Studio Illumine was invited to design the lighting for Nikon’s expanded store in Shanghai, blending precision with a compelling brand experience. The lighting doesn’t just brighten the space—it guides visitors through the store, highlighting the quality and craftsmanship behind Nikon products.

一昱照明工作室受邀为尼康上海旗舰店升级项目打造照明设计，将精准光学与沉浸式品牌体验完美融合。灯光在点亮空间的同时，更巧妙引导着顾客动线，让尼康产品所蕴含的精湛工艺与卓越品质得以生动彰显。

From the outside, the store’s façade features glowing frames that catch the eye and invite passersby inside. Carefully placed lights in the window displays make products look clear and vibrant without glare, reflecting Nikon’s reputation for accuracy.

店铺外立面运用发光框架设计，以醒目的光效捕捉路人视线，引导他们入内探寻。橱窗展示区的灯光经精心布局，使产品清晰鲜明且无眩光，精准契合尼康品牌对光学品质的极致追求。

Inside, the ground floor showcases a striking ceiling design inspired by the shape of a camera lens. Soft, even lighting creates a welcoming glow around key displays, while custom furniture incorporates hidden lights to ensure products are perfectly highlighted without harsh shadows.

步入店内，首层空间里以相机镜头为灵感的震撼天花设计瞬间夺目。柔和均匀的灯光为核心展区铺就温馨氛围，定制展柜中巧妙嵌入隐藏光源，让产品呈现出无眩光、无阴影的完美光影。

Upstairs, the layout features modular displays arranged like “islands,” each thoughtfully lit to balance atmosphere with product focus. The central camera display draws attention with curved lighting elements that echo the opening of a lens aperture, spotlighting cameras with clarity and care.

二层空间采用“岛屿式”模块化展陈布局，每个展岛都经过精密布光，在氛围营造与产品聚焦间达成精妙平衡。中央相机展台用弧形光带勾勒出镜头光圈开启的意象，借助细腻精准的照明设计，将每台相机的工艺细节清晰展现。

The top floor workshop offers flexible lighting that adapts to different activities—from warm tones for casual gatherings to bright, natural light for demonstrations and photography.

顶层工作坊配备智能调光系统，可随活动需求灵活切换照明模式——从聚会时的温馨暖光，到产品演示与摄影教学所需的明亮自然光效，应有尽有。

Overall, the lighting design brings Nikon’s story to life, enhancing the shopping experience while showcasing products in their best light. With every detail carefully considered, the store feels like stepping into a beautifully crafted photograph—welcoming, precise, and inspiring.

整体照明设计生动诠释了尼康品牌的精髓，在优化购物体验的同时，将产品魅力展现到极致。每一处细节皆经过细致斟酌，让整个空间宛如一幅精心构图的摄影作品——兼具亲和力、精准度与艺术感染力。

Project Details

Location: No. 372 Huaihai Middle Rd, Huangpu District, Shanghai City

Project Name: Nikon Shanghai Store 

GFA: around 560㎡

Completion: July 2025

Studio-illumine Lighting Design Team: Azlan/Latif/Tina/Eric

Photographer: Wen Studio

项目信息

项目地点: 上海市黄浦区淮海中路372号

项目名称: 上海尼康直营店

设计面积: 约650 ㎡

建成时间: 2025年7月

一昱照明设计团队: Azlan/Latif/Tina/Eric

摄影师: Wen Studio