Helen Kaminski's Biophilic Store Design — Russell & George

Helen Kaminski QVB

Sydney Australia

2024

The design for Helen Kaminski is biophilic in nature, sustainable, and draws on the brand's inherent sustainability ethos. We designed everything from the VM fixtures to the joinery units and overall concept, the design is a cohesive, biophilic composition referencing Australian natural landscapes.

The hats themselves, when fully merchandised, resemble a field of flowers, showcasing the product perfectly.

All Helen Kaminski products are meticulously crafted, so this is reflected in the store design. Shelving details, junctions and joinery are all designed with this ethos in mind, with natural and textural surfaces complimenting the product on display.

Photography : Tim Kindler