耐克地下空间·RUF项目丨哥伦比亚丨RUFproject（Sean Pearson等）

The Nike Underground

Vancouver, British Columbia / 2015

The Nike Underground, a unique pop-up experience in downtown Vancouver during the Women's World Cup featuring the latest soccer innovations from Nike and the opportunity to take part in a fast-paced, small-sided tournament. The Innovation Studio features a compelling display of the technology available to 11 Nike-sponsored women’s teams currently competing in Canada — Australia, Brazil, China, England, France, the Netherlands, New Zealand, Nigeria, Norway, South Korea, and the United States.

Customize Your Own

An apparel customization area gave the opportunity to personalize T-shirts, sports bras and federation jerseys.

Find Your Fit

The Boot Room enables trial of the latest Nike boots.

Media

Credits

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Design:

RUFproject

Sean Pearson, Nicolas D Robitaille,

Andrea Patry

Client:

Nike Brand Design North America

Production:

Atomic

Lighting Design:

Eidectic Production