滨海湾金沙酒店——圣诞狂欢启幕丨新加坡丨Iris Worldwide Singapore

Project

Xmas Comes Alive

Client

Marina Bay Sands

PROJECT

Xmas Comes Alive

CLIENT

Marina Bay Sands

PROJECT

Xmas Comes Alive

CLIENT

Marina Bay Sands

Agency

Iris Worldwide Singapore

3D Support

Pictoglaze

Sound Design

Neon Sound

AGENCY

Iris Worldwide Singapore

3D SUPPORT

Pictoglaze

SOUND DESIGN

Neon Sound

CATEGORY

Art Direction, Commercial, Typography, Motion Graphics, Key Visual

AGENCY

Iris Worldwide Singapore

3D SUPPORT

Pictoglaze

SOUND DESIGN

Neon Sound

CATEGORY

Art Direction, Commercial, Typography, Motion Graphics, Key Visual

The definition of luxury is reaching a tipping point, leaving discerning luxury lovers searching for more meaningful experiences to indulge and distinguish themselves. Singapore’s most iconic attraction - Marina Bay Sands - wants to be known as more than just it's Infinity Pool. IRIS Worldwide Singapore created ‘Come Alive’, a new brand platform demonstrating that from the moment you step in, Marina Bay Sands feels alive with possibility. From Michelin-starred Celebrity Chef restaurants to Broadway-calibre theatre shows, it shows that Marina Bay Sands stands apart in Singapore as a capital of contemporary culture.

We worked closely with IRIS Worldwide Singapore to produce Christmas theme key visuals for Marina Bay Sands 'COME ALIVE' using 3D rendered objects in a charming style. When recipients truly mean what they say, their words have life in them. This allows us to create an artistic expression of the platitudes using beautiful typography in the 3D environment.