北京 Nike 办公室品牌装置设计

A tribute to Nike's "Airforce 1" sneaker

"Lamella Wall" in the reception area

“If you have a body you are an athlete” - Bill Bowerman, Nike co-founder

A trbute to the Nike Cortez shoe

An Installation inspired by the Nike Flyknit technology and Beijing's Bird's Nest

Drawing on the heritage and foundational stories of the legendary sports brand we created a collection of brand installations for the new Nike office in Beijing. The pieces were designed under the concept ‘Changing Perspectives’.

The project involved translating core Nike stories, materials and techniques into new scales and contexts. Focus was placed on materiality and finding interpretative ways to represent the universe of Nike innovation. The challenge was to create pieces that not only tell stories, but also have an impact on the audience and working environment.

The nature of the art pieces varies from framed photo prints and interpretations of the iconic Nike logo to a ten meter long lamella wall creating a magical illusionary effect.

Year 2015

Work started in 2014

Work finished in 2015

Status Completed works

Type Offices/studios / Interior Design / Product design