丨越南

Le Rustique Vietnam

When the Sustainability of PUKACO Concrete Paint Becomes a Spatial Language

Address: 10 Nguyen Phong Sac, Cam Le District, Da Nang, Vietnam

Client / Investor: Le Rustique Vietnam Co., Ltd.

Design Principal: Architect Hoang Viet

Construction by: GREENCONCEPT

Material: PUKACO Concrete Paint

From the very first glance, Le Rustique chooses not to impress with oversized signage or striking colors. Instead, the entire architectural volume is wrapped in a warm, terracotta-toned concrete paint, evoking a sense of rawness, solidity, and closeness to nature.

The PUKACO concrete paint surface reveals subtle tonal variations, a soft texture that catches sunlight gently like living skin. The longer one looks, the more depth emerges. It is a quiet beauty, never loud, yet enough to make passersby slow down.

For Le Rustique Vietnam, sustainability is not a trend, but a foundational principle in how experiences are created. PUKACO concrete paint is therefore selected as a strategic material for this journey.

The challenge for the Le Rustique space was not merely to be beautiful, but to: + Support healing experiences + Maintain long-term relaxation + Operate sustainably over time + Avoid visual, olfactory, and emotional overload

To achieve this, Le Rustique chose PUKACO as the concrete paint material partner for the entire spatial foundation.

1. Sustainability in the Approach – When Space Invites Slowness

From the outside, Le Rustique is understated. Rounded architectural forms, warm earth-toned surfaces, and large glass openings dissolve the boundary between interior and exterior.

Passersby are not pulled in they are gently invited.

This is emotional sustainability: + no pressure + no tension + no unnecessary mental energy consumption

2. Sustainability in Light Reducing Consumption, Enhancing Perception

During the day, natural light flows through the glass façade, softly reflecting on neutral surfaces. The space remains clear and warm without the need for strong artificial lighting.

At night, warm ambient lights are suspended low, indirect and glare-free. Lighting here is not meant to “display,” but to guide emotion.

Sustainability, in this sense, goes beyond energy saving:

+ reduced eye strain

+ respect for circadian rhythms

+ prolonged relaxation

3. Sustainability in How the Body Sits, Stands, and Touches

Low curved seating, wide benches, small tables, and generous spacing ensure the space does not encourage rushed consumption nor impose a sense of departure.

Visitors are able to:

+ sit for long periods without fatigue

+ rest their hands on cool, softly textured surfaces

+ feel grounded, stable, and at ease

This is bodily sustainability an aspect rarely prioritized in commercial spaces.

4. Sustainability in Scent – Subtle, Non-Addictive, Non-Intrusive

Le Rustique’s experience is built around aromatherapy, yet scent here is never overpowering, clinging, or imposed.

Fragrance diffuses slowly and evenly, with moments of pause. Space, light, and materials all step back to allow scent to lead.

Olfactory sustainability means: + no sensory fatigue + no dependency + no emotional desensitization

5. PUKACO Concrete Paint – The Quiet Foundation of a Sustainable Ecosystem

Within this holistic approach, PUKACO concrete paint plays a silent but essential role: + no visual competition + no odor emission + no complex maintenance requirements

It allows the space to remain stable over time, enabling Le Rustique to focus on what truly matters: people and their experiences.

6. Sustainability in Operation – A Space That Lives with Time

Le Rustique does not require seasonal décor changes or constant renewal to stay attractive.The space is designed to: + be used for the long term + age gracefully + require minimal intervention

Here, sustainability means embracing time rather than resisting it.

Le Rustique Vietnam does not approach sustainability as a technical concept, but as a way of living: + sustainability in breath + sustainability in light + sustainability in emotion + sustainability in how people choose to stay within a space

When people stay longer, consume more slowly, and feel more deeply—that is sustainability.

?????? - ? ???????? ????????????, ????????, ??? ???????? & ??????????? ????????? ?? ?????? ?? ???????? ????????? ??????????.

Headquarters: 6-8 No. 1 Street, Cityland Park Hills, Ward 10, Go Vap District, Ho Chi Minh City.

Hotline : 0916243452

PUKACO Group - TOP OF LUXURY MIND!

Quality as the Foundation | Luxury at Heart | Trends as Value