威米咖啡烘焙工坊

The Role and Challenges of WIMI Coffee Roasters in the New Era

When materials, architecture, and PUKACO’s mindset come together to create a sustainable experience

In an era where coffee spaces have become an integral part of modern lifestyles, design is no longer about surface aesthetics alone. WIMI Coffee Roasters stands as a clear example of how architecture, materials, and design philosophy work together to create a meaningful, layered experience where PUKACO participates as part of the spatial language, not merely as a material supplier.

1. Architecture – The structural framework shaping human behavior

WIMI is designed with open layouts, high ceilings, exposed structures, and a clear spatial organization. Rather than encouraging the typical “walk in – take photos – leave” behavior, the architecture invites people to stay longer, move more slowly, and observe more deeply.

This architectural structure places high demands on finishing materials:

+ They must not create visual noise

+ They must remain durable over time

+ They must provide emotional depth so that large-scale spaces do not feel cold or impersonal

Architecture sets the framework, but materials ultimately determine how people feel when they inhabit the space.

2. Materials – The emotional language of space

At WIMI, finishing materials are not merely surface treatments; they become an emotional language.

BETON CLASSIC – The foundation of balance

BETON CLASSIC is used as the primary visual base. With its muted concrete tones and natural, subtle textures, this material:

+ Preserves a modern industrial spirit

+ Softens large architectural volumes

+ Creates a sense of stability and comfort for spaces meant to be experienced over long periods

BETON CLASSIC does not seek attention—it quietly “sets the rhythm” for the entire space.

VENICE BETON – Rhythm and character

On this calm foundation, VENICE BETON is applied selectively as a controlled accent. Its rich tonal variations and dynamic surface movement:

+ Break the monotony of large surfaces

+ Introduce visual rhythm across different zones

+ Guide the eye without overpowering the architecture

The combination of BETON CLASSIC and VENICE BETON results in a space that feels both raw and vibrant true to WIMI’s design philosophy.

3. PUKACO – Bridging design intent and real-world execution

In the WIMI Coffee Roasters project, PUKACO acts as a material consulting partner, bridging the gap between design intent and on-site execution.

Rather than simply supplying products, PUKACO contributes by:

+ Guiding material selection in harmony with architectural concepts

+ Balancing aesthetics, cost, and long-term operational efficiency

+ Ensuring materials are applied in the right places, in the right proportions, and with the right emotional impact

This approach reduces reliance on trend-driven décor changes, helping the space maintain a consistent brand identity while optimizing long-term costs.

4. Challenges in the new era – and material-driven solutions

WIMI faces challenges common to today’s F&B industry: speed, short-lived trends, and operational pressure. Its response is not constant reinvention, but a commitment to spatial sustainability.

When effect coatings are thoughtfully consulted and correctly applied, they:

+ Preserve long-term aesthetic value

+ Reduce the need for frequent décor updates

+ Establish a strong identity independent of trends

This is where architecture, materials, and brand strategy converge—reflecting a shared mindset between WIMI and PUKACO: creating spaces meant to be lived in, not just looked at.

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