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IBM FORUM LONDON - INTERIORDESIGN AND INTERACTIVE SHOWCASE FOR IBM UK AT LONDON´S SOUTHBANK

IBM FORUM LONDON

DE: Innenarchitektur, interaktive Ausstellungsgestaltung des neuen IBM Forum in London

in Zusammenarbeit mit George P. Johnson (UK) und HOK Architects (UK)

EN: Interiordesign / Exhibition-Showcasedesign, IBM Forum

at London´s Southbank, in collaboration with George P. Johnson (UK) and HOK Architects (UK)

Design / Team:

COASToffice architecture

George P. Johnson UK

HOK London

Client: IBM, UK

Location: London, UK

Status: Completed

Providing business and conferencing facilities for clients and partners, the IBM Forum London, comprises of a conference suite with nine spacious and flexible meeting rooms located around the building perimeter with stunning river views. Within the Forum, the Innovation Centre, a showcase area featuring a changing exhibition and audio visual displays, is arranged around a central courtyard. The combined facilities total 1,740 sq metres, providing IBM with 75% more space than the previous layout.

Visitors arriving at the centre, move through a number of zoned displays depicting IBM's past and present before arriving at the centre, IBM's future. Circular lines, used throughout the centre, differentiate zones and spaces and mirror the IBM "Smarter Planet" initiative logo. Within each zone, touch-interactive demonstration units, static graphic and animated multi-media walls, showing case studies of IBM solutions and technology, stimulate conversation about the work.