MAGICHA.ZENBAR – A Quiet Haven in Hoi An

MAGICHA.ZENBAR HỘI AN

A Journey of Savoring Authentic Matcha in a Kaolin Zen Space

In the heart of Hoi An’s ancient town, where moss-covered walls and aged tiled roofs create a unique serenity, MAGICHA.ZENBAR emerges as a deep, meditative note. This is not just a place to enjoy matcha it is a slow, refined, and therapeutic space, where every movement carries meaning.

The soul of MagicHa lies not in luxury, but in the simplicity and spirit of Japanese culture, expressed through Kaolin clay walls a material that evokes the purity, rawness, and authenticity of Mother Earth.

A Space Cleansed of Noise

Passing through the Noren curtain at the entrance, the first feeling is always calm. The sound of footsteps on stone floors, warm golden light softly filtering through wooden lattice windows, and the fresh scent of matcha mingling in the air.

All of this creates an experience so light that time itself seems to pause and sit with you.

MagicHa’s space is designed minimally, emphasizing fullness and emptiness, wide and narrow, in the spirit of Japanese Zen:

+ Raw Kaolin walls, soft with light

+ Natural wooden furniture with warm grains

+ Stream stones and greenery reminiscent of mountain forests

+ Gentle lighting highlighting each cup of matcha, each motion of the tea-making process

Everything “harmonizes to disappear,” yet retains its own personality—true to the wabi-sabi spirit.

Kaolin Eco Clay – The Language of Purity

MAGICHA.ZENBAR uses Kaolin clay as the main material to create surfaces: from walls and partitions to sculptural accents.

Kaolin is a refined white clay, featuring:

+ Natural, light, and soft tones, giving a purifying feeling

+ Smooth yet solid texture, adding depth to light

+ “Breathable” qualities, offering a sense of warmth and intimacy

Thanks to Kaolin, the space evokes a “Zen–calm–clean” feeling without the need for excessive detail.

Matcha as a Ritual

At MagicHa, matcha is not just served it is performed as a ritual. From whisking matcha with a handcrafted chasen to pouring water with full mindfulness, every action embodies awareness.

The matcha served is authentic, with a round umami flavor and a gentle, sweet finish true to Zen spirit.

In the photos you can see:

+ A steaming cup of matcha on a cool Kaolin background

+ A small tea bowl on a Japanese wooden tray

+ A tea artisan preparing matcha in soft light

Private seating corners where guests can practice tea meditation in the heart of Hoi An

MAGICHA.ZENBAR – A Quiet Haven in Hoi An

In a colorful, tourist-filled Hoi An, MagicHa Zenbar is like a door opening into tranquility.

A place to:🍵 Sip matcha slowly🌿 Listen to your own movements🏮 Experience Japanese minimalism blended with the soul of the ancient town

Kaolin layers, warm lighting, and large stones at the entrance all combine to create an experience that is rustic yet refined, modern yet timeless.

MAGICHA.ZENBAR HỘI AN is not just a matcha café.It is a Zen space, a meeting of Japanese culture and Hoi An’s breath, where Kaolin becomes a medium to convey emotion.

A project worthy of being showcased on Behance, with full depth of design, lighting, and material storytelling.

𝐏𝐔𝐊𝐀𝐂𝐎 - 𝐀 𝐅𝐨𝐫𝐞𝐦𝐨𝐬𝐭 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫, 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫, 𝐚𝐧𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐢𝐧 𝐓𝐫𝐞𝐧𝐝𝐬 𝐨𝐟 𝐏𝐚𝐢𝐧𝐭𝐢𝐧𝐠 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲.

Headquarters: 6-8 No. 1 Street, Cityland Park Hills, Ward 10, Go Vap District, Ho Chi Minh City.

Hotline : 0916243452

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