丨韩国首尔丨ATELIER KHJ

Architects:ATELIER KHJ

Area:94m²

Year:2024

Photographs:Sun Kim (ATELIER KHJ)

Category:Retail Interiors

City:Seoul

Country:South Korea

Text description provided by the architects. The 025S Bukchon store is the second showroom of the Korean total scent brand 025S. Its design aims to express the brand's philosophy of 'time' and 'story' through the concept of 'immersion'. This store expands upon the personal narratives of time and memory previously explored by 025S, creating a space where one's story continues to evolve.

The space is divided into three stages. The first stage, "Sensory Transition," begins at the entrance, where visitors experience a shift from visual perception to olfactory perception. After sampling the scents, they enter the second stage, "The Process of Immersion"—a space designed for deeper introspection, where they can fully immerse themselves while listening to specially composed music.

Finally, through the Corridor of Immersion, visitors reach the third stage, "Time for Reflection," which evokes the feeling of being in a private cosmic space, offering a moment of pure sensory focus and contemplation.

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