BY COOKIE H·服装店丨中国杭州丨水丁集设计

本项目始于对 “主理人气质商业价值” 的深度共识。我们意图超越商业空间的常规范式，将by cookie H.品牌内核中那份为独立女性打造的、介于黑白暗调的利落与内在温暖之间的复杂气质，转化为一处可沉浸、可感知的物理场域。

This project began with a deep consensus on the commercial value of the temperament of the principal. We intend to go beyond the conventional paradigm of commercial space and transform the complex temperament created for independent women in the core of the cookie H. brand, which lies between black and white tones of sharpness and inner warmth, into an immersive and perceptible physical field.

▼店铺外观，exterior of the store©ACT STUDIO

推开门，触碰的瞬间，故事的序章便已写就。黑色手工锻造的门把手上，缠绕着带刺的荆棘，却被一段温柔的麻绳轻轻包裹。这充满张力的初遇，恰是此间空间的灵魂注脚——在独立坚韧的底色下，永远葆有一份温柔的内心。

Pushing open the door and touching it, the prologue of the story is already written. The black hand crafted door handle is wrapped with thorny thorns, but gently wrapped by a gentle hemp rope. This tense encounter is precisely the soul footnote of this space – under the background of independence and resilience, always maintaining a gentle heart.

▼店铺外观，exterior of the store©ACT STUDIO

步入室内，这份“手工定制”的叙事在每一件家具道具上绵延。其中茶几的灵感撷取自西湖的荷叶，其形态并非对自然的简单模仿，而是抽象提炼其舒展，将湖畔的诗意凝固于方寸之间。

Entering the room, the narrative of “handmade customization” stretches on every piece of furniture and prop. The inspiration for the coffee table comes from the lotus leaves of West Lake. Its form is not a simple imitation of nature, but an abstract extraction of its stretching, solidifying the poetic essence of the lake in every inch.

▼“手工定制”的叙事，”handmade customization” stretches©ACT STUDIO

与服装最为亲近的原始感金属挂衣杆，则以其粗粝锻打真实的质感，谦逊地衬托着每一件服装设计的精致。它们共同构筑了一个充满主理人意志的场域，邀您用触摸、用目光、用停留，去细细品读每一处被精心雕琢的细节与情感。

The primitive metal hanger rod that is closest to clothing, with its rough and realistic texture, humbly highlights the exquisite design of each piece of clothing. They jointly construct a field full of the will of the host, inviting you to carefully appreciate every meticulously crafted detail and emotion with touch, gaze, and pause.

▼原始感金属挂衣杆，primitive metal hanger rod©ACT STUDIO

廓形剪裁

Silhouette cutting

我们对原始场地进行首次“立体剪裁”，将其咖啡与服装陈列区一分为二。继而，以一道巨大的通透玻璃偏轴门作为最精妙的一笔“分割”，它如同一件 oversized 外套的敞开式门襟，彻底实现了室内外空间的衍生与融合。这道边界，定义了松弛自然的基调，保留原有大面玻璃立面，并构建了一个持续变化的景观框景，将街景、光影与行人裁剪为一幅动态的都市影像。

We conducted the first ‘three-dimensional cutting’ of the original site, dividing its coffee and clothing display area into two parts. Subsequently, a huge transparent glass off-axis door is used as the most exquisite “segmentation”, which is like an oversized open placket, completely realizing the derivation and integration of indoor and outdoor spaces. This boundary defines a relaxed and natural tone, preserves the original large glass facade, and constructs a continuously changing landscape frame, cutting the street view, light and shadow, and pedestrians into a dynamic urban image.

▼咖啡区域，coffee area©ACT STUDIO

▼咖啡区域，coffee area©ACT STUDIO

冷峻外表，温暖内心

Cold exterior, warm heart

空间如服装，通过材质叠穿来表达性格。清水混凝土为基底，是利落的黑白暗调，是独立女性冷静坚韧的外在。老旧木板铺地，是温暖的触感，延续着品牌工作室的熟悉记忆。老梁木构架于顶上，如同为冷静的空间披上一件温暖的外套，形成强烈的视觉与情感反差。

Space is like clothing, expressing personality through material layering. Based on plain concrete, it has a sharp black and white tone, and is the calm and tough exterior of independent women. The old wooden flooring provides a warm touch, continuing the familiar memories of the brand studio. The old beam wooden structure stands on top, like a warm coat draped over a calm space, creating a strong visual and emotional contrast.

▼利落的黑白暗调，a sharp black and white tone©ACT STUDIO

▼通过材质叠穿来表达性格，expressing personality through material layering©ACT STUDIO

看与被看的都市剧场

Watching and being watched in urban theaters

咖啡区紧靠巨窗，这里是一个“都市舞台”。我们刻意营造 “看与被看” 的关系：客人可以安静地观察窗外世界，同时也成为街景中被欣赏的一幅画面。这种有趣的互动，极大地激发了客人的探索与停留欲望。

The coffee area is adjacent to the giant window, which is a “city stage”. We deliberately create a relationship of “seeing and being seen”: guests can quietly observe the world outside the window, while also becoming a scene appreciated in the street view. This interesting interaction greatly stimulates guests’ desire to explore and stay.

▼“都市舞台”，a “city stage”©ACT STUDIO

▼营造 “看与被看” 的关系，create a relationship of “seeing and being seen”©ACT STUDIO

▼成为街景中被欣赏的一幅画面，becoming a scene appreciated in the street view©ACT STUDIO

社区温度的悄然置入

The quiet introduction of community temperature

尽管形式内敛，我们仍通过将内部活力彻底外显化，并结合宠物友好的细致考量，使窗前区域自然生长为一个小型社区交流平台。它吸引着同频的个体在此相遇，完成从旁观到参与的社群融合，为冷静的空间注入持续的生命力。

Despite being restrained in form, we have fully manifested the internal vitality and combined it with careful consideration of pet friendliness, making the window area naturally grow into a small community communication platform. It attracts individuals of the same frequency to meet here, completing the integration of the community from observation to participation, injecting sustained vitality into the calm space.

▼窗前区域，the window area©ACT STUDIO

这不仅仅是一家店，更是一件放大的服装，一个主理人精神的延展。我们通过剪裁、叠穿的设计逻辑，打造了一个既能表达独立个性，又能容纳社区温情的商业空间。街区可以隐约看到玻璃为墙的半通透衣帽间盒子，当夜幕灯光缓起，好似微小建筑的立面呈现。

This is not just a store, but also an enlarged piece of clothing, a showcase of the spirit of the person in charge. We have created a non-standard commercial space that can express independent personality and accommodate community warmth through the design logic of cutting and layering. The semi transparent cloakroom box with glass walls can be faintly seen in the block, and when the night lights slowly rise, it appears like the facade of a tiny building.

▼轴测图，axonometric ©水丁集设计

项目名称 | BY COOKIE H.

项目地点| 杭州 亚奥万象天地

项目类型| 商业

主创设计| 张晓军

设计团队| 倪旭辉，叶紫东，杨航涛

室内摄影| ACT STUDIO

项目面积| 100㎡

主要材料| 钢板，清水混泥土，肌理涂料，老木梁

设计时间| 2025.7-2025.8

建成时间| 2025.10

Project Name | BY COOKIE H.

Project Location | Asia Olympic Wanda Plaza , Hangzhou

Project Type | Business

Creative Design | Zhang Xiaojun

Design Team | Ni Xuhui, Ye zidong ,Yang hang tao

Indoor Photography | ACT STUDIO

Project Area | 180 ㎡

Materials | Iron plate, clear water concrete, textured coating, old wooden beam

Design time | July2025- August 2025

Built | October, 2025