丨Vie Studio

Twinkle Glory

Branding

Interior Design

The excitement of finding that

perfect gift

mirrors the beauty of stars gradually emerging in the twilight sky.

Twinkle Glory

evokes the

serene magic

of this moment, capturing the fleeting transition from day to night. This reflects the sense of discovery, as customers explore and uncover gifts that glimmer like the

first stars in a fading sky.

Guided by the client’s brief, the concept draws inspiration from the ephemeral beauty of

stars emerging in the twilight sky

, mirroring the excitement of discovering the perfect gift. The client’s vision was to create a

gender-neutral

, immersive retail space that feels both

calming and magical

and to have distinct zoning to feature and complement their different products.

The material palette emphasises

light-coloured timbers and off-whites

, establishing warmth and elegance.

Pastel hues

are applied selectively to key display areas, evoking the fleeting colours of dusk. The spatial planning focuses on fluid movement, allowing customers to explore products as if stargazing within a shifting sky.

Designed with sustainability in mind, the store prioritizes durable, responsibly sourced materials and

energy-efficient lighting

, ensuring longevity and reducing environmental impact. The balance of

natural textures and subtle celestial elements

transforms the

act of gift-giving

into a moment of wonder and discovery.

Twinkle Glory

exemplifies contemporary retail design by seamlessly blending natural materials, subtle celestial themes, and an intuitive shopping experience. The project advances interior design by

challenging conventional retail aesthetics

—moving away from cluttered, overstimulating environments toward a serene, immersive atmosphere.

Sustainability is embedded in the use of long-lasting materials, energy-efficient lighting, and a timeless palette that avoids trend-based obsolescence. The strategic use of mirrors enhances spatial depth without excess material consumption, while the neutral-gendered design ensures inclusivity.

By transforming a retail store into an experiential journey,

Twinkle Glory

elevates the art of gift selection

—demonstrating that interior design can foster

emotional connections, engagement, and discovery

in commercial spaces.

Twinkle Glory

redefines retail by merging natural elements with a celestial theme, crafting an ethereal yet grounded shopping experience. The gradual pastel transitions, inspired by twilight, subtly guide customers through the store, while

mirrors create an illusion of shifting light and infinite depth.

The project challenges conventional retail layouts by prioritising atmospheric immersion over excessive product display, enhancing the sense of discovery. Its neutral-gendered approach, blending warm timber tones with select pastel accents, ensures inclusivity without conforming to traditional retail aesthetics. By integrating spatial storytelling,

Twinkle Glory

elevates shopping into an engaging, sensory-driven experience.