ONEUP深圳罗湖万象城店丨中国广东深圳丨白菜出品

   ONEUP  ——动力乐园

ONEUP 是一个以 Living Wellness 为核心的服装品牌，致力于将运动融入日常生活。品牌关注身体与生活状态的平衡，希望通过设计探索一种更自然、更可持续的 wellness 方式，让运动不再局限于功能或场景，而成为一种持续发生的生活状态。ONEUP is a fashion brand rooted in Living Wellness, aiming to integrate movement into everyday life. It focuses on balance between body and lifestyle, exploring a natural and sustainable approach to wellness—where movement becomes a continuous way of living rather than a specific function or moment.

     「运动游乐场」     

项目位于深圳罗湖万象城，场地拥有整面的落地窗与开阔的空间尺度。我们希望充分利用这一开放的展示界面，将品牌的能量感最大化释放。同时，借助场地本身的通透性，打造一个属于 ONEUP 的运动游乐场。Located in Shenzhen Luohu MixC, the site features full-height glazing and an open spatial scale. We sought to activate this transparent façade to amplify the brand’s energy, shaping an undefined place—an athletic playground belonging to ONEUP.

ONEUP 源自「自在向上」的身体本能。在本次设计中，我们尝试将运动的功能性、潮流的表达欲，以及数字时代的玩趣精神融合在一起，转译为一种可被感知的空间语言，传达出积极、健康、向上的生活态度。ONEUP is driven by an instinct to move freely upward. In this project, we merged athletic function, fashion expression, and a playful digital spirit into a spatial language that conveys an active, healthy, and optimistic lifestyle.

    「动力乐园」   

我们将店铺的空间轴线定义为「动力乐园」。这里并非传统意义上的零售空间，而是一个“可穿戴的乐园场景”。带着玩心去面对生活，本身就是一种最具力量的状态。在这个空间中，顾客可以触摸、感受，并沉浸于 ONEUP 所传递的“玩趣之力”。We defined the spatial axis as a “Playground of Energy.” Rather than a conventional retail store, it is a wearable playground—where approaching life with playfulness becomes a source of strength. Here, visitors can touch, feel, and immerse themselves in ONEUP’s playful energy.

在设计过程中，我们对运动的意符进行了抽象处理，以更加亲和、轻松的方式植入空间之中。竞技与训练被转译为看得见、摸得到的空间符号，让运动精神不再紧绷，而是以更具包容性的姿态融入日常。Athletic elements were abstracted and embedded in a lighter, more approachable way. Training and competition are translated into tangible spatial cues, allowing the spirit of movement to enter daily life with ease and openness.

空间整体定位于“温度感”与“趣味性”。我们大量运用了温暖的木质材料，通过错落、叠级与拼接的方式营造动感，将多种富有活力的元素组合进空间，使其在秩序中保持流动，在理性中保有玩心。The space is defined by warmth and playfulness. Warm wood materials, layered compositions, and rhythmic assemblies create movement, allowing vitality to flow within a structured yet playful environment.

我们希望将购物体验转化为一个可探索、充满惊喜的“游戏化”过程。在这里，空间不只是交易发生的背景，而是一场关于身体、风格与趣味的冒险旅程。We aim to turn shopping into an exploratory, game-like experience. The space becomes more than a backdrop for retail—it is an adventure of movement, style, and joy.

项目平面图

项目位置：深圳罗湖万象城

委托方：ONEUP

设计公司：白菜设计

项目面积：216 sqm

施工单位：广州有意思文化有限公司

空间摄影：图派视觉