丨韩国首尔丨hjl studio

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TIEHOLIC BOUTIQUE

LOCATION:

myung-dong, joong-gu, seoul, korea

AREA:

19 sq.m

CHRONOLOGY:

design period: 2010.04 - 06

construction period: 2010.06 - 06

KEY MATERIALS:

epoxy resin over cement, paint over drywall, galvanized metal, acrylic panel

DESCRIPTION:

Located at the northern end of the busy Myung-dong district in downtown Seoul, this boutique serves as a showroom/shop for a necktie designer and his brand of neckties.

Conceived as a sleek white volume inserted into a narrow lot, visibility and clarity was the key concept in its design. Incorporating frameless glass windows and a constrasting black and white interior palette, pedestrians are visually lured to the bright and minimal interior that stands out from the busy street facade.

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BEFORE CONSTRUCTION

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FLOOR PLAN

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CONSTRUCTION PROCESS

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