Snøhetta作品｜Polène德国汉堡精品店

Snøhetta为巴黎高端皮具品牌Polène打造了其在德国的首家旗舰店——坐落于汉堡的一处都市静谧角落。设计以利落线条、柔和弧形与雕塑般的褶皱语言，呈现出空间的优雅与细腻，呼应品牌一贯精致的皮革工艺美学。

The design of Polène's new Hamburg boutique, the brand's first flagship store in Germany, embodies a refined aesthetic—clean lines, fluid curves, and sculptural folds—an architectural reflection of the brand's signature approach to refined leather goods.

这间精品店被构想为一处“都市净境”，邀请访客沉浸于Polène的匠心精神与探索哲学之中。空间与产品之间的关系被重新定义，在巴黎的精致传统与汉堡的粗犷质感之间，Snøhetta构建出一种刚柔并济的美学张力，赋予品牌全新的空间身份。

Conceived as a sanctuary, the space invites visitors to experience the essence of craftsmanship and the curiosity that defines the Polène universe, elevating the connection between product and space. Rooted in Parisian heritage yet shaped by Hamburg's raw coarseness, the boutique forges a new identity—where elegance and strength converge in dynamic harmony.

设计以流动的线条为引导，将品牌的DNA转译为空间语言。粘土灰泥打造出光滑而富有雕塑感的表面，与未经打磨的金属、木材和砖块形成鲜明对比，在“细腻”与“原始”之间展开一场触觉与视觉的对话，激发观者的好奇与惊喜。

Guided by fluid interactions, the design translates the brand's DNA into a spatial language. Smooth, sculpted clay plaster surfaces meet the unpolished strength of metal, wood, and brick, creating a dialogue between refinement and rawness that sparks curiosity and wonder.

设计团队表示：“设计的核心在于和谐——场所与品牌之间的和谐，人与空间之间的和谐。正是这种对话孕育出新的可能，使精品店既根植于城市，又充满生命力；既优雅，又不失粗犷；既亲密，又开放。”

“For us, the design was about harmony—between a place and a brand, between people and space. Out of that dialogue, something new could emerge: a boutique that feels rooted and alive, elegant yet raw, intimate yet open,” says Snøhetta.

材料的选择在设计中起到了关键作用，构建出刚柔之间的平衡。店内采用汉堡街头常见的石砖，将城市肌理引入室内，在公共空间与私密氛围之间建立微妙联系。选用的当地木材则取材于原生植物群落，其色泽与纹理为空间注入温暖与熟悉感。

Material choices are central to the Hamburg boutique, balancing softness with strength. The stone tiles—echoing those found on the city's streets—bring the fabric of Hamburg directly into the store, forging a subtle link between public space and private interior. Local wood, chosen for its tone and grain, draws inspiration from the region's flora, introducing warmth and familiarity.

整体材质语言呈现出一组精妙的对比：坚硬与柔软、光滑与粗糙、精致与原始。通过这种平衡，空间不仅映射出汉堡的韧性，也彰显了Polène的优雅，将城市的性格转化为一种丰富的触觉体验。

Together, the material palette establishes a play of contrasts: hard versus soft, polished versus raw, refined versus elemental. In this balance, the boutique reflects the resilience of Hamburg and the elegance of Polène, translating the city's character into a tactile, spatial experience.

Snøhetta分享：“这个概念源于一次飞往巴黎的航程中，一幅简单的手臂素描。手臂的角度、动作与所携物品之间的互动展现出一种自然之美，启发了整个空间布局的构思。正如‘形式追随功能’的设计原则，手臂与手袋之间的对话成为设计的起点。”

“The concept began with a simple sketch of a human arm on a flight to Paris. Its natural beauty—the angles, the way it moves and interacts with what it carries—inspired the store's layout. Just as form follows function, the arm's dialogue with a handbag became the starting point for the entire design,” says Snøhetta.

这间精品店本质上是一场多重对话——设计团队与Polène团队之间的交流、城市与品牌之间的融合、人与产品之间的互动。人体的几何形态不仅塑造了空间，也成为设计过程的核心。

At its heart, the project is a conversation—between designers and the Polène team, between city and brand, between people and the products they encounter. The body's geometry, the way it inhabits and shapes design, became a central part of the process.

皮革的触感强化了制造者、产品与顾客之间的亲密联系，工艺之美在每一个细节中被颂扬。定制设计的桌几与精心策划的聚会点鼓励探索与交流，使精品店成为一个既富有归属感又充满发现乐趣的空间。

Tactile encounters with leather reinforce the intimate bond between maker, product, and client—an enduring celebration of artistry at every stage. Custom-designed tables and curated gathering points encourage exploration, conversation, and connection, transforming the boutique into a space of both discovery and belonging.

Polène德国汉堡旗舰店不仅是展示产品的场所，更是一处沉浸式体验空间——在这里，产品与场所交织成一首关于美学、工艺与社区的诗意叙事。店内还设有由Polène团队设计的探索工坊，访客可亲身感受工艺材料的质地与魅力。

The Polene store in Hamburg is a store designed not only to showcase, but to immerse—where product and place merge in a poetic narrative of beauty, craft, and community. The store also features an experimental gallery where the materials can be experienced up close. The section is Polene's own design.

Polène汉堡精品店

地点：德国汉堡市新堤岸大街71号

业主：Polène Paris

类型：室内建筑

面积：570平方米

承包商：Lamberti Shopfitting LTD T/A Lamberti Construction

家具、艺术家：Simon Stanislawski

摄影：Benoit Florencon

Polène Hamburg Boutique

Location: NeuerWall 71, Hamburg, Germany

Client: Polène Paris

Typology: Interior Architecture

Size: 570m2

Main contractor: Lamberti Shopfitting LTD T/A Lamberti Construction

Furniture, artist: Simon Stanislawski

Photos: Benoit Florencon

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