酒吧丨中国杭州丨泛域设计Fununit Design & More

梦境是什么？梦境是一种“真实的虚幻”，它既源于现实，但又完全不同。梦境像一场电影，由“我们”去主宰它的声音与真实，是一场或美好，或现实，或未知的幻象。我们要做一个什么样的酒吧？DMC Bar，在设计之初，给予了我们全息、星座、梦境这些关键词，让我们从空间、品牌全维度地去完成整个沉浸式全息酒吧空间。梦境的制造来源于大脑，而现代的科技可以让梦境变得可以被“制造”出来。我们试图建造：“一个全息式的梦境场域。在这里，光影、声音与空间交织，营造沉浸而震撼的感官体验，在视觉与心灵上给娱乐者带来震撼冲击。探索无限梦境的边界。”

What is a dream? A dream is a kind of “real illusion.” It originates from reality, yet departs completely from it. A dream is like a film, directed by us, where we command its voices and realities—a vision that may be beautiful, or grounded, or entirely unknown. What kind of bar are we creating? From the very beginning, DMC Bar was defined by keywords such as holography, constellation, and dreamscape. These guided us to shape the project holistically—from spatial design to brand identity—into a fully immersive holographic bar. The making of dreams originates in the brain, yet modern technology allows dreams to be “manufactured.” Our attempt is to build: A holographic dreamscape—where light, sound, and space intertwine to create an immersive and awe-inspiring sensory experience. A place that delivers impact both visually and emotionally, while inviting guests to explore the boundless edges of the dream world.

▼室内概览，overview of the interior space©奥观建筑视觉AOGVISION

超现实梦境入口：宇宙引力轨道

Cosmic Orbit · A Surreal

酒吧入口以“漂浮巨石”引入，“宇宙大爆炸”中，质量巨大的天体成为星系中的巨石，黑色石英岩凌空悬置，在重量与失重的张力间，原始的肌理叙述未知与神秘。它是视觉的记忆点，也是梦境叙事的开端，引人入胜，探知“里面究竟是怎样的世界？”

The bar’s entrance is introduced by a “Floating Monolith.” In the imagery of the Big Bang, massive celestial bodies emerge as monumental stones within the galaxy. A block of black quartzite is suspended in midair, narrating the unknown and the mysterious through the tension between weight and weightlessness. It becomes a visual landmark and the prologue of the dream narrative—inviting curiosity and drawing guests to wonder: “What kind of world lies within?”

▼酒吧入口，The bar’s entrance©奥观建筑视觉AOGVISION

弧形立面由竖向镀锌钢管构成，光影在管面折射游走，犹如能量通道般支撑起巨石。空间动线以轻微的旋转与转折展开，这种导入式的空间节奏，如被引力牵引般缓缓卷入。两侧轨道逐步展开，既是围合，也是邀请。

The curved façade is composed of vertical galvanized steel pipes, where light and shadow refract and glide across the surfaces—like channels of energy that hold the monolith aloft. The spatial circulation unfolds through subtle rotations and turns, its guiding rhythm drawing visitors inward as if pulled by gravity. On both sides, the orbital paths gradually open—at once enclosing and inviting

▼弧形立面由竖向镀锌钢管构成，The curved façade is composed of vertical galvanized steel pipes©奥观建筑视觉AOGVISION

梦境和现实应该如何区分？在某种认知中，梦境与现实其实只间隔了一层薄薄的屏障。它可能像镜子一样，也可能就像一层屏障，轻轻即可掀开。门扉与立面延续了同样的材质逻辑，进入DMC的瞬间，即进入了梦境制造公司为你呈现的梦中宇宙。金属翻折的表皮被“揭开”，内部LED屏幕显露，数字影像与品牌标语闪烁其中，注入虚拟梦境的气息。

How should one distinguish between dream and reality? In certain perceptions, they are separated only by a thin veil. It may be like a mirror, or a fragile barrier that can be lifted with ease. The doors and façade follow the same material logic: the very moment you step into DMC, you enter the dreamlike universe crafted by the Dream Manufacture Company. The folded metal skin appears to peel open, revealing embedded LED screens, where digital imagery and brand messages flicker—infusing the space with the breath of a virtual dreamscape.

▼注入虚拟梦境的气息，infusing the space with the breath of a virtual dreamscape©奥观建筑视觉AOGVISION

内嵌灯带自外立面延伸至室内，大门嵌入半透明的发光亚克力，渗透出朦胧的光感。外部行人可透过光影的溢散，隐约捕捉到内部的动态氛围。锈铁地板随时间自然氧化，呈现“时间的肌理”；粗大的镀锌管则被捆扎成座椅，以原始质感回应空间中的精致，野性与秩序在此对话。

Embedded light strips extend from the exterior facade into the interior, while the main doors are inlaid with translucent luminous acrylic, diffusing a hazy glow. From outside, passersby can glimpse the dynamic atmosphere within, subtly revealed through the play of light and shadow.The rusted iron flooring naturally oxidizes over time, revealing the “texture of time.” Thick galvanized pipes are bound together to form seating, their raw tactility responding to the refinement of the space—where wildness and order enter into dialogue.

▼内嵌灯带自外立面延伸至室内，Embedded light strips extend from the exterior facade into the interior©奥观建筑视觉AOGVISION

悬浮航舰：全息的交互宇宙

Floating Starship · The Holographic Universe

由全息空间带来的新型酒吧，也称为新的行为与认知交互模式。一场由梦境制造开始的空间体验：有多变未知的视觉体验、有沉浸式的听觉感受、也有DMC带来的味觉享受。黑色岩石从室外延伸至室内，镀锌管材贯穿天花，线性秩序覆盖裸露结构，反射光影暧昧而游离。原始材质与数字影像的叠加，构筑出粗粝又未来感的张力。

A new kind of bar shaped by holographic space—also a new mode of behavioral and cognitive interaction. It is a spatial experience born from the making of dreams: offering ever-shifting, unknown visual encounters, immersive auditory sensations, and the taste experiences curated by DMC. Black rock extends from the exterior into the interior, while galvanized piping runs across the ceiling, its linear order overlaying the exposed structure. Reflected light and shadow drift ambiguously across the surfaces. The layering of raw materials with digital imagery creates a tension that is at once rugged and futuristic.

▼构筑出粗粝又未来感的张力，creates a tension that is at once rugged and futuristic©奥观建筑视觉AOGVISION

空间的核心是一张长约8米的长桌，悬浮于中央，削薄的边缘强化漂浮感，宛如失重状态下停泊的“宇宙母舰”。这张长桌不仅是聚会的核心载体，更是全息影像的舞台。星座、符号、游戏与互动影像投射其上，人们围坐两侧时，既能交流社交，也能在光影包裹中完成“打卡”与“共创”。

At the heart of the space lies an 8-meter-long table, suspended at the center. Its tapered edges accentuate the sense of levitation, as if a “cosmic mothership” were docked in a state of weightlessness. This table is not only the central vessel for gatherings but also a stage for holographic projection. Constellations, symbols, games, and interactive projections are cast upon its surface. As people gather on either side, the table becomes both a place for social exchange and a stage where guests can “Photo-op” and co-create within an enveloping play of light and shadow.

▼悬浮于中央的长桌，an 8-meter-long table, suspended at the center©奥观建筑视觉AOGVISION

▼星座、符号、游戏与互动影像投射其上，Constellations, symbols, games, and interactive projections are cast upon its surface©奥观建筑视觉AOGVISION

空间顶部的全息设备将影像延展至桌面与墙体，两片薄如纸片的金属面板轻盈悬浮，可升降切换，在场景变化中制造出仪式感。光影在虚实间反复游走，暗示梦境的序幕正在开启。贯穿天花的三角几何体块则成为空间的视觉锚点。削薄的边缘与光带交织，如同切开空间的能量裂缝。静态时通过灯光洗照呈现出强烈的立体感，使空间在现实与幻象之间自由切换。

Holographic devices mounted on the ceiling extend imagery across the tabletop and walls. Two paper-thin metal panels float lightly in suspension, able to rise and descend to heighten the sense of ritual as scenes transform. Light and shadow wander between the real and the illusory, hinting at the opening act of a dream. Triangular geometric volumes span across the ceiling, becoming the visual anchor of the space. Their tapered edges interlace with bands of light, resembling energy fissures that slice through the interior. When static, light washing over their surfaces reveals a striking sense of dimensionality, allowing the space to shift freely between reality and illusion.

▼光影在虚实间反复游走，Light and shadow wander between the real and the illusory©奥观建筑视觉AOGVISION

INFINITE DREAM 无限梦境｜三重能量节点

INFINITE DREAM · Triple Energy Nodes

酒吧两侧划分了卡座区与散座区，中部长桌与散座之间悬挂金属帘幕。轻盈的链幕在光下闪烁，既保持通透，又给予私密性，仿佛梦境中若隐若现的边界。吧台的设计灵感源自十二星座，业主是白羊座女生，酷爱星座的神秘与未知感。因此，我们设想：三块星座碎片散落于此化为DMC酒吧的吧台。中部、左侧与右侧的三个吧台各自作为独立的服务节点，调酒师可同时服务不同客群。能量节点般的布局，让夜晚的社交在此流动与交汇。

On either side of the bar are booth seating areas and casual seating zones, with a central long table separated from the casual seats by a suspended metal curtain. The delicate chain curtain shimmers under the light, maintaining transparency while offering privacy—like a boundary in a dream, faintly visible yet elusive. The bar design draws inspiration from the twelve constellations. The client, an Aries woman, is fascinated by the mystery and allure of astrology. Therefore, we envisioned three fragments of constellations scattered across the space, forming the bar counters of DMC Bar. The central, left, and right bars each serve as independent service nodes, allowing bartenders to simultaneously attend to different groups of guests.This constellation-like arrangement of energy nodes sets the stage for social encounters to flow and converge throughout the night.

▼酒吧吧台，Bar counter©奥观建筑视觉AOGVISION

空间的镜像与对称关系被有意强化：黑色镜面反射对坐的身影，叠加红色光影，制造虚拟与现实交错的视觉体验。有限的空间因此获得延展，映射出另一个平行梦境维度。品牌的概念色来自麒麟座的NGC 2237玫瑰星云（Rosette Nebula），这颗距离地球约 5000 光年的星体因瑰丽的红色而得名，犹如一朵永不凋谢的宇宙玫瑰，成为 DMC 的品牌色彩。在空间中，红色通过半透明亚克力与反射光被不断折射、溢散，成为引导氛围的视觉符号。

The spatial relationships of mirroring and symmetry are deliberately accentuated: black mirrors reflect the figures seated opposite, while layers of red light and shadow create a visual experience where reality and illusion intertwine. In this way, the limited space is expanded, projecting another parallel dimension of the dreamscape. The brand’s concept color is derived from the Rosette Nebula (NGC 2237) in the constellation Monoceros. Located about 5,000 light - years from Earth, this celestial body is named for its magnificent crimson hue—like an eternal cosmic rose—and has become the defining color of DMC. Within the space, red is refracted and diffused through translucent acrylic and reflective light, emerging as a visual symbol that guides the atmosphere.

▼酒吧卡座区，booth area©奥观建筑视觉AOGVISION

墙体部分保留水泥的质感，经由人工凿刻形成粗粝而充满力量感的表面。非精致的原始肌理，与入口处的漂浮巨石形成呼应。

The walls retain the raw texture of cement, their surfaces manually chiseled to create a rugged and powerful expression. This unrefined, primal texture resonates with the floating monolith at the entrance, forming a deliberate dialogue between elements.

▼墙体部分保留水泥的质感，The walls retain the raw texture of cement©奥观建筑视觉AOGVISION

包厢区域由入口处延续而来的镀锌管旋转围合而成，形态恰似白羊座的符号。在秩序中营造安静与独立，成为梦境旅程中的“内向星云”。备餐台上的层叠蜡烛以光影书写时间。摇曳的火焰与蜡泪流淌，在粗粝水泥与冷峻金属的对比中呈现静谧而永恒的氛围。

The private room area is enclosed by spiraling galvanized pipes extending from the entrance, its form resembling the symbol of Aries. Within this order, a sense of quiet and independence is cultivated—an “introverted nebula” along the journey of dreams. On the service counter, layered candles inscribe time through light and shadow. Their flickering flames and flowing wax create a tranquil and timeless atmosphere, set against the contrast of rugged cement and austere metal.

▼包厢区域由入口处延续而来的镀锌管旋转围合而成，The private room area is enclosed by spiraling galvanized pipes extending from the entrance©奥观建筑视觉AOGVISION

▼备餐台上的层叠蜡烛以光影书写时间，The private room area is enclosed by spiraling galvanized pipes extending from the entrance©奥观建筑视觉AOGVISION

十二星座碎片｜梦境破裂与重组

Twelve Zodiac Shards | Dreams Broken and Reformed

在空间之外，DMC Bar 的品牌视觉同样延续着“梦境制造”的叙事。圆象征宇宙的循环无尽与梦境的完整包裹。而当镜面被击碎的瞬间，现实与虚幻被重新拆解组合，化为十二块星座碎片。它们被转译为一张张独立的酒单与杯垫，每一片对应一款星座特调。当客人举杯时，便获得一枚“梦境的碎片”；而当十二片被悉数收集，又能兑换特别的奖励，如同在现实中完成一场宇宙冒险。

Beyond the physical space, the brand identity of DMC Bar continues the narrative of “dream manufacture.” The circle symbolizes both the infinite cycle of the universe and the complete enclosure of a dream. Yet in the moment the mirror is shattered, reality and illusion are dismantled and reassembled—transformed into twelve fragments of the zodiac. These fragments are translated into individual menus and coasters, each corresponding to a signature cocktail inspired by a zodiac sign. With every raised glass, the guest receives a “fragment of the dream.” Once all twelve pieces are collected, they can be exchanged for a special reward—like completing a cosmic adventure in reality.

▼粗粝水泥与冷峻金属的对比，layered candles inscribe time through light and shadow©奥观建筑视觉AOGVISION

▼屋顶细部，roof detail©奥观建筑视觉AOGVISION

除了星座酒单的互动叙事，我们也将品牌符号渗透进纸巾、导视、LED 灯箱等空间细节中。通过投影与印刷不断循环，在光影与触感之间加深记忆，成为环绕全场的梦境回声。梦境破碎的瞬间，现实与虚幻开始拆分、重组。DMC Bar,这场由梦境制造开始的空间体验，已经启幕。

Beyond the interactive storytelling of the zodiac cocktail menu, the brand’s symbols are also embedded into details such as napkins, wayfinding, and LED lightboxes. Through continuous projection and printing, they circulate throughout the space—deepening memory in the interplay of light and touch, and becoming an echo of the dream that resonates across the entire bar. At the moment the dream shatters, reality and illusion begin to split and reassemble. DMC Bar—a spatial journey born from the manufacture of dreams, has already begun.

▼平面图，plan©泛域设计

项目名称：DMC Bar

项目类型：酒吧

设计方：泛域设计 Fununit Design & More

项目设计：朱啸尘

完成年份：2025.07

设计团队：空间设计 | 谢宜臻 王祖欣 邓可昇 软装设计 | 陈琳 吴雨昕 品牌设计 | 胡晓娴 詹孟婷 秦常雨

项目地址：浙江杭州

建筑面积：209㎡

摄影版权：奥观建筑视觉AOGVISION

客户：DREAM MANUFACTURE COMPANY

材料：镀锌管、金属板、仿真石材

品牌：DMC

Project name:DMC Bar

Project type:Bar

Design:Fununit Design & More

Design year:2025

Completion Year:2025

Leader designer & Team: Leader designer | Eason Zhu Space design | Amber,Zuxin Wang,Kesheng Deng Soft decoration design | Lin Chen,Apple Visual design | Flors,Mengting Zhan,Changyu Qin

Project location:Hangzhou,Zhejiang

Gross built area:209㎡

Photo credit: AOGVISION

Clients:DREAM MANUFACTURE COMPANY

Materials:galvanized pipe, metal sheet, artificial stone

Brands:DMC