苹果银座店焕新丨日本东京丨Foster + Partners

Foster + Partners与苹果公司合作，重新设计了苹果在日本的首家零售店——Apple银座店，在这一焕新的空间中融合了苹果最具代表性的产品、服务与体验。

Foster + Partners partnered with Apple to redesign Apple’s first store in Japan, Apple Ginza, bringing together the best of Apple’s products, services, and experiences in one reimagined space.

▼项目概览，Project overview © Nigel Young / Foster + Partners

全新的店铺布局让自然光照进每个角落，并在空间中设置了俯瞰银座街景的阳台式区域。室内采用温润的木质饰面，呼应日本传统设计。楼层之间通过双层挑高的开口相连，增强了垂直的通透感与视觉连接。店内还配备了不同高度的展示桌与座椅，方便所有顾客舒适地选购心仪设备，并设有专属服务空间，如四层的Genius Bar。

The store’s reimagined layout brings natural daylight into every space and offers balcony-like areas overlooking the streets of Ginza. Inside, warm wooden panelling nods to traditional Japanese design. Floors are connected by double-height openings to enhance vertical connectivity and visibility. The store also features varied table and seating heights to support all customers as they shop for their favourite devices, and dedicated spaces for services, including a Genius Bar on level four.

▼垂直的通透感，Vertical connectivity © Nigel Young / Foster + Partners

新建筑以均匀的结构网格为特征，为不同楼层提供了专属的立面处理。首层与二层采用通透的玻璃幕墙，电梯厢体的升降运动在银座主要商业街“中央通”上形成富有动感的立面景象。

The new building is characterised by a uniform structural grid that supports bespoke façade treatments across its different levels. Levels one and two feature a clear glass façade, with the continuous movement of lift cars animating the storefront on Chuo-dori, the district’s main shopping street.

▼外立面细节，Facade details © Nigel Young / Foster + Partners

建筑的上两层采用双层幕墙系统，配备自动调节的百叶装置，可根据日照变化进行调整，从而为室内遮阳并调节温度，营造舒适的参观体验。夜晚时，建筑被柔和的人造光照亮，温暖的光辉突显出各层立面的不同质感。

The two upper levels of the store have a double skin façade with automated louvres that adjust to changing levels of sunlight, thereby shading the internal spaces and regulating the temperature to create a comfortable environment for visitors. At night the building is filled with warm artificial light that emits a soft glow and emphasises the different façade treatments.

▼温润的木质饰面，Warm wooden panelling © Nigel Young / Foster + Partners

Foster + Partners工作室负责人Stefan Behling表示：“建筑外部的表达平静而有力，内部空间则营造出一处宁静的绿洲。层层相连的双层挑高空间引导顾客穿行其间，在每一层都能感受到惊喜与愉悦。”

Stefan Behling, Head of Studio, Foster + Partners, said: “The external expression of the building is calm but strong. The interior creates a tranquil oasis, with a sequence of generous double-height spaces that draw customers up through the store, offering surprise and delight at every level.”

▼双层挑高空间，Double-height spaces © Nigel Young / Foster + Partners

Foster + Partners工作室负责人David Summerfield补充道：“这座建筑以环境响应为核心设计，百叶系统可根据光线变化自动调节。立面设计借鉴了日本传统建筑，下层通透以最大化视线交流，上层则采用漫射处理以增强私密性。”

David Summerfield, Head of Studio, Foster + Partners, added: “The building is designed to be environmentally responsive, with a louvre shading system that automatically adapts to changing light conditions throughout the day. The façade design references traditional Japanese architecture, with clear lower levels to maximise inward and outward views – and diffused upper levels for greater privacy.”

▼室内展示区，Indoor exhibition area © Nigel Young / Foster + Partners

与所有苹果零售店一样，Apple 银座店的运营完全依靠 100% 可再生能源。顾客可在此体验苹果独有的零售服务，例如由苹果专家提供的个性化购物指导、每月分期付款方案，以及“以旧换新”计划，让旧设备的价值抵扣新设备的购买费用。专设的“Apple 取货区”让顾客能够轻松在线下单，并在方便的时间到店取货。

Like all Apple Retail stores, Apple Ginza’s operations are powered by 100 percent renewable energy. Customers can experience only-at-Apple retail services like personalised shopping sessions with an Apple Specialist, monthly financing options, and upgrading through the Apple Trade In program – a great way to apply the value of a current device toward the purchase of a new one. The dedicated Apple Pickup area makes it easy for customers to order from the Apple Store online and collect in-store at a time that’s convenient for them.

▼夜景，Night view © Nigel Young / Foster + Partners