丨日本东京

Nike Ekiden Campaign

Tokyo, 2024

As part of Nike’s Tokyo 2024 Ekiden campaign, I contributed to the design and execution of immersive retail environments celebrating the spirit of Japan’s most iconic long-distance relay race.

The campaign transformed Nike flagship stores into vibrant storytelling spaces, blending bold graphic elements with dynamic spatial installations inspired by the energy, speed, and teamwork of Ekiden. I worked closely on concept development, material selection, and 3D visualization to deliver impactful in-store experiences, window displays, and campaign fixtures that connected deeply with local culture while highlighting Nike’s performance innovation.

This project showcased the power of design in turning a cultural tradition into a brand-driven experience, engaging communities and athletes across Tokyo.

Nike Harajuku

Nike Ginza