丨俄罗斯莫斯科丨Project architectural bureau

M CITY in Moscow

M CITY in Moscow

Design

2023

Construction

2024

Categories

Retail

Client

PJSC "Magnit"

Team

Yulia Vyalkina, Irina Kozhukharova, Anna Tokareva, Nadezhda Nazaryan

Architects

Anatoly Mosin, Pavel Kryuchkov, Daria Nuzhnaya, Dana Kesaeva

Site

We present M City as an integral part of the ecosystem of a modern city. A place where city dwellers can recharge their batteries, take a breather and get on with their business. An M City store lives to the rhythm of the city.

In creating the concept for the new format of the M City shop, our office worked as a team with a studio of graphic designers led by Yulia Vyalkina and Irina Kozhukharova. All to create a symbiosis of layout solutions, navigation and corporate identity.

Images and inspiration from the city shaped the concept and final form: Energy and vibrancy were reflected in the new verified colour scheme and patterns.

The M City format is incorporated into the third place concept through a café where people can interact freely and creatively.

New ‘M’ City is a modern format store in urban style, where city dwellers can buy essential groceries on their way home, have a snack during the day with fresh cuisine in a pleasant and comfortable atmosphere, or take ready meals to go.

Together with a team of graphic designers led by Yulia Vyalkina and Irina Kozhukharova, our office has developed a visual concept for "M" City, which includes the planning, the interior design and the graphic solutions.

We present "M" City as a new point of attraction on the map, an integral part of the ecosystem of a modern city. The M" City lives in rhythm with the city. It is the link between the work place and the home, it is a link in the concept of a third place.