MY BASICS – emiliana design studio

MY BASICS, Women’ Secret

Project to redesign the entire My Basics collection, involving the design of new packaging and point-of-sale cabinets. The result noticeably improved the purchasing experience, made it easier to identify the product range, facilitated brand communication and optimised the display/storage space.

2005 / Produced by Women’ Secret / Graphics by Clase BCN / Design and branding by Ana Mir + Emili Padrós