威奇托州立大学巴顿商学院 – 伍尔西楼丨美国威奇托丨Gensler

Gensler以巴顿商学院为起点，对威奇托州立大学开展总体愿景规划，将其布局于主校区与创新园区交汇处，打造物理与象征意义枢纽，实现传统学术与前瞻性商业及创新生态系统的有机融合。

Starting with the Woolsey Hall, Gensler has developed a 10-year strategic campus master planfor Wichita State University, strategically positioning it at the nexus of the main campus and the Innovation Campus to create both a physical andsymbolic hub that seamlessly integrates traditional academia with forward-looking business and innovation ecosystems.

▼项目鸟瞰，aerial view of the project© Jason O’ Rear

▼项目概览，overall of the project © Jason O’ Rear

▼建筑立面，facade© Jason O’ Rear

随着学习和办公的选择日益多样化，校园的物理空间功能正在发生转变。各大院校正不断重新设计并投入建设可以最大化校园体验的空间。在这一过程中，商学院逐渐成为推动本地社区与全球化发展的经济引擎——引领科研与成果转化，强化人才培养通道，并建立产业连接。通过打造高度互联的商学院“生态系统”，让院校与企业携手合作，在产业与教育之间建立协同效应，将释放巨大的潜力，助力城市与社区蓬勃发展。

——Meghan Webster, Gensler副总裁

“With increased choices for learning and working, the purpose of the physical campus is shifting. As institutions are redesigning and investing in spaces that maximize the campus experience, business schools have emerged as economic engines that fuel the local and global community — leading research and commercialization, strengthening the talent pipeline, and forging industry connections. By creating highly connective business school “ecosystems,” where public and private sectors are working together to build synergies between work and education, there is significant untapped potential to help cities and communities thrive.”

——Meghan Webster, Gensler Principal

▼主入口，main entrance© Jason O’ Rear

作为连接产业与学术的重要纽带，巴顿商学院的新家——伍尔西楼（Woolsey Hall），以一系列融合型空间展现了威奇托州立大学商科教育的未来。

Connecting industry and academia, the new home for the Barton School of Business—Woolsey Hall—is defined by a series of blended spaces that represent the future of business at Wichita State.

▼广场视角，view from plaza© Gensler

该项目通过共创性的愿景规划，邀请了超过 300 名教职工、学生及行业合作伙伴共同参与。校园的规划方案基于工作场所绩效指数调研与空间利用建模的数据驱动成果，最终形成一个灵活、协作的教学空间体系，并具有在未来十年内于有限的空间内容纳 20% 的增长可能性。

Developed through an inclusive visioning process with more than 300 faculty, students, and industry partners, the design was informed by a workplace performance index survey and space utilization modeling. This data-driven approach enabled a flexible, collaborative program that accommodates 20% growth over the next decade within an efficient footprint.

▼灵活、协作的教学空间体系，a flexible, collaborative program © Jason O’ Rear

总体规划将伍尔西楼战略性地布局于威奇托州立大学历史主校区与创新校区的交汇点，成为物理与象征意义上的连接点。校园规划主轴与中庭有意重合，将大学的学术传统与前瞻性的商业与创新生态系统有机融合。▼场地分析，site analysis© Gensler

Strategically located at the hinge between Wichita State’s historic academic campus and the Innovation Campus, Woolsey Hall serves as a physical and symbolic connector. The campus spine is intentionally routed through the atrium, linking the university’s academic tradition with its forward-looking business and innovation ecosystem.

▼内部由木质饰板与玻璃的立面，wood panels & glass interior facade© Jason O’ Rear

伍尔西楼的建筑语言展现了威奇托作为“航空之都”与“农业之乡”的双重身份。建筑以镀锌立面包裹，柔和的弧形外观优雅地致敬该地区深厚的航空传统；交错的木质饰板则唤起人们对麦田与该地区农业根源的联想。大面积的玻璃幕墙柔化了立面，并在夜间散发光芒，成为夜间学生和社区成员的温暖灯塔。这些元素共同塑造了巴顿商学院崭新而友好的形象，与校园环境及威奇托的产业特征高度契合。

The architecture of Woolsey Hall reflects Wichita’s dual identity as an aerospace and agricultural capital. Wrapped in a zinc shell, the gently curved exterior pays elegant tribute to the region’s deep aviation legacy, while interlocking wood panels evoke the surrounding wheat fields and agricultural roots of the university. Large expanses of glass soften the façade and allow the building to glow at night, serving as a welcoming beacon for evening students and the wider community. Together, these materials establish a new, inviting face for the Barton School—one that resonates with both the campus context and the industries that define Wichita.

▼内部公共区域，interior public space© Jason O’ Rear

内部空间堪称当代教育场所的典范，旨在映射当今充满活力的职场环境。灵活的主动学习教室、实验室与高管会议室支持多样化的教学方式与项目驱动型学习，并加强与创新校区企业的联系。全楼分布着超过 20 间小组学习室、面试室与会议室，以及开放与封闭式学习空间，以支持独立学习、协作与自发交流。

Inside, Woolsey Hall is a master class in contemporary educational space, designed to mirror today’s dynamic work environments. Flexible active-learning classrooms, labs, and executive meeting rooms enable seamless shifts between instruction modes and project-based learning, while fostering connections with companies on the Innovation Campus. More than 20 group study, interview, and meeting rooms—along with open and enclosed study areas—are distributed throughout the building to support focus, collaboration and spontaneous interaction.

▼灵活的学习空间，flexible learning classrooms © Jason O’ Rear

建筑围绕中央中庭展开，集学习、会议与办公空间于一体，成为了整座商学院的活力中心。宽阔踏步的中央楼梯兼具社交功能，既能承载正式活动，也鼓励日常的自发交流。学院的教师部门与行政办公室首次以 72 间办公室的形式集中布局，促进跨学科合作并加深与学生的互动。商学院的研究中心、学术机构与产业伙伴也无缝融入其中，构建出一个充满活力的实践学习与合作平台。

Organized around a central atrium, Woolsey Hall brings together learning, meeting, and workspaces that activate the heart of the school. A grand staircase with wide risers doubles as an inviting gathering space, encouraging both formal and spontaneous interactions. For the first time, faculty departments and administration are co-located in a connected suite of 72 offices, fostering cross-disciplinary collaboration and deeper engagement with students. Business centers, institutes, and industry partners are seamlessly integrated, creating a vibrant hub for real-world learning and partnership.

▼中央中庭，entral atrium © Jason O’ Rear

▼集学习、会议与办公空间于一体，entral atrium © Jason O’ Rear

伍尔西楼不仅是巴顿商学院的大本营，更是一个充满活力的枢纽，联结多学科领域、推动产学融合，启发未来商业领袖的成长。

Woolsey Hall is more than the home of the Barton School of Business — it is a dynamic hub that connects disciplines, strengthens industry partnerships, and inspires the next generation of business leaders.

▼咖啡区，Cafe© Jason O’ Rear

设计启发

Design Implications

优秀的商学院设计，不仅以丰富而宜人的室内外空间营造优质的学习与创新环境，更应通过前瞻性的学科设置发挥自身优势，成为连接学校、企业与社区的桥梁，从而为区域经济与产业升级持续赋能。威奇托州立大学巴顿商学院的设计正是这一全新教育理念的成功典范， 也为中国商学院的规划与设计带来了重要启示。

——Gensler大中华区教育设计负责人丁焰

“An outstanding business school design not only crafts diverse, welcoming indoor and outdoor spaces to foster high-quality learning and innovation but also leverages forward-looking program design to amplify its strengths and serve as a bridge between the university, industry, and the community. In doing so, it continuously empowers regional economic development and industrial upgrading. The W. Frank Barton School of Business at Wichita State University stands as a successful example of this approach, and also offers important insights for the planning and design of business schools in China.”——Yan Dan, Gensler Greater China’s Education Practice Area Leader

▼场地图，site plan© Gensler

项目信息

项目名称：威奇托州立大学巴顿商学院 – 伍尔西楼

项目地点：美国堪萨斯州威奇托市

建成年份：2023年

用地面积：2公顷

建筑面积：12, 429平方米

Gensler服务范围

建筑设计

室内设计

标识导引设计

品牌设计

捐赠者艺术设计

摄影师：Jason O’Rear

Project Profile

Project: Wichita State University, Barton School of Business Woolsey Hall

Completed in 2023

Site Area: 2 Hectares

GFA:134,000 sq ft

Serviced Provided

Architectural Design

Interior Architectural Design

Signage & Wayfinding

Brand Design

Donor & Fine Art Integration

Photography: Courtesy of Jason O’Rear / Gensler