丨日本爱知丨Jo Nagasaka,Schemata Architects

We designed DESCENTE BLANC’s first shop-in-shop in Nagoya. Taking advantage of the shallow and wide shop space, we suspended rows of vertically moving display systems from the ceiling throughout the floor, filling the entire width from left to right. As a result, the shop staff and customers started using part of the common corridor along the shop front to circulate through the shop space. The presence of people seeping out into the quiet corridor blurs the boundary between the shop and the common space, while creating an inviting shop atmosphere where shoppers feel welcomed to step inside.

Data

Title：DESCENTE BLANC Nagoya

Architect：Jo Nagasaka / Schemata Architects

Project team：Shun Sato

Location：2nd floor, Dai-Nagoya Building, 3-28-12 Meieki, Nakamura-ku, Nagoya-shi, Aichi Prefecture

Usage：Apparel shop

Construction：TANK, Atelier Loöwe

Collaboration：village（signage）

Number of floors：1

Total floor area：80.08㎡

Structure：Steel

Completion：9/2018

Photo：Kenta Hasegawa

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