mqpm买手店丨中国浙江丨ForNature Design

“我并没有设计平面、立面、剖面，我设计空间。”——阿道夫·路斯

“I did not design plans, elevations, sections. I designed spaces.” — Adolf Loos

▼项目外观，External view of the project © ACT STUDIO·Lihao

建筑，伴随块面的交互与构建，由外向内，梳理着理性的逻辑语言，明晰场景之间的依存关系。受此指引，舒展自由度更高的内部环境，形成穿透、退让，重塑新的美学秩序。

Architecture, through the interaction and construction of masses and planes, organizes a rational, logical language from the outside in, clarifying the interdependent relationships between scenes. Guided by this principle, a more freely unfolding interior environment is formed, creating penetrations, recessions, and reshaping a new aesthetic order.

▼沿街立面，External view of the project © ACT STUDIO·Lihao

01 自然底色 Natural Undertone

慈溪mqpm买手店集合了全球时尚的设计师品牌，涵盖服装、配饰以及⽣活艺术。设计从品牌基因和城市肌理中汲取底色，回归内在的材质表现，使之与环境相契，达成自然的共识。

The Cixi MQPM boutique gathers globally fashionable designer brands, encompassing apparel, accessories, and art of living. The design draws its foundational tone from the brand’s DNA and the city’s fabric, returning to the intrinsic expression of materials to harmonize with the environment and achieve a natural consensus.

▼室内概览，Overview of the interior © ACT STUDIO·Lihao

这场由内而外的底层洞察，拆解了所谓的消费标签，落地商业与体验的双重属性，为品牌赋能一场更沉浸的情绪价值。

This inside-out foundational insight dismantles so-called consumer labels, realizing the dual attributes of commerce and experience, empowering the brand with a more immersive emotional value.

▼材质的过渡，Material transition © ACT STUDIO·Lihao

外立面承转建筑切面，混凝土水泥板作为表层肌理，建筑与环境互为内嵌、互相生长，营造与城市融合的街道氛围，构建可持续的地标性建筑艺术。▼爆炸图，Explosion diagram © 予野设计

The façade continues the architectural section, with concrete cement panels as the surface texture. The building and its environment are embedded within and grow alongside each other, creating a street atmosphere integrated with the city and establishing sustainable landmark architectural art.

▼空间融入街道氛围，Embedded within street atmosphere © ACT STUDIO·Lihao

墙面柱体和玻璃错落分离，向外通透一片暖意，向内沉潜精神之所，凸显层次的同时增强与路人的视觉互动。

Wall columns and glass are separated in a staggered arrangement, projecting warmth outward while creating an inwardly focused spiritual sanctuary. This highlights layers and enhances visual interaction with passersby.

▼凸显层次的室内空间，Highlights layers of interior space © ACT STUDIO·Lihao

透析内里，以自由的叙事结构，去模糊功能性和体验性之间的界限。低饱和的泥土色赋能场域无声且深刻的属性，材质作为媒介，彼此没有界限、没有切割，沉浸于这场统一的节奏之下，规划更舒适的指引与交互，响应场景运营的商业化思考。

Delving into the interior, a free narrative structure blurs the boundaries between functionality and experience. Low-saturation earth tones endow the space with a silent yet profound character. Materials, as mediums, exist without boundaries or cuts, immersing in this unified rhythm to plan more comfortable guidance and interaction, responding to the commercial considerations of scene operation.

▼入口与城市界面的渗透关系，Permeable boundary between entrance and urban street © ACT STUDIO·Lihao

刻意保持留白，以材质本身去填满空间的底色，互相存在且剥离，逐渐显露品牌最真实的内质，展开长期主义的内在逻辑。

Blank space is intentionally preserved, allowing the materials themselves to fill the foundational tone of the space. They coexist yet remain distinct, gradually revealing the brand’s truest essence and unfolding the intrinsic logic of long-termism.

▼极简挂衣装置与留白场域，Minimal hanging fixture within a calm void © ACT STUDIO·Lihao

▼洞石半墙的拼接细节，Spliced travertine detailing on half-height wall © ACT STUDIO·Lihao

运用建筑思维拆解内部框架，横梁和立柱经过尺度把控，搭建场景的精准平衡。粗粝且柔和的表层之下，窗外的天光穿透玻璃与内部相映，覆一层呼吸感，营造隐于自然的庇护性。

Employing architectural thinking to deconstruct the internal framework, beams and columns are precisely scaled to build an accurate balance for the scenes. Beneath the rough yet soft surfaces, daylight from outside penetrates the glass, reflecting within and lending a sense of breathability, creating a sanctuary hidden within nature.

▼立柱与开放式空间，Textured column and open space © ACT STUDIO·Lihao

02克制美学

Restrained Aesthetics

设计将感性藏匿于理性的承转之下，借以材质和结构的转换，实现对区域的软性分隔。

The design conceals sensibility beneath rational transitions, using shifts in materials and structure to achieve soft zoning of areas.

▼收银台与吧台，Casher & Bar © ACT STUDIO·Lihao

以相同的色系和饱和度规划游走的偶然性，在保障功能分区独立性的同时，完整维系了视觉的通透感与场景的连续性。

The same color palette and saturation plan for the serendipity of movement, ensuring the independence of functional zones while completely maintaining visual transparency and scene continuity.

▼休憩区，Rest Area © ACT STUDIO·Lihao

▼展陈区，Display Area © ACT STUDIO·Lihao

洞石铺陈半墙，切割尺度各异的体块比例，立体、拼接、穿插，构成隐性的区域分界。刨去色彩的后天定义，以自然的木色达成对情绪感知的划分，打造克制且富有张力的精神场。

Travertine clads half-walls, cutting volumes into proportions of varying scales. Three-dimensionality, splicing, and interlocking form implicit zonal boundaries. Stripping away the acquired definitions of color, natural wood tones achieve a division of emotional perception, crafting a restrained yet dynamic spiritual field.

▼洞石材料的拼接，Travertine clads half-walls © ACT STUDIO·Lihao

▼洞石层板构成的结构框架，Structural frame formed by travertine shelves © ACT STUDIO·Lihao

以静态的形体隐喻曲直流动，通过自由的动线指引、细化的分割设计、层叠的尺度比例，构建存在本身更多维的体现，以此忽视边界，带来更丰富的感知体验。

Static forms metaphorically suggest flowing curves and straight lines. Through free circulation guidance, refined segmentation design, and layered scale proportions, a more multi-dimensional expression of existence itself is constructed, thereby negating boundaries and offering a richer sensory experience.

▼弧形展示装置，Curved display unit © ACT STUDIO·Lihao

▼材质细部，Material detials © ACT STUDIO·Lihao

设计的价值，在于超越了物理属性的生命力，既保持着理性秩序，又默许感知的交错。存在于城市和自然之间，内外穿透，延展了空间界面的交互方式及产品表现，达成品牌的内在构建。

The value of design lies in a vitality that transcends physical attributes, maintaining rational order while permitting the interweaving of perceptions. Existing between city and nature, penetrating inward and outward, it extends the modes of interaction at spatial interfaces and the presentation of products, achieving the brand’s intrinsic construction.

▼夜览，Nightviews © ACT STUDIO·Lihao

项目信息

Project Information

项目名称丨mqpm

项目地址丨浙江·慈溪

项目年份丨2025

建筑面积丨600m²

设计公司丨ForNature Design

主创设计丨苏小烟 汪峰凯

项目施工丨久维装饰工程有限公司

灯光设计丨见合灯光

项目撰文丨六七