丨美国哥伦布丨Jordan Parnass等团队成员

Motohio BMW Motorcycles

Columbus, OH, USA • 2021

Motohio BMW Motorcycles

Columbus, OH, USA • 2021

A new showroom design upgrades the retail experience at an existing BMW dealership by seamlessly merging lifestyle and product showcase.

Our main goals in this project were to implement local flavor and provide a structure for community building. So we created a design that explores the fusion of city convenience with rustic comfort.

The urban look downstairs blends smoothly with the cabin-in-the-woods feel upstairs through the concrete cladding applied on both floors.

The Lifestyle Lounge was located at the center of the mezzanine’s symmetrical layout to draw customers’ attention upstairs. Its proximity to the customization and merchandising areas allows it to serve as audience seating for dealer demonstrations, product launches, and other events.

Our main goals in this project were to implement local flavor and provide a structure for community building. So we created a design that explores the fusion of city convenience with rustic comfort.

The urban look downstairs blends smoothly with the cabin-in-the-woods feel upstairs through the concrete cladding applied on both floors.

The Lifestyle Lounge was located at the center of the mezzanine’s symmetrical layout to draw customers’ attention upstairs. Its proximity to the customization and merchandising areas allows it to serve as audience seating for dealer demonstrations, product launches, and other events.

DESIGN TEAM

Jordan Parnass

Marijke Huelsmann

Sofia Melo

Carlos Gomez De Aguero

CONSULTANTS

Fresh Design International

SP360 Store Planning

Our main goals in this project were to implement local flavor and provide a structure for community building. So we created a design that explores the fusion of city convenience with rustic comfort.

The urban look downstairs blends smoothly with the cabin-in-the-woods feel upstairs through the concrete cladding applied on both floors.

The Lifestyle Lounge was located at the center of the mezzanine’s symmetrical layout to draw customers’ attention upstairs. Its proximity to the customization and merchandising areas allows it to serve as audience seating for dealer demonstrations, product launches, and other events.

DESIGN TEAM

Jordan Parnass

Marijke Huelsmann

Sofia Melo

Carlos Gomez De Aguero

CONSULTANTS

Fresh Design International

SP360 Store Planning

3D-visualization of the staircase that leads to the Heritage Showroom

3D-visualization of the Lifestyle Lounge

3D-visualization of the Heritage Showroom

3D-visualization of the customization area

View of the merchandising area

View of the Heritage Showroom

View of the customization area

View of the Lifestyle Lounge