科斯塔准则 · 新生代前沿丨英国

Costa Guidelines

Costa Coffee

LOCATION

UK Wide roll out

SECTOR

Leisure

DISCIPLINES

Interiors

SERVICES

Guidelines

OVERVIEW

For a brand with over 2,500 stores in the UK, individuality was key. Therefore the solution involved the development of a kit of parts that allowed each site to create uniqueness through materiality, furniture choice and hand-crafted bespoke artworks.

After successful trials, the scheme has been developed into a series of Global Guidelines, maintaining brand consistency across all markets.

Each chapter is self contained, setting the overall strategic importance of what is required, showing specific details and also includes a ‘check list’ for design teams to self-assess prior to issuing to Costa for concept approval. This reduced design iterations and improved drawing turn-around time.

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