Adam Smith's Texas Harley-Davidson

Bedford, TX, USA • 2016

Bedford, TX, USA • 2016

An expressive design for a new landmark Harley-Davidson dealership.

When Adam Smith approached Circular to design a new building to house his Bedford, Texas dealership, he challenged us to go big and bold. Adam asked for a building that would become a true destination – unforgettable and unparalleled in its experience for regular customers and visitors alike.

Our initial design work developed three preliminary options for the building massing and layout. Each of the schemes prioritized customer experience within the showroom, as well as maximum visibility for the building itself.

The final design incorporates the best of the earlier studies to create a building which expresses the uniqueness of the Adam Smith Texas Harley-Davidson experience, which remaining true to the spirit and essence of the Harley-Davidson brand.

When Adam Smith approached Circular to design a new building to house his Bedford, Texas dealership, he challenged us to go big and bold. Adam asked for a building that would become a true destination – unforgettable and unparalleled in its experience for regular customers and visitors alike.

Our initial design work developed three preliminary options for the building massing and layout. Each of the schemes prioritized customer experience within the showroom, as well as maximum visibility for the building itself.

The final design incorporates the best of the earlier studies to create a building which expresses the uniqueness of the Adam Smith Texas Harley-Davidson experience, which remaining true to the spirit and essence of the Harley-Davidson brand.

DESIGN TEAM

Jordan Parnass

Sean Karns

John Baker

Antoine Vacheron

Antonio Dellomo

When Adam Smith approached Circular to design a new building to house his Bedford, Texas dealership, he challenged us to go big and bold. Adam asked for a building that would become a true destination – unforgettable and unparalleled in its experience for regular customers and visitors alike.

Our initial design work developed three preliminary options for the building massing and layout. Each of the schemes prioritized customer experience within the showroom, as well as maximum visibility for the building itself.

The final design incorporates the best of the earlier studies to create a building which expresses the uniqueness of the Adam Smith Texas Harley-Davidson experience, which remaining true to the spirit and essence of the Harley-Davidson brand.

An expressive design for a new landmark Harley-Davidson dealership.

When Adam Smith approached Circular to design a new building to house his Bedford, Texas dealership, he challenged us to go big and bold. Adam asked for a building that would become a true destination – unforgettable and unparalleled in its experience for regular customers and visitors alike.

Our initial design work developed three preliminary options for the building massing and layout. Each of the schemes prioritized customer experience within the showroom, as well as maximum visibility for the building itself.

The final design incorporates the best of the earlier studies to create a building which expresses the uniqueness of the Adam Smith Texas Harley-Davidson experience, which remaining true to the spirit and essence of the Harley-Davidson brand.

DESIGN TEAM

Jordan Parnass

Sean Karns

John Baker

Antoine Vacheron

Antonio Dellomo