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服装店丨中国宁波丨大犬建筑设计

2025/11/07 13:40:17

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自画像｜ PORTRAIT OF PROGEN

1984年，Progen培罗成集团成立于“红帮裁缝”的发源地——宁波，是中国市场上第一位提出商务服饰理念的品牌。从红帮裁缝发展至今依旧传承工匠精神。大犬建筑设计事务所再次受邀，升级设计全新的Progen品牌展厅，以「Portrait of Progen」作为设计的起始点，由此绘制该品牌的自画像，梳理“过去”的同时，通过不同空间将“现在”、“未来”与“过去”串联。

Founded in 1984 in Ningbo — the birthplace of the renowned Hongbang tailoring tradition — Progen Group was the first Chinese brand to introduce the concept of business attire to the domestic market. Rooted in Hongbang craftsmanship and a dedication to artisanal excellence, the brand has built a lasting legacy. For its latest showroom, Progen once again partnered with Greater Dog Architects to lead the redesign. Starting with “Portrait of Progen”, the new space acts as a self-portrait of the brand, mapping its origins and stitching together its past, present, and future through a series of carefully curated spatial narratives.

▼室内概览，overview of the interior space© Metaviz Studio

叙事性｜ NARRATIVE

Progen品牌展厅位于培罗成集团总部主楼的七层。展厅通过四个不同的空间呈现其多样的陈列功能：时间轴、卷布墙、品牌历史陈列区、数字联动区、品牌解读区、专利墙、制服与西装展示区、会议室等。

The Progen showroom occupies the seventh floor of the Progen Group’s headquarters. The space is divided into four distinct zones, each with a dedicated curatorial purpose. Together, they guide visitors through a narrative journey— featuring the brand timeline, Fabric Roll Wall, brand heritage displays, digital interaction zone, brand interpretation area, patent wall, the uniform and suit showcases, and a meeting room.

▼展厅空间，exhibition space© Metaviz Studio

卷布墙位于入口左侧，它来自制作车间忙碌的生产线场景，48个密集的卷布与工业展陈架结合，形成具有序列感的展示走廊。玻璃上呈现的时间轴“壁画”，用轻松有趣的方式了解品牌发展进程和重要事迹。此外，在卷布墙的尽端呈现了基础缝纫图案，以插画的形式引入关于展厅的叙事。

To the left of the entrance stands the Fabric Roll Wall, inspired by the bustling production lines of the tailoring workshop. Forty-eight densely packed fabric rolls are arranged with industrial-style shelving, forming a rhythmic corridor-like display. On the adjacent glass wall, a timeline ‘mural’ playfully traces the brand’s milestones. At the far end, illustrated sewing patterns gently introduce the showroom’s overarching narrative.

▼具有序列感的展示走廊，forming a rhythmic corridor-like display© Metaviz Studio

▼具有序列感的展示走廊，forming a rhythmic corridor-like display© Metaviz Studio

▼展示细部，display detail© Metaviz Studio

原建筑的承重柱结构用以半透玻璃进行轻量化处理，削减其厚重的体量感，同时，可透过玻璃看到其建筑的根基，并结合展厅标识形成空间导视系统。

The original load-bearing columns of the building have been clad in translucent glass for visual lightness, reducing their massive presence while allowing glimpses of the building’s core framework. This treatment not only creates a lighter architectural expression but also integrates the columns into the showroom’s signage through coordinated visual identity elements.

▼原建筑的承重柱结构用以半透玻璃进行轻量化处理，The original load-bearing columns of the building have been clad in translucent glass© Metaviz Studio

主入口处的品牌历史陈列区，运用弧形玻璃构成橱窗的同时，替代了空间与空间墙体的使用。该区域以时间脉络，来探究西装与制服的研发过程，梳理出四个重要的阶段。不同时期制衣过程的工具为空间设计提供了最初始的意象——时空在展厅内被物件承载，呈现Progen四十余年的发展印记。

At the main entrance, a curved glass replaces traditional walls for the brand heritage display, creating transparent yet defined zones. Organized chronologically, it traces the evolution of suits and uniforms across four key stages. Historical tailoring tools serve as foundational design elements— tangible witnesses to Progen’s 40-year journey.

▼品牌历史陈列区，the brand heritage display© Metaviz Studio

▼弧形玻璃构成橱窗，a curved glass display window© Metaviz Studio

由一件黑色大衣（红帮第五代陆成法大师作品）开始，不同时期的缝纫机于墙面的故事盒子里展示，对应不同时期的成衣形成陈列节奏，参观者则以不同的视角在不同时期中穿行。

The journey begins with a black overcoat — a masterpiece by Master Lu Chengfa, a fifth-generation tailor of the Redbang. Along the wall, sewing machines from different eras are displayed within story boxes, each corresponding to a specific stage in the evolution of ready-to-wear garments. Visitors move through the space as if traveling through time, gaining new perspectives on each historical moment in the brand’s legacy.

▼不同时期的成衣及缝纫机形成陈列节奏，Ready-to-wear garments and sewing machines from different periods form a display rhythm© Metaviz Studio

工艺展台是为了更好地保留过往的记忆：熨斗、剪刀、顶针、量尺、账本、草图板等工具的展示，让参观者可以感受到制衣的厚度和温情，传递其品牌的工匠精神。▼工艺展台，The craftsmanship Display©大犬建筑设计

The craftsmanship Display captures and preserves the essence of the brand’s legacy. Traditional tailoring tools — such as flat irons, tailoring shears, thimbles, measuring tapes, ledgers, and drafting boards — are carefully arranged to tell a tactile, human-centred story of garment-making. This display embodies Progen’s enduring commitment to artisanal values and the warmth of hand-crafted tradition.

▼工艺展台，The craftsmanship Display© Metaviz Studio

▼工艺展台及细部，The craftsmanship Display and detail© Metaviz Studio

解读性｜ INTERPRETATION

数字联动区借以椭圆形态的暗区空间形成两个展区之间的过渡。顶部的环形光带呼应其空间，隐秘的光感氛围，展墙与延长弧线的交错形成了沉浸式的观感体验。柱子上的交互屏可提供给参观者自由选择影像中带来的企业信息。

The Digital Interactive Zone serves as a transitional space between two main exhibition areas, defined by a dimly lit oval-shaped layout. A circular light band above echoes the spatial form, creating a subtle, immersive atmosphere. Intersecting lines between the exhibition wall and extended curves enhance the spatial rhythm. Interactive screens on the columns allow visitors to freely explore the brand’s story.

▼数字联动区，The Digital Interactive Zone© Metaviz Studio

品牌解读区以突出Progen对技术和创新的关注。大犬设计团队以像素化的几何模块元素打造整体空间，这些像素单元在垂直和水平方向上扩展，作为空间的最小单元，用来构建不同的展示功能，包括3组互动展示台、4个模拟展示盒、专利展示墙、面料陈列杆等等。

The Brand Interpretation Zone reflects Progen’s commitment to technology and innovation. Designed by the Greater Dog Architects, the space is built from pixelated geometric modules that expand both vertically and horizontally. These modular units act as the fundamental building blocks for a variety of display functions. Features include three interactive stations, four simulated display boxes, a patent wall, and a series of fabric display rods.

▼品牌解读区，The Brand Interpretation Zone© Metaviz Studio

▼像素化的几何模块元素，pixelated geometric modules© Metaviz Studio

透光亚克力材质的应用为空间带来温和的光感。超微孔声学金属铝板形成模块化的陈列基础单元，它作为主要的墙面陈列系统，与金属A柱结合，实现道具单元的任意移动与自由展示的可能性。同时，该材料具有吸音效果，为展厅带来更为静谧的声学环境。▼陈列基础单元系统，modular wall system©大犬建筑设计

The space features translucent acrylic panels that diffuse a soft, ambient glow. Its modular wall system combines ultra-micro perforated acoustic aluminum panels with structural metal A-pillar, offering both flexible display configurations and enhanced acoustic comfort. This integrated approach reflects a balance of technical precision and sensory experience.

▼几何模块元素细部，pixelated geometric modules detail© Metaviz Studio

三组互动展示台，位于空间的正中心位置，分别为参观者展示了数字化量体，一人一版专属定制以及智能智造的动画演示。用以体现品牌由生产线 – 成衣 – 客户端的技术化流程带来的高效应用。

▼展示台轴测图，display platform axonometric©大犬建筑设计

At the heart of the space are three interactive stations, each showcasing a different stage of the brand’s technological process: digital body scanning, personalized tailoring, and animated demonstrations of smart manufacturing. Together, they illustrate Progen’s seamless, tech-enabled workflow—from production to the customer.

▼互动展示台，three interactive station© Metaviz Studio

四个模拟展示盒的设置，作为面料特殊性能的研究体现，结合悬挂式叙事盒，剖析了全麻衬、对条对格、免烫面料、三防功能的产品特点。▼展示盒轴测图，display box axonometric©大犬建筑设计

The four simulated display boxes explore the performance of specialty fabrics. Suspended storytelling units highlight key product features, including full canvas, precision pattern matching, Wrinkle-resistant fabrics, and triple-protection finishes.

▼模拟展示盒，simulated display boxes© Metaviz Studio

制服展示区依然遵循着网格系统，中心区域作为人模展台的陈列，以序列化的排布方式陈列，旨在参观者能从各个角度观看制服套装的细节。

The uniform display area is arranged within a clear grid system. Mannequins are lined up in sequence at the centre of the space, allowing visitors to view the details of each uniform from different angles.

▼制服展示区，The uniform display area© Metaviz Studio

▼制服展示区，The uniform display area© Metaviz Studio

展台底部隐藏的滑轮，实现其可活动性，并且可以随时像移动的舞台布景一样产生变化，陈列师可以自由地想象如何组合它们。同时，天花的面光板可通过智能模块调节，对应展台不同位置的用光需求。

Each display stand is fitted with concealed castors, allowing the displays to be easily moved and reconfigured, much like a theatrical set. This flexibility gives visual merchandisers the freedom to experiment with different combinations and storytelling arrangements. Above, modular ceiling lights can be adjusted through a smart system to meet the specific lighting needs of each display.

▼制服展示区，The uniform display area© Metaviz Studio

两侧墙面的模块化陈列基础单元，结合金属层板及拉索配件，用以满足不同规格产品的展示，并结合灰色编织地毯，在视觉上形成一个整体。模块单元也可根据不同的陈列需求，更换为软包单元，实现饰品的陈列。

Along both side walls, modular systems combine metal shelving with cable fittings to accommodate products of various sizes. A grey woven carpet helps visually ground the space, while the display units can be swapped for upholstered panels to showcase accessories.

▼结合金属层板及拉索配件，combine metal shelving with cable fittings© Metaviz Studio

▼金属层板及拉索配件细部，combine metal shelving with cable fittings detail© Metaviz Studio

拉索配件由天花降至不同的高度，西装陈列区在严谨而有秩序的空间中增加漂浮的空间语言，与之形成有趣的对比。

Suspended tension cable drops from the ceiling at varying heights, introducing a sense of lightness and “floating” that contrasts with the structured grid of the suit display zone, creating a subtle and interesting balance between order and weightlessness.

▼漂浮的空间语言，”floating” space language© Metaviz Studio

由「Portrait of Progen」出发对品牌的梳理，认知与呈现。技艺与产品在空间中碰撞，借由叙事脉络与展陈系统，以“时间和空间”为载体传递品牌价值与其独特精神。它为参观者带来全新的视角进行解读，同时，也为Progen展厅带来更具品牌属性与记忆点的展示语言。

Framed by the concept of a “Portrait of Progen”, the exhibition weaves together the brand’s identity, values, and evolution. Within the space, craftsmanship and product intersect through a narrative-driven display that uses time and space as mediums to express the brand’s essence. This immersive interpretation not only offers visitors a new perspective on Progen but also establishes a distinct and memorable display language for the showroom.