House of the Purple: Is it Branding? Is it Interior Design?

Nice facade at the entrance.

Main chill-out lounge. Just love the handmade Serge Mouille lamps!

Let's play some chess!

Clock Clock by Humans Since 1982.

The only touch of purple in the house... in my favorite neon sign!

Drinks, anyone?

House of the Purple

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It is meant to be an exclusive club for Hyundai Card’s 20,000 Purple cardholders, the second largest credit card company in South Korea.

It is designed as a home, with a tasteful selection of classic designer pieces in this 300 square meters space, by Amsterdam-based branding expert “…,staat creative agency”.

See this excerpt from FRAME Issue 83, Nov/Dec 2011:

“What is it that money can’t buy? Friends and taste. The club had to be the home of a friend who welcomes you into his world of art, food, wine and music.” said Michiel Steyn, partner of …,staat creative agency.

“When you visit someone, you don’t walk into a place that’s furnished in a single style. It’s always an eclectic collection of stuff that’s been accumulated down through the years. So we became collectors – of furniture, art, books. lamps…” said Pepijn Smit, 3D designer.

That’s Branding, interpreted from an Interior Design point of view.

I simply couldn’t agree more.