CoStar Group区域媒体标准转型项目

​​​​​​​CoStar Group

Regional Creative Operations & Visual System

Creative Direction · Visual Systems · Photography · AI-Enhanced Media Workflows

01 / Overview

CoStar Group is one of the world’s largest commercial real-estate intelligence platforms. As Regional Art Director, I led the visual direction, media production systems, and creative standards across the Greater Golden Horseshoe region, delivering architectural photography, film, and drone media for 600+ listings monthly while shaping a unified visual identity across CoStar and its subsidiaries .

02 / Role & Responsibilities

03 / Creative Direction

I established a region-wide direction covering:

Architectural perspective controlInterior lighting and colour accuracyDrone composition and flight consistencyPortrait and agent-facing collateralMotion standards across short-form video toursAI-supported QC and metadata tagging for faster delivery

This transformed the region’s fragmented photography into a cohesive, premium visual language.

04 / Production Systems

To support high-volume production, I designed and deployed a modular workflow:

AI-driven metadata taggingAutomated quality-control checksStandardised colour + exposure profilesAutomated delivery pipelinesScalable shot lists and templated direction documents

These systems enabled the region to maintain premium visual quality at scale.

05 / Before and After

Before (left) and after (right)

Base-level production prioritised true-to-life representation and fast turnaround. Enhanced skies and advanced retouching were reserved for premium media tiers.

05 / Selected Work