新昌小球中心丨中国绍兴丨line+建筑事务所,华汇工程设计集团股份有限公司

项目名称：新昌小球中心

位置：绍兴

设计单位：朱培栋-line+建筑事务所

图片数量：70张

▼项目鸟瞰，aerial view of the project©陈曦工作室

作为浙江省“4+1”重大项目之一，由line+建筑事务所联合创始人、主持建筑师朱培栋博士率领团队设计的「新昌小球中心」现已全面建成启用。

The Xinchang Globular Center, designed by Dr. Zhu Peidong, Co-Founder and Chief Architect of line+ studio, and his team, has been fully completed and opened. The project is one of the keys “4+1” major projects in Zhejiang Province.

▼项目鸟瞰，aerial view of the project©陈曦工作室

这座场馆的落成，为浙东山区县城新昌提出的“小城办大赛”宏愿提供了关键支点，使其探索“以赛兴城、以赛兴业、以赛惠民”的特色发展路径从愿景迈入现实。项目甫一落成，便接连承办中国羽毛球大师赛、全国乒乓球锦标赛等国家级赛事，并于2025年7月迎来首场国际级斯诺克比赛。

Its completion provides a critical foundation for Xinchang, a county-level city in the mountainous region of Eastern Zhejiang, to realize its ambitious goal of “a small city hosting major championships.” This moves the city’s strategic path—”boosting the city, industry, and populace through events”—from vision to reality. Since its inauguration, the center has hosted national-level events, including the China Badminton Masters and the National Table Tennis Championships, and is slated to welcome its first international snooker match in July 2025.

▼成为新昌的活力引擎与城市客厅，establishing itself as Xinchang’s new urban living room and vital engine©陈曦工作室

不同于传统体育馆以“赛事周期”为主的运营逻辑，小球中心以 “Sports Mall（运动商业目的地）”为理念，将体育作为核心驱动，融入商业、娱乐、社交等多元业态，形成全时段、全群体、全场景的复合运营模式。它既能承载国际赛事的专业标准，也为城市居民提供了持续可达的生活体验，成为新昌的活力引擎与城市客厅。

Unlike traditional stadia, which operate primarily on an “event-cycle” model, the Globular Center is conceptualized as a “Sports Mall” (Sports and Commercial Destination). It utilizes sports as the core programmatic anchor, integrating diverse commercial, entertainment, and social functions to form a multi-format operational model that is active across all hours, all demographics, and all scenarios. The facility not only meets the professional standards for international competitions but also offers an accessible, ongoing lifestyle experience for local residents, establishing itself as Xinchang’s new urban living room and vital engine.

▼成为新昌的活力引擎与城市客厅，establishing itself as Xinchang’s new urban living room and vital engine©陈曦工作室

01 场所新生：让城市“边角”成为“引擎”Place Rebirth: Transforming Urban “Scraps” into an “Engine”

项目场地位于新昌北向发展轴的关键位置：既是“北门户”——常台高速、104国道在此分流，对出入主城区的车流形成主要展示面；也是“桥头堡”——高铁站和高铁新城的落成，加速了周边工业用地的转型发展，「小球中心」将成为其中率先发力的公共地标建筑。

▼场地区位，site location©line+建筑事务所

The project site is strategically located on Xinchang’s northern development axis. It serves as the “North Gateway,” with the Changtai Expressway and National Highway G104 forming the primary display face for traffic entering the city. It is also a “Bridgehead,” situated near the new high-speed rail station, which is accelerating the transformation of surrounding industrial zones. The Globular Center is positioned as the first major public landmark in this area.

▼公共地标建筑，first major public landmark©陈曦工作室

然而，我们在实地踏勘时发现，初始场地条件极为复杂——两侧高架围夹、可达性受限；周边多为老旧工业区，生活氛围稀薄；内部尚存废弃厂房和农民自发开垦的菜地，是城市肌理中的“边角料”。▼区位分析，site analysis©line+建筑事务所

However, the initial site conditions were challenging: limited accessibility due to elevated expressways, a lack of urban life given the old industrial surroundings, and the presence of abandoned factories—effectively, the “scraps” in the urban fabric.

▼场地周围环境，site environment©line+建筑事务所

新昌虽小，却经济实力雄厚：户籍人口不足50万，却拥有18家上市公司，民营经济活跃度位列全省前列。与此同时，群众性体育氛围浓厚，小球运动（羽毛球、乒乓球、网球）尤为普及，周末“一馆难求”早成常态。在此背景下，新昌县政府在此规划建设一座可承办高水平赛事的12万方小球中心，以体育为支点，撬动产业升级与城市更新。

Despite its small size (population under 500,000), Xinchang is economically strong, boasting 18 listed companies and high private-sector vitality. The local passion for grassroots small-ball sports (badminton, table tennis, tennis) is significant, making venue shortages on weekends a chronic issue. The local government thus planned a 120,000 sqm complex capable of hosting high-level events, aiming to leverage sports for urban and industrial renewal.

▼夜景鸟瞰，aerial view at night©陈曦工作室

但对于这样一座县级城市而言，12万方的体育综合体体量已堪比一线城市中大型场馆。所以对我们来说，建筑师的设计任务不再只是“造一座场馆”，而是要为城市提出一套可持续的运营逻辑与空间策略。

Given the scale of the 120,000 sqm complex—comparable to large venues in major cities—the architect’s role extended beyond merely “building a venue” to proposing a sustainable operational logic and spatial strategy for the city.

▼运动场鸟瞰，aerial view of the sports complex©陈曦工作室

02 Sports Mall：全时段，全人群，全场景的运动商业地标Sports Mall: A 24/7, All-Inclusive Sports & Commercial Landmark

我国体育场馆普遍面临利用率低、经营承压的问题。因为体育赛事活动相对有限，日常需求不足，而场馆建设投入大、运营和维护成本高，使得盈利能力受限，收入高度依赖政府补贴。多份研究报告显示，有52%场馆每周接待人数小于500人，部分场馆年均使用率不足40%。人流稀少、运营模式僵化是普遍症结。

▼中国体育馆分析，China Sports Center analysis©line+建筑事务所

Sports venues across China widely struggle with low utilization and significant operational pressure. Their profitability is constrained by limited sports events and insufficient daily demand. Coupled with substantial investment in construction and high maintenance costs, venue revenue often becomes heavily reliant on government subsidies. Multiple studies highlight this issue: 52% of venues report fewer than 500 weekly visitors, and some have annual usage rates below 40%. The root causes are typically identified as sparse foot traffic and rigid operational models.

▼运动场鸟瞰，aerial view of the sports complex©陈曦工作室

▼从非日常“赛事容器”转化为日常“城事发生器”，from a non-daily “Event Container” into an everyday “Urban Generator.”©陈曦工作室

在资源更有限的县级城市，这一困境将更为明显——仅依赖体育赛事和市民运动，很难支撑如此体量场馆的可持续运营。为破解这一难题，我们提出了“Sports Mall”原型：以体育为引擎，采用1+N复合运营模式，融合商业、休闲、社交与文旅体验等城市场景，使体育场馆从非日常“赛事容器”转化为日常“城事发生器”。▼体育馆分析，Sports Center analysis©line+建筑事务所

This challenge is more pronounced in county-level cities, where event-based revenue alone cannot sustain such a large facility. To address this, line+ proposed the “Sports Mall” prototype: a “1+N” composite operational model using sports as the engine, integrating commercial, leisure, social, and cultural tourism components. This approach fundamentally transforms the venue from a non-daily “Event Container” into an everyday “Urban Generator.”

▼从非日常“赛事容器”转化为日常“城事发生器”，from a non-daily “Event Container” into an everyday “Urban Generator.”©陈曦工作室

我们的设计从两方面着手：一是场景日常化，充分利用场地的区位优势，将空间融入市民的日常生活与运动健身，成为常态化的城市活动场所；

The design strategy focused on: Normalization: Integrating the space into citizens’ daily fitness and leisure routines, utilizing the site’s advantages to establish it as a routine urban activity center.

▼成为常态化的城市活动场所，establish it as a routine urban activity center©陈曦工作室

二是功能复合化，不局限于单一的体育功能，引入餐饮、零售、酒店、娱乐等复合业态，既为高水平赛事提供全方位专业保障，也是对周边业态空白的补充，在平时为市民提供休闲、运动、会展等服务功能，成为城市生活的新中心。

Functional Mix: Introducing diverse formats—dining, retail, hospitality, and entertainment—beyond the core sports function. This not only provides comprehensive support for international events but also complements the surrounding area’s lack of commercial amenities, serving as a new city center for leisure, fitness, and conventions during off-peak times.

▼全民健身场所，a center for mass fitness©陈曦工作室

从专业赛事的主场，到全民健身平台；从文娱展演到城市庆典，小球中心不仅填补了城市在专业体育场馆层面的空白，更通过持续运营和多元内容的承载，打破传统的“空置—激活”周期性使用逻辑，成为连接日常与非日常的复合型城市地标。

From a platform for professional championships to a center for mass fitness, and from cultural performances to urban celebrations, the Globular Center not only satisfies the city’s need for professional sports infrastructure but, through continuous operation, moves beyond the traditional cyclical “empty-activation” usage model, becoming a composite urban landmark connecting the ordinary with the extraordinary.

▼复合型城市地标，a composite urban landmark©陈曦工作室

▼檐下空间，space under the eave©陈曦工作室

03 系统策略：在复杂中梳理秩序Systematic Strategy: Structuring Order in Complexity

12万平方米的紧凑体量中，小球中心面对的是空间密度极高、功能需求极繁的复杂命题——5000座甲级综合体育馆，羽毛球、网球、乒乓球训练馆与复合商业空间、会展空间和19层的酒店式运动员公寓。

The compact 120,000 sqm facility presented a dense and functionally intricate design challenge, integrating a 5,000-seat Class A multi-purpose gymnasium, training halls for badminton, tennis, and table tennis, composite commercial spaces, exhibition areas, and a 19-story hotel-style athlete apartment.

▼小球中心鸟瞰，aerial view of the sports center©陈曦工作室

交通规划Transportation Planning

地块周边虽交通设施完善，但实际可达性有限。我们对场地内外进行了整体交通规划，在南侧增设国道直达江滨路的匝道，作为酒店和赛事期间的专用出入口，减轻北侧集散广场的交通压力。同时在场地内部形成环线，将酒店、赛时机动车、运动员及后勤流线分散在场馆的四周，与北侧入口广场的散客人行流线错开，盘活了整个项目的交通组织。

▼交通规划，Transportation Planning©line+建筑事务所

Despite the complete peripheral infrastructure, site access was initially constrained. The design established a comprehensive internal and external transport plan, including a new ramp on the south side linking the National Highway directly to Jiangbin Road. This serves as a dedicated entrance/exit for the hotel and event traffic, easing pressure on the North Entrance Plaza. An internal circulation loop segregates the flow of hotel guests, event vehicles, athletes, and logistics from the public pedestrian entrance on the north, optimizing overall traffic management.

▼小球中心鸟瞰，aerial view of the sports center©陈曦工作室

功能布局Program Distribution

场地北侧紧邻游客中心与客运中心，是人流的主要汇入方向。因而，主馆、训练馆与集散广场等主力业态布置于北侧，便于承接赛事与公众活动；而对私密性与舒适度要求更高的运动员酒店则安置于南侧，面向江景，形成静谧宜人的休憩界面。

▼功能布局，Program Distribution©line+建筑事务所

The north side, adjacent to the Tourist and Passenger Transport Centers, is the main public arrival area. Therefore, the Main Gymnasium, Small Ball Halls, Training Halls, and the entrance plaza are located in the North to accommodate public and event activities. The hotel, requiring privacy and comfort, is positioned on the south side, facing the river for a serene retreat.

▼面向江景，形成静谧宜人的休憩界面，the south side, facing the river for a serene retreat©陈曦工作室

▼立面细部，facade detail©陈曦工作室

主馆、小球馆、训练馆、运动员酒店等五大功能体量由一条“中庭HUB”串联贯通；中庭两侧嵌入餐饮、零售等服务业态，形成如shopping mall般的开放主街，不仅串联南北主力功能，也激活了与周边商业的互动。

The five major volumes (Main Gymnasium, Small Ball Halls, Training Halls, and Athlete Hotel) are linked by a central “Atrium HUB.” Retail and dining services are embedded along the atrium, forming an open main street, similar to a shopping mall, which connects the northern and southern anchors and encourages interaction with the city.

▼中庭空间，atrium space©陈曦工作室

▼中庭空间，atrium space©陈曦工作室

空间复用Space Reutilization

不同赛事对场地净高、尺寸等需求条件均不同。我们采取“弹性网格”策略，灵活调整场地划分，高效利用空间，实现不同体育活动的场景转换。

▼剖透视，perspective section©line+建筑事务所

Different sports require varying clear heights and court dimensions. An “Elastic Grid” strategy was adopted to flexibly adjust court divisions, maximizing space utilization and enabling seamless scenario conversion for various activities.

▼实现不同体育活动的场景转换，enabling seamless scenario conversion for various activities©陈曦工作室

▼中庭空间，atrium space©陈曦工作室

主场馆：建筑面积约16000m²，中央场地满足12片羽毛球场地、3片篮球场地、14片乒乓球场地、1片网球场地的国际赛事专业规格，可根据赛事需求进行转换。5000座观众席位也可根据实际情况进行升降，实现最佳的观赛视野。▼主场馆轴测图，Main Gymnasium axonometric©line+建筑事务所

Main Gymnasium: Approx. 16,000 sqm. The central court meets international professional specifications for 12 badminton, 3 basketball, 14 table tennis, or 1 tennis court, convertible as needed. The 5,000 retractable spectator seats offer adjustable seating for optimal viewing.

▼篮球场地，basketball court©陈曦工作室

训练馆：建筑面积约7900m²，净高13.5米，设置有24片羽毛球训练场和2片网球场（1片固定，1片可通过羽毛球场转换）；地下一层配备25m四泳道泳池及健身房。▼训练馆轴测图，Training Hall axonometric©line+建筑事务所

Training Hall: Approx. 7,900 sqm with a clear height of 13.5m, featuring 24 badminton training courts and 2 tennis courts (1 fixed, 1 convertible). A 25m, four-lane swimming pool and gym are located on the basement level.

▼羽毛球及网球场馆，badminton and tennis court©陈曦工作室

乒乓球馆：建筑面积约6100m²，其中一层净高5米，设置15片乒乓球训练场；二层净高11米，设置12片羽毛球场，也可转换为15片乒乓球场。

▼乒乓球馆轴测图，Table Tennis Hall axonometric©line+建筑事务所

Table Tennis Hall: Approx. 6,100 sqm. The first floor (5m clear height) has 15 table tennis training courts; the second floor (11m clear height) offers 12 badminton courts or 15 table tennis courts.

▼羽毛球场馆，badminton court©陈曦工作室

屋顶激活Rooftop Activation

我们用一片连续大屋面将所有场馆完全覆盖，形成整体性；并在屋顶打造足球场、屋顶跑道、城市观景平台，通过东西两侧坡道全时段向市民开放，满足日常健身活动。场馆之上，依然是城市生活。

A continuous, overarching roof unifies all the venues. This roof is activated with a soccer field, a running track, and an urban viewing platform, accessible to the public 24/7 via east and west ramps. Urban life extends onto the roofscape.

▼连续大屋面，A continuous, overarching roof©陈曦工作室

▼连续大屋面将所有场馆完全覆盖，A continuous, overarching roofunifies all the venues©陈曦工作室

酒店与会展空间Hotel and Convention Space

场地最南端的塔楼和裙房为酒店及宴会厅：1–4层为公共大堂、会议与餐饮；6–17层为标准客房；顶层设豪华套房。客房区每4层在沿江一侧设置通高中庭，俯瞰江景及新昌主城区。在“共享服务中后台”理念下，酒店、宴会厅与商业在后勤动线层面打通，实现高效协同运营。

The southern tower and podium house the hotel and ballroom: Levels 1–4 is for the public lobby, meetings, and dining; Levels 6–17 are standard guest rooms; and the top floor features luxury suites. High-rise atriums are set every four floors on the river-facing side, offering views of the river and Xinchang’s city center. Following a “Shared Service Backstage” concept, the logistics for the hotel, ballroom, and commercial areas are interconnected to ensure efficient, collaborative operation.

▼酒店层外观，hotel facade©陈曦工作室

▼酒店层内部空间，hotel interior space©陈曦工作室

04 山水作形，重构城市滨水界面Shaping the Landscape: Reconstructing the Urban Waterfront Interface

赋予整体鲜明的标志性形象，是设计面临的另一大挑战。我们从新昌独特的山水文化中获得灵感。新昌，历史上是“浙东唐诗之路”上文人往来的必经之地，很多诗人在此留下诗篇来赞叹其奇峰秀色与飞瀑清泉。设计中，我们以流动的水势与起伏的山形作为形态母题，以连绵体量与水平节奏回应城市边界，塑造一个既有文化意象又具当代表达的滨水界面。

Creating a distinctive, iconic image for the large complex was crucial. Inspiration was drawn from Xinchang’s unique landscape culture. Historically significant as a stop on the “Tang Poetry Road of Eastern Zhejiang,” the region is celebrated for its peaks and waterfalls. The design uses the fluidity of water and the contours of mountains as its formal motif, employing continuous massing and a horizontal rhythm to define the city boundary and create a waterfront interface that is both culturally expressive and contemporary.

▼整体鲜明的标志性形象，Creating a distinctive, iconic image©陈曦工作室

▼立面细部，facade detail©陈曦工作室

酒店塔楼立于江畔，成为北岸天际线的新制高点；塔楼中庭形似瀑布飞泻而下，通过转折、收缩、倾斜、包裹形成雕塑感的体量。幕墙采用穿孔铝板与金属杆件格栅，日间光影斑驳，夜间泛光成景，形成独特鲜明的城市辨识度。

▼主体育馆幕墙节点，Curtain Wall Section Details of the Main Gymnasium©line+建筑事务所

▼运动员酒店大堂幕墙节点，Curtain Wall Section Details of the Hotel©line+建筑事务所

▼运动员酒店塔楼幕墙节点，Curtain Wall Section Details of the Hotel©line+建筑事务所

The hotel tower marks a new high point on the north bank skyline. The tower’s atrium suggests a cascading waterfall, forming a sculptural volume through dramatic transitions. The curtain wall, featuring perforated aluminum panels and metal rod grilles, provides dynamic light effects during the day and a distinct illuminated landmark at night.

▼形成独特鲜明的城市辨识度，a distinct illuminated landmark©陈曦工作室

结构上，场馆整体采用大跨度桁架与框架核心筒体系，既保证了空间的灵活性，也兼顾施工与经济性。主体育馆跨度75.9米，在桁架结构基础上配置有效的侧向支撑；宴会厅跨度20.55米，结合净高与施工条件，采用组合梁结构；羽毛球练馆屋盖跨度36.5米，乒乓球馆屋盖跨度30米，均采用平面桁架并配备有效侧向支撑。▼结构分析，Structural Analysis©line+建筑事务所

Structurally, the venue uses a large-span truss and frame-core-tube system, balancing spatial flexibility with construction economy. The Main Gymnasium spans 75.9m using a truss structure; the ballroom spans 20.55m with a composite beam structure; and the training halls span 36.5m (badminton) and 30m (table tennis) with plane trusses and lateral supports.

▼形成独特鲜明的城市辨识度，a distinct illuminated landmark©陈曦工作室

05 结语Remarks

2024年11月，第二届新昌“林丹杯”羽毛球公开赛作为小球中心的首场赛事顺利举行，吸引了来自15个国家和地区的1033名运动员参赛。此后，小球中心先后举办全球华人杯羽毛球赛、斯诺克大师邀请赛、“浙BA”城市联赛等高端赛事，以及浙江省中小学生乒乓球冠军赛等国际、国家、省级赛事共17场次，并承办群众性赛事20项，逐步形成“月月有大赛、周周有比赛”的常态化格局。截至目前，累计参赛观赛人次超过22万，网络传播量突破1.5亿次，带动直接经济效益超1亿元。专业而完善的场馆设施不仅保障了高水平赛事的运行，也吸引了来自上海、江苏、杭州等长三角地区的小球运动群体，承载亲子活动、俱乐部赛事和系列赛等多样化内容，使运动、休闲与商业在场馆内自然交织。Sports Mall设想中的复合活力场景，正在逐步成为现实。

In November 2024, the 2nd Xinchang “Lin Dan Cup” Badminton Open, the Globular Center’s inaugural event, attracted 1,033 athletes from 15 countries. Since then, the center has hosted 17 international, national, and provincial events, including the Snooker Masters Invitational and various championships, alongside 20 mass participation events. This has established a normalized operational pattern of “major competitions monthly, and matches weekly.” To date, total attendance has surpassed 220,000, online reach has exceeded 150 million views, and direct economic benefits have topped 100 million RMB.The professional facilities not only support high-level events but also attract small-ball enthusiasts from the Yangtze River Delta region, hosting club matches, series tournaments, and family activities, where sports, leisure, and commerce naturally coexist. The vision of a vibrant, composite “Sports Mall” is being realized.

▼项目鸟瞰，aerial view of the project©陈曦工作室

新昌小球中心不只是赛事的承载器，更是一种城市激活模型——以体育带来人流，以复合功能留住人流，让日常与非日常在同一屋檐下相互转化。在“赛事+”模式的推动下，这个Sports Mall运动商业目的地，正成为连接体育、文旅与城市活力的重要节点，并为新昌探索“以赛兴城、以赛兴业、以赛惠民”的路径提供了可持续的城市范例。

The Xinchang Globular Center is more than an event venue; it is an urban activation model—attracting people through sports and retaining them with composite functions, allowing the ordinary and non-ordinary to merge under one roof. Driven by the “Events+” model, this Sports Mall is becoming a vital node connecting sports, culture, and urban life, offering a sustainable urban case study for Xinchang’s strategy of “boosting the city, industry, and populace through events.”

▼夜景鸟瞰，aerial view at night©陈曦工作室

▼首层平面图，ground floor plan©陈曦工作室

▼二层平面图，first floor plan©陈曦工作室

▼三层平面图，third floor plan©陈曦工作室

项目名称：新昌小球中心

设计单位：line+建筑事务所

主持建筑师/项目主创：朱培栋

概念/竞赛阶段项目负责：邢明泉

概念/竞赛阶段设计团队：包望韬、梁仕秋、周文煜、刘相均、孙佳豪

竞赛/实施阶段项目负责：胡润芝、邢明泉

竞赛/实施阶段设计团队：卞千、赵晨森、包望韬、段夏婧、徐子峰、张道正、陶徐峰、郭正豪

室内概念方案设计团队：金煜庭、叶鑫、于骏、郑鎏、朱颖悦、毛凌

景观概念方案设计团队：李上阳、饶非儿

业主：新昌县公共服务集团有限公司

联合设计单位：华汇工程设计集团股份有限公司

幕墙设计：中南幕墙

项目位置：浙江，绍兴，新昌

建筑面积：121132 ㎡

设计周期：2022.06-2023.04

建设周期：2022.09-2025.07

结构：钢筋混凝土框架、钢桁架

材料：阳极氧化铝板、玻璃幕墙、涂料

摄影：陈曦工作室、line+