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Bshop首尔店丨韩国首尔丨小大建筑设计事务所

2025/09/15 19:12:11

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Bshop是源自日本的时尚集合品牌。我们曾为旗下品牌【Danton东京原宿旗舰店】与【ORCIVAL东京原宿旗舰店】完成多个空间设计，此次，我们负责了Bshop海外首家店铺——韩国首尔店的整体设计。

Bshop is a fashion collective brand originated from Japan. We have previously designed multiple retail spaces for its affiliated brands, Danton and Orcival. This time, we are responsible for the overall design of Bshop’s first overseas store in Seoul, Korea.

▼店铺外观，Facade©Keishin Horikoshi

自 1994 年神户店诞生以来，Bshop 始终坚持不受流行左右的基本商品甄选理念，通过提供精心挑选的经典单品，与顾客建立了长期的信赖关系。在海外首家店铺的设计中，我们也秉承这一追求“简约与经典”的精神，致力于打造符合这一理念的空间。首尔店位于梨泰院大街的中心地带，该区域汇聚了众多时尚品牌。店铺由两层楼构成，是 Bshop迄今为止规模最大的门店。

We were responsible for the design of Bshop’s first overseas store, located in Seoul, South Korea. Since opening its first shop in Kobe in 1994, Bshop has maintained a consistent philosophy of curating timeless essentials, unaffected by passing trends. By offering carefully selected classic items, the brand has built long-term trust with its customers. For this first overseas location, we aimed to embody Bshop’s core values of simplicity and timelessness, creating a space that faithfully reflects this spirit. Situated in the heart of Itaewon—an area bustling with fashion brands—the two-story Seoul store marks the largest Bishop location to date.

▼一层室内，Interior space on the ground floor©Keishin Horikoshi

一层的设计核心在于如何在熙熙攘攘的梨泰院街头吸引人流进入店内。以「LABOUR AND WAIT」专区及快闪店（POP- UP CORNER）为中心，我们有意避免过度整理室内设计，以凸显以生活杂货为主丰富多彩的商品氛围，营造出令人愉悦、随时可轻松踏入的空间感。

The key design challenge on the first floor was how to naturally draw the flow of people from the vibrant Itaewon street into the store. Centered around the “LABOUR AND WAIT” zone and a pop-up corner, the space was intentionally left loosely arranged to highlight the rich and eclectic character of the merchandise, mostly lifestyle goods. This created a welcoming, approachable atmosphere that encourages spontaneous visits.

▼以杂货为主的「LABOUR AND WAIT」区域，

Centered around the “LABOUR AND WAIT” zone©Keishin Horikoshi

一层天花采用金属网材质，不仅增强了空间的通透感，还巧妙地遮挡了天花内复杂的设备，使整体视觉更为整洁而不显压抑。在金属网板的间隙间，我们嵌入了轨道系统，并在轨道上设置照明和消防喷淋装置，这不仅使天花结构更显简洁有序，也确保了照明系统能够灵活适应不同的空间布局。我们希望通过这一设计，在粗犷与精致之间找到恰到好处的平衡。

The ceiling is finished with metal mesh, which brings lightness and openness to the space while subtly concealing the complex mechanical systems above. Within the mesh grid, we integrated a track system that accommodates lighting and sprinklers, achieving a clean and organized ceiling design. This setup allows flexible lighting configurations and strikes a refined balance between rawness and precision.

▼一层室内局部，Ground floor corner©Keishin Horikoshi

在以杂货为主的「LABOUR AND WAIT」区域，商品种类丰富多元。我们选用木质多孔板作为背景，使商品陈列更具灵活性，方便调整展示方式。中岛部分直接采用日常厨房中的不锈钢操作台作为展示台面，营造出与实际使用场景相呼应的氛围，让商品更贴近生活。

Given the variety of goods in the LABOUR AND WAIT section, we incorporated wooden pegboards as a flexible display surface that supports evolving merchandising needs. At the center, we repurposed stainless-steel counters—common in home kitchens—as display tables to evoke a sense of everyday familiarity.

▼一层室内，Ground floor interior space©Keishin Horikoshi

▼陈列墙，Display wall©Keishin Horikoshi

收银台一侧主要陈列袜子和包袋等尺寸各异的商品，我们特别设计了木龙骨系统，使层板高度可自由调整，以适应不同商品的展示需求。

To accommodate socks, bags, and other items of varying sizes near the cashier area, we specifically designed a wooden frame system with adjustable shelving heights to allow for versatile display arrangements.

▼木龙骨系统，a wooden frame system©Keishin Horikoshi

▼木龙骨系统，a wooden frame system©Keishin Horikoshi

在融合多元生活方式元素的一层空间里，我们特别在最显眼的位置设计了一座木质楼梯，它不仅包含试衣间与储物空间，在立面也具有陈列商品的功能。材料上，我们选用了老木板，希望客人在上楼时能感受到时间在材质上沉淀的痕迹，增添空间的温度与故事感。

As a spatial anchor on the first floor, we designed a prominent wooden staircase that combines fitting rooms, storage, and product display within a single integrated structure. Constructed from reclaimed wood, the staircase bears visible traces of past use, lending the space a quiet warmth and a sense of material memory.

▼木质楼梯，a prominent wooden staircase©Keishin Horikoshi

在木板之间巧妙嵌入轨道系统，不仅方便灵活调整陈列方式，也通过独特的造型设计，激发顾客对二层空间的好奇与期待。

Between the planks, we embedded a track system that allows for flexible display arrangements, while the staircase’s distinctive form invites curiosity and encourages exploration of the upper level.

▼在木板之间巧妙嵌入轨道系统，embedded a track system between the planks©Keishin Horikoshi

▼木质楼梯与收银台，wooden staircase and cashier©Keishin Horikoshi

我们以原有墙面为基准，平行增设一道楼梯。入口处的客人将自然被楼梯吸引，并沿其步上行进——楼梯两侧的陈列设计将引导视线与动线，逐步探索至二层空间。▼空间轴测图，space axonometric©小大建筑设计事务所

Between the planks, we embedded a track system that allows for flexible display arrangements, while the staircase’s distinctive form invites curiosity and encourages exploration of the upper level.

▼二层看向木制台阶，look at the wooden steps from the upper level©Keishin Horikoshi

沿着木质楼梯拾级而上，部分楼板根据楼梯需要打开，形成贯通两层的中央挑空区，使上下空间相互联结，增强层次感与互动性。柔和的灯膜光线从挑空区洒落而下，不仅营造出温暖舒适的氛围，也吸引着客人探索二层空间，延续整个动线的流畅与连贯。

Ascending the wooden stairs, a central void visually and spatially connects both floors. Slabs werepartially removed to enhance vertical openness, creating a layered and interactive experience. A soft, diffused glow from the ceiling light membrane filters down through the central void, shaping a warm and intimate atmosphere while reinforcing the vertical flow of circulation between floors.

▼二层室内看向窗景，look towards the window view from the interior©Keishin Horikoshi

▼通往二层楼梯，staircase towards the upper level©Keishin Horikoshi

考虑到顾客沿梨泰院街道缓缓步行而来，我们希望他们在二层能够放松心情，享受挑选服饰的乐趣。因此，二层的墙壁与天花板均采用手工抹灰工艺，以营造温暖而静谧的氛围，使之与热闹街头的快节奏形成鲜明对比。

As visitors step in from the lively streets of Itaewon, the second floor offers a calm and restful environment for browsing. To support this sense of quiet transition, we selected hand-applied plaster for the walls and ceiling—a material choice that softens the space and creates a subdued, comforting atmosphere in contrast to the vibrant energy below.

▼二层的墙壁与天花板均采用手工抹灰工艺，hand-applied plaster for the walls and ceiling©Keishin Horikoshi

▼二层的墙壁与天花板均采用手工抹灰工艺，

hand-applied plaster for the walls and ceiling©Keishin Horikoshi

我们通过围绕中央挑高区域的五个不同功能区，以及选用不同木材质感和拼接方向的三种地板，塑造了空间的层次感。希望顾客在逛店的过程中，不仅能与精心挑选的服饰相遇，同时也能感受到各个区域之间微妙的空间氛围变化。

The second floor is structured around five functional zones arranged around a central void. We applied three types of wood flooring—each with distinct textures and grain orientations—to enrich the spatial experience. As visitors move through the space, we hope they will not only encounter carefully curated clothing, but also perceive the subtle shifts in atmosphere between different areas.

▼选用不同木材质感和拼接方向的三种地板，

applied three types of wood flooring—each with distinct textures and grain orientations©Keishin Horikoshi

与地面多样的木质纹理形成对比，我们希望天花呈现出一种概括且统一的视觉效果。沿着空间26米的长边，我们精心规划出一条贯穿全长的凹槽，均匀布置在天花板上，强有力地将空间横向贯通。凹槽内巧妙整合了照明、空调、消防等设备，使天花设计显得干净、整体且连续。

To counterbalance the varied textures of the wood flooring, we deliberately designed the ceiling with a unified and structured expression. Along the 26-meter-long axis of the store, we introduced a continuous recessed channel that visually ties the space together. Within this groove, we carefully integrated lighting, HVAC, and fire safety systems, allowing the ceiling to remain clean, cohesive, and uninterrupted.

▼贯穿全长的凹槽，a continuous recessed channel ©Keishin Horikoshi

在二层的内侧布置休息区与试衣空间。采用 30mm宽的实木条进行围合，营造出既独立又开放的氛围。实木的天然质感与温色调，为空间注入一份自然与舒适，让客人在试衣和休息时能够被木材的天然纹理与质感所包裹。

At the rear of the second floor, a relaxation and fitting area is enclosed by 30mm-wide solid wood slats. This configuration creates a semi-private yet open setting, where the natural grain and warmth of the wood offer a comfortable, tactile environment for guests trying on clothes or taking a break.

▼休息区与试衣空间，a relaxation and fitting area©Keishin Horikoshi

▼休息区与试衣空间局部，a relaxation and fitting area detail©Keishin Horikoshi

靠窗一侧，我们设计了大面积木质窗户，以充足的自然光照亮整个区域。客人们在这样明亮而舒适的环境中挑选商品，体验自然与温馨的融合。

On the side facing the window, we have installed large wooden windows to allow abundant natural light to illuminate the entire area. Guests can select products in such a bright and comfortable environment, experiencing the harmony of nature and warmth.

▼充足的自然光照亮整个区域，allow abundant natural light to illuminate the entire area©Keishin Horikoshi

天气晴好时，顾客还可在阳台上休息，眺望梨泰院繁华的街景，感受城市的活力与魅力。

In fine weather, guests can even relax on the balcony and take in the vibrant streetscape of Itaewon, connecting the retail experience to the energy of the city.

▼充足的自然光照亮整个区域，allow abundant natural light to illuminate the entire area©Keishin Horikoshi

在五个主要区域中，我们分别选用了状态各异的木材打造中岛。虽然均为木质材料，但不同的加工工艺赋予了各区域独特的质感，让顾客在体验一个区域后，依然能感受到下一空间截然不同的魅力。

Across the five primary zones, we crafted central display islands from various types of wood, each with distinct treatments. While unified in material, the differing finishes lend each area a unique texture and expression, offering a renewed sense of discovery as visitors move from one zone to another.

▼选用了状态各异的木材打造中岛，

crafted central display islands from various types of wood©Keishin Horikoshi

▼选用了状态各异的木材打造中岛，

crafted central display islands from various types of wood©Keishin Horikoshi

服装挂杆设计旨在实现灵活调节，通过在两根竖向木条之间嵌入横杆或层板，不仅满足了不同陈列需求，也为展示增添了层次感和变化性。

The hanging rack system was designed for maximum flexibility. By inserting horizontal rods and shelves between two vertical wooden posts, we enabled dynamic and multi-layered product displays that adapt to a range of merchandising needs.

▼服装挂杆设计，The hanging rack system©Keishin Horikoshi

在Bshop一直珍视的“基础”与“经典”理念之上，我们融入了丰富的材质表达，以期打造简约而焕然一新的Bshop，树立品牌在国际市场的全新经典形象。

Grounded in Bshop’s enduring values of “simplicity” and “classic design,” the space introduces a rich variety of material expressions. The result is a refined yet refreshed Bshop—one that redefines the brand’s identity for the international stage.

▼简约而焕然一新的风格，a refined yet refreshed style©Keishin Horikoshi

本次Bshop韩国店的设计，是小大首次在日本与中国之外实现的较大规模空间项目。面对陌生的施工环境和规范，以及与诸多不可预见的困难，这对团队而言是一次全新的挑战与成长。随着团队的发展，未来我们将始终全力以赴，致力于在更多国家和地区，去实现我们设计和作品！

The design of the Bshop Korea store marks kooo’s first large-scale spatial implementation outside of Japan and China. Working within an unfamiliar construction environment presented numerous unforeseen challenges, making this a completely new learning experience for our team. Nevertheless, we remain fully committed to bringing our work to life across different countries and regions.

▼夜晚街景，street view at night©Keishin Horikoshi