公园边市场丨美国加利福尼亚丨RSM Design

Anaheim, California

Parkside Market

In the heart of Downtown Disney, a new foodie destination was taking shape—one that needed an identity as bold and inviting as the experiences within. Collaborating closely with Levy Restaurants, Disney, and Architects Orange, RSM Design set out to craft a vision that balanced nostalgia, playfulness, and a retro modern flair while remaining true to Disney’s iconic and beloved style. Tasked with developing the brand identity for Parkside Market and its trendy cocktail bar, Vista, the team drew inspiration from mid-century modern and Googie-style architecture, infusing bold geometric forms, vibrant colors, and clean lines into every detail.

Design Awards

2025, 62nd Annual GDUSA Inhouse Design Awards, Signs + Environmental Graphics

Client

Levy Restaurants

WAYFINDING WITH WONDER

The signage became more than just wayfinding; it became an extension of the space itself, seamlessly guiding guests through

a dynamic and playful environment. From the eye-catching identity sign to expressive tenant blade signage, each element

was designed to spark joy and curiosity, making the market feel both fresh and timeless.

BRINGING THE MAGIC TO THE MARKETPLACE

By carefully weaving Disney’s signature sense of wonder with the client’s vision, RSM Design helped transform Parkside Market into more than just a place to dine—it became a destination where design, storytelling, and culinary delight came together in perfect harmony.

Collaborators:

AO Architects, ADS, Downtown Disney