丨AlgeriaMila

Turri, Bespoke Room

Client:

Turri

Location:

Milan, Rho

Status:

Completed April 2024

Area:

70 Sq M – 753 Sq Ft

The bespoke room has been custom designed to show Turri’s abilities and expertise, offering an immersive experience in the high-quality Italian design world.

Inside the bespoke room, the visitors can discover and touch a wide range of materials through a sample collection, visit an area dedicated to wardrobes, a video area, and a free space of exploration. This environment offers an interactive experience which allows to deeply know Turri’s creations by expressing the aesthetic contemporary trends and the on-going company’s commitment for innovation and quality. The idea is to bring the living concept to a higher level by transforming the art of making into the art of living.

A distinctive environment which underlines the Company’s philosophy.

The bespoke room reminds to a wunderkammer, the cabinet of curiosities designed by considering the square model which allows unlimited combinations and solutions potentially created by Turri thanks to its know-how.

Every drawer, every space underlines a detail, a manufacturing, a finishing, an image. The goal is to widen the customisation concept by suggesting to the user to actively interact with the exhibition. This approach allows the visitors to discover the smallest details and the distinctive features of Turri’s products by highlighting the dedication and the artisanal excellence of the Company.

Collaborators

Project team: Ilaria Peru

Photography: FT foto, Ty-Project