海友全自助酒店宁波店丨中国宁波丨朱周设计

海友全自助酒店 宁波店

Hi Inn Self-Service Ningbo

｜2025. Apr.

≻ 定位核心

Positioning core

在当代旅客愈发关注高性价比、自由选择与绿色低碳的背景下，海友全自助酒店应运而生。它并非传统经济型酒店的延续，而是一次由设计驱动的系统性重构——我们从空间逻辑到运营模式，从视觉语言到材料策略，都围绕着轻量而高效的住宿新体验展开。

Amid growing traveller demand for value-for-money, freedom of choice, and eco-conscious living, Hi Inn Self-Service emerges as more than a continuation of the traditional economy hotel model. It is a design-driven systemic reconstruction—redefining the stay experience from spatial logic to operational models, from visual language to material strategies, all built around a lightweight yet efficient hospitality solution.

≻ 品牌再进化 Brand Re-Evolution

从「轻、组合、简单」的核心原则，进化为全自助、低碳环保、可靠便宜，更精准回应新一代旅客的真实需求。对于价格敏感的出行者，不仅提供实惠的选择，更强调安心与可靠的住宿体验。

Evolving from the principles of Light, Combination, and Simple to Fully Self-Service, Eco-Friendly, and Reliably Affordable, the brand responds more precisely to the real needs of a new generation of travellers. For price-sensitive travellers, it not only ensures affordability but also provides a safe and reliable accommodation experience.

≻ 自助化的设计语言

Design Language of Self-Service

自助化不仅是服务模式，更是空间秩序的逻辑。我们通过色彩、材质与光环境的协同，营造友好而克制的氛围，引导住客在无人工干预下仍能获得舒适体验。

Self-service is not just a service model—it is the spatial logic itself. By orchestrating colour, material, and lighting, we create a restrained yet welcoming atmosphere, enabling guests to enjoy a comfortable experience without staff intervention.

✳︎功能公区契合紧凑大堂布局，全自助功能高效满足住客需求

The functional public zone aligns with the compact lobby layout, with a fully self-service area efficiently meeting guest needs.

≻模块化与单位化设计

Modular & Unit-Based Design

空间被解构为灵活可组合的“单位”，如洗漱墙、挂衣墙、自助餐饮区与洗衣区，通过模块化施工与功能单元系统，实现快速部署与高效运营。

Spaces are deconstructed into flexible “units,” such as wash walls, wardrobe walls, self-service dining areas, and laundry zones. Through modular construction and functional unit systems, deployment is faster and operations are more efficient.

✳︎单元化空间系统：模块化、精确性、高适应性

Unitised Spatial System: Modular, Precise, Adaptable

✳︎单元化客房模块：洗漱墙、衣柜墙、影音墙——并整合照明与系统，实现快速安装。

Unitized Guestroom Modules: Guestrooms are built from prefabricated units—wash wall, wardrobe wall, media wall—integrating lighting and systems for quick installation.

≻ 可持续实践 Sustainable Practices

超过 80% 的构造材料可回收，包括钢板、角钢架与标准化五金。这不仅保障施工效率，也为后期解构与再利用提供可能，让环保真正成为可执行的长期策略。

Over 80% of construction materials, including steel panels, angle frames, and standardised hardware, are recyclable. This ensures construction efficiency and future dismantling and reuse, turning sustainability into a truly actionable long-term strategy.

≻海友全自助酒店Hi Inn Self-Service以“全自助、低碳环保、可靠便宜”为定位，我们从空间与运营系统的整体逻辑出发，重构了新一代经济型酒店的入住路径，为行业提供了一个同时兼顾效率与安心保障的全新答案。

Positioned around “full self-service, eco-friendly, reliable and affordable,” we approached the project from the overall logic of space and operational systems, reconstructing the guest journey for a new generation of economy hotels, and delivering a fresh answer that balances efficiency with reassurance to the industry.

Client │华住集团 H World Group

Address │宁波市海曙区解放南路158号

No. 158, Jiefang South Road, Haishu District, Ningbo

Design Team │创意总监｜周光明 概念设计｜何文婷 室内设计｜洪宸玮、王凯弘、吴莉、曹茂春 照明设计｜朱彤云 软装设计｜邓梦嘉

Creative Director｜Kuang Ming(Ray) Chou Concept Design｜Ting Ho Interior Design｜Garvin Hung, Jim Wang, Li Wu, Maochun Cao Lighting Design｜Vera Chu FF&E Design｜Mengjia Deng

Copyright │内容策划撰写｜朱周设计 创意概念部 空间摄影｜吴鉴泉

Content Planning and Writing ｜Vermilion Zhou Photos｜Jian Quan Wu

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