu Pushelberg knew that the visual identity of the bar had to reflect the essence of Bruno Mars. Drawing inspiration from the decorative typefaces of the 1960s and 1970s, Yabu Pushelberg embarked on a design exploration to create a bespoke lettering system and surrounding brand collateral that was innovative yet referenced the Pinky Ring interior Design ideas and color palette preferences. Centered around playful line manipulation, the font’s lush vertical and horizontal lines are washed in soft golden tones, striking the perfect balance between the weight and speed of the font. This custom font is the basis for The Pinky Ring branded collateral, including signage, menus, napkins and coasters.

酒吧的日常场景