Principle Centered Design

Dallas, Texas

The Star: Home of the Dallas Cowboys

The Star is a 91-acre premier sports and entertainment district in Frisco, Texas that is also home to the world famous Dallas Cowboys.

Markets

Sports & Entertainment

Services

Wayfinding Design

Placemaking

Digital Integration

Environmental Graphic Design

Donor Recognition

Master Sign Programs

Client

Bluestar Land, L.P.

Dallas Cowboys

The Star features a hotel, shopping and entertainment venues, offices, a sports medicine center, two outdoor practice fields, and a 12,000-seat indoor stadium. We were part of the team selected to create an experience that celebrated and honored both the players and fans of the Dallas Cowboys franchise. Building on the iconic blue star logo, we designed a memorable exterior wayfinding and signage design. The sign family included large scale pylons and video board digital integration, enhancing an exciting environment worthy of “America’s Football Team.”

Collaborators:

O'Brien Architects, Gensler