MR.BEER | 啤酒先生的山城据点

撰文 | JUMGO

△  MR.BEER 啤酒先生(悠方店)

从绅士到环球啤酒探险家，JUMGO为

MR.BEER

梳理了新的品牌人格和空间视觉体系，从而MR.BEER也开始真正的“旅行”。这一次，落地“

山城

”重庆。

MR.BEER

- IN -

CHONG QING

探险精神延续

Spirit of exploration

-

MR.BEER环球啤酒探险

从桐梓林到全世界

这一次再次将世界风味带到重庆

保留识别性的旅行车符号

从啤酒工厂到繁花车站的客座区概念依旧在空间中得以延续

同时在客座数量上的增加

对空间尺度的把控又进行更新的排布

保持

MR.BEER

一如既往的轻松惬意

MR.BEER Global Beer Adventure

From Tongzilin to the world

This time once again brought the world's flavor to Chongqing

Retaining the recognizable station wagon symbol

And the concept of the passenger area from the beer facto-

ry to the Fanhua Station continues in the space

At the same time, the increase in the number of guest seats

The control of the spatial scale and the updated arrangement

Keep MR.BEER as relaxed and comfortable as always

新的店面空间依旧保持到最大可能的“开放界面”

让店铺与街道融合

模糊商业空间界限

让“里外”做大最大可能的交融以此降低客群心理门槛

这也是MR.BEER所有店面的最大特色

The new store space still maintains the greatest possible "open interface"

Allowing the store to merge with the street

Blurring the boundaries of the commercial space

And allowing the "inside and outside" to achieve the greatest possible integration in order to lower the psychological threshold of the customer group

 This is also the biggest feature of all MR.BEER stores

"精致”的江湖

Exquisite "community"

-

当品牌空间开始有连锁经营需求时

品牌符号也开始慢慢转变为品牌资产

因此对于品牌的空间视觉

都在MR.BEER重庆店都得到了最大化的延续

以保证识别误差最小化

但这并不意味着这是一个绝对“标准化”的输出流程

精神的延续与地域性的匹配

都是设计上需要考虑的点

因此在不改变“气质”的前提下

细节材质的改变为MR.BEER-重庆带来了新的体验

When the brand space began to have chain management needs

Brand symbols also began to slowly transform into brand equity

Therefore

The spatial vision of the brand has been maximized in the MR.BEER Chongqing store to ensure that the recognition error is minimized

But this does not mean that this is an absolutely "standardized" output process

The continuation of the spirit and the regional matching are all points that need to be considered in the design

Therefore, without changing the "temperament"

The change of details and materials brings a new experience to MR.BEER-Chongqing

作为双城经济圈的两个代表城市

成都和重庆同根相生

性格确又略有不同

大江大河造就了山城独有的”江湖文化“

多年的沉淀形成了重庆人耿直而爽朗的性格

这种性格也直接体现在地域性的生活习惯与空间建筑当中

而来自成都的MR.BEER又有着蓉城性格里的细致

饮酒的方式有很多种

我们希望

MR.BEER

的出现

能给重庆带来更多的可能性

As the two representative cities of the twin-city economic circle

Chengdu and Chongqing have the same roots, and their personalities are indeed slightly different

Large rivers have created the unique "jianghu culture" of the mountain city

Years of precipitation have formed Chongqing people's straightforward and hearty character

which is also directly reflected in the regional living habits and spatial architecture

And MR.BEER from Chengdu has the meticulous nature of Chengdu

There are many ways to drink alcohol

We hope that the emergence of MR.BEER will bring more possibilities to Chongqing

啤酒先生从世界回归成都

而现在

新的的旅行又将开始

带着它的“精致与冒险”走向外界

川渝之后

江湖之中

总能再会

Mr. Beer returned to Chengdu from the world

And now

A new journey will begin again

Taking its "exquisiteness and adventure" to the outside world

After Sichuan and Chongqing

In the arena

We can always meet again

Chinet

：MR.BEER 啤酒先生 

Location

：重庆

Area

：Inside：385㎡ / Outside：170㎡

Design

：2021年04月

Opening

：2021年08月

Space Design

：JUMGO CREATIVE 浆果创意

Catigory

：品牌 / 空间 / 陈设

Brand

：陈紫阳Ci-yuong / 舒敏Summer

Space

：何靓 Holy /  曾垠淞Easong / 石荟宇Stone  

Decoration

：海穗Andy

Photography

：贺川

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