Insilence Seongsu服装展厅，韩国首尔

The Insilence Seongsu store, our second flagship store following Hannam-dong, celebrates the theme of ‘Rebuild.’ This new store showcases Insilence’s bold step away from the conventional, weaving together new connections and expanding in diverse forms and strategies. It reflects a blend of the old and the new, capturing the essence of the Seongsu area.

Insilence Seongsu店是继汉南洞之后的第二家旗舰店，以“重建”为主题。这家新店展示了Insilence大胆的一步，远离传统，编织新的连接和扩大在不同的形式和战略。它反映了新旧的融合，抓住了Seongsu地区的精髓。

The space, once an industrial factory, now artistically presents the brand’s mood using raw and innovative materials in unconventional layouts and pathways. The overall ambiance, with its mix of aged concrete floors and walls, metals, PC panels, carpets, and special paint, showcases a diverse range of textures yet is cohesively presented in a singular tone of grey.

该空间曾经是一个工业工厂，现在在非传统的布局和路径中使用原材料和创新材料艺术地呈现品牌的情绪。整体氛围，与其混合的老混凝土地板和墙壁，金属，PC面板，地毯，和特殊的油漆，展示了各种各样的纹理，但在一个单一的灰色色调凝聚力。

Each fixture is strategically placed, embodying a sense of mass, yet carefully designed to avoid a cumbersome look through the use of thin finishes and diverse materials. The space, crafted from an array of materials, is designed to resemble a unified artistic work, embodying the brand’s mood in Seongsu-dong, renowned for the MZ generation’s boundless possibilities.

每个灯具都被战略性地放置，体现了一种质量感，但经过精心设计，以避免通过使用薄饰面和不同材料的笨重外观。这个空间由一系列材料制成，设计成一个统一的艺术作品，体现了该品牌在以MZ一代无限可能而闻名的Seongsu-dong的情绪。

As you enter the store, an irregular path unfolds, leading to asymmetrical furniture pieces arranged artfully, giving the impression of being in an art gallery. The furniture, designed to be mobile, is intended for future use as a catering area. The lighting rails on the ceiling are intricately designed, featuring lines that subtly hint at the layout of the fixtures, contributing to a thoughtful and cohesive aesthetic.

当您进入商店时，一条不规则的路径展开，导致不对称的家具件巧妙地排列，给人的印象是在一个艺术画廊。这些家具被设计成移动的，打算将来用作餐饮区。天花板上的照明轨道设计错综复杂，其线条巧妙地暗示了灯具的布局，有助于形成一种深思熟虑和凝聚力的美学。

Team: 队伍：

设计：83 / Minsuk Kim，Donghyun Nam，Chanun Park，Suhyun Jo，Yunji Ha

建筑：page studio / Minwook Hong

摄影：Donggyu Kim

△平面图

编辑：

Thomas

撰文: 

设计先锋队

校改：Pioneer

编排：先锋美学社

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