惠特尼美国艺术博物馆沉浸式商店

Whitney

In 2024, we were asked to create a new, immersive shop for the Whitney Museum of American Art. We brought to life a bold-yet-inviting space that signals a transformation for the museum. The shop-in-shop plays the role of the first touch point into the museum - not only a place to engage with products, but a space for gathering and reflection. Open sight lines, open circulation, and a sense of discovery and exploration are core to the experience. A collective family of fixtures that express a unique yet unified design language serve the mission and ethos of Whitney.

Photography by Claire Esparros