THE ACT品牌展位丨Project建筑事务所

THE ACT brand stand

THE ACT brand stand

Design

2024

Construction

2024

Square

81.3 m2

Categories

Exhibition architecturee

Client

The Act

Address

InterCHARM 2024 exhibition

Team

Anatoly Mosin, Pavel Kryuchkov, Yulia Mineeva, Yulia Lee

The exhibition stand for

The Act

is a physical manifestation of the brand's philosophy, presenting self-care as an essential and natural ritual. Core values like naturalness, lightness, and nourishment are seamlessly reflected in the stand’s architectural design, which embodies the essence of harmony with nature.

Inspired by a drop of water—a universal symbol of life and skincare—the stand’s smooth, flowing lines evoke a sense of effortlessness, while its soft, minimalistic color palette reinforces a refined approach to self-care. The central cylindrical structure serves as a striking focal point, drawing visitors in with its open, inviting design that’s accessible from all angles. Surrounding the main structure, sleek, understated displays provide an elegant backdrop to showcase The Act’s products. Delicate aluminum screens subtly define the meeting areas, balancing openness with just the right level of privacy amidst the dynamic energy of the event.