Asian Footwears独家品牌门店设计丨印度

ASIAN EXCLUSIVE BRAND OUTLET DESIGN

Asian Footwears, a 30-year-old Indian footwear company with an average price point of ₹1,500, decided in 2023 to open its first Exclusive Brand Outlet. This move aligned with the company’s ambition to reinvent itself as an affordable sports and lifestyle brand for the masses. Staying true to its frugal operating style, Asian Footwears planned compact 500–800 sq. ft. stores, including storefront and stockroom, targeting Tier 2 and Tier 3 cities and nearby towns.

The key challenge in designing the stores was creating a standardized system that was quick to execute, cost-effective, and visually impactful. The solution was to develop modular paneling and a clear zoning system, dividing the store into three functional zones:

Master Wall ZoneThe primary feature display showcasing premium men’s footwear—running, walking, sneakers, and lifestyle styles. This zone, where customers spend the most time, included backlit fabric creatives for product information. The wall was finished in black DUCO paint to minimize shelf shadows and reduce lighting costs.

New Arrival ZoneA distinct, eye-catching area placed at the store entrance to highlight the latest designs. Neon LED signage added vibrancy and attention.

Modular Display PanelsA flexible system for all remaining footwear categories. These panels could be expanded or reduced to match the available wall length, ensuring easy scalability across different store sizes.

The store furniture was designed within strict budget constraints. Each outlet included a front podium, a cash counter, and simple seating benches, while mirrors were kept standard and frameless to reduce cost. As the need to increase in-store product display grew, apparel and footwear gondolas were later added to the store guidelines.

STORE FACADE