印度建筑系列丨Soumya Jaiswal

The Indian Architecture Series is a curated Instagram content system designed to explore traditional Indian architectural elements through a modern editorial lens.

Created for Advance Group of Architects, the project focuses on educating audiences while maintaining a premium, visually consistent brand presence across social media.

A modular carousel system designed for scalable architectural storytelling on Instagram.

Each post explores a specific architectural theme, maintaining a consistent visual language while allowing content flexibility across topics.

The design system was built to balance heritage and modernity — ensuring clarity, consistency, and scalability across all carousel formats.

Each carousel follows a clear content rhythm — starting with a strong visual hook, followed by structured educational slides, and concluding with swipe cues that encourage exploration.

All layouts were designed and tested with real Instagram viewing behavior in mind — ensuring legibility, engagement, and visual impact on mobile devices.

Designed & Visualised by Soumya JaiswalVisual Designer | Architecture & Editorial Focus

Instagram: @jaymuosBehance: behance.net/jaymuos