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BINOCLE
is the office led by Italian architect Lorenzo Bini that deals with the
transformation of existing spaces, from temporary structures to permanent buildings and gardens.
Born in 1971, educated in Milan and Oslo, Lorenzo graduated in 1998 from Politecnico di
Milano and worked in Milan and Rotterdam until 2003 when he started his own practice in
Milano.
Alongside the professional activity, Lorenzo has taught at the Politecnico di Milano, at the
Design Academy Eindhoven and at NABA, Nuova Accademia di Belle Arti in Milan.
In 2021 he became a member of the Council of the Order of Architects, Landscape Planners and
Conservators of the Province of Milan with responsibility for cultural activities.
Download Lorenzo Bini’s CURRICULUM VITAE:
[Italian]
[English]
Binocle
Via Giuseppe Colombo 81/a
20133
Milan, Italy
+39 02 78625376
now@binocle.it
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j.cricket store milano
This project follows the first store opened in Beijing in 2019 and the acquisition of an independent three-storey building located in a historic courtyard in the Milanese Porta Venezia district. Through the choice of the materials and the patterns of floors that vary on each level, the design of fixed furniture such as the employee kitchen, the engineering of the iron clothes hanging racks as well as the choice of the color palette of each room, the renewed spaces become the backdrop that welcomes both the visitors and the colorful and eclectic imagery of designer Jimin Lee’s collection of clothes, books, furniture and objects.
Location:
Milan, Italy
Client:
J.Cricket
Year:
2025
Status:
Completed
Program:
Retail
Photographs:
Lorenzo Bini
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