Purée杭州滨江店丨中国杭州丨白菜设计,合作设计About11

   Purée杭州滨江店  ——社区的尺度

Purée是一家以甜品、蛋糕与咖啡为核心的烘焙品牌。品牌希望通过新的空间，建立一种稳定而日常的社区关系。本项目中，设计尝试将店铺理解为社区系统中的一个节点，在满足经营功能的同时，回应周边居住语境，形成一种具有街区属性的开放空间。Purée is a bakery brand focused on desserts, cakes, and coffee. Through this project, the brand aims to build a stable, everyday relationship with the local community. The shop is conceived as a neighborhood node—responding to its residential context while meeting operational needs, and forming an open, street-oriented space.

项目位于居民区临街门市，门前拥有相对充裕的外部空地，室内具备较高的空间举架。基于这一条件，设计并未将空间封闭为典型的室内商业盒子，而是通过弱化室内外边界，将外部空地纳入整体空间感知之中，使场所更接近一种“城市广场”的尺度与状态，成为街道与社区之间的过渡空间。The site sits at a street-facing storefront within a residential area, with an open forecourt and a high interior ceiling. Instead of enclosing the space as a typical commercial interior, the design softens the boundary between inside and outside, integrating the exterior area into the spatial experience and shaping a plaza-like condition between street and community.

空间以装置化的方式进行组织，整体由两个主要的空间策略构成。首先我们将吧台组置于空间中心，形成明确的向心结构。围绕吧台展开的环形使用关系，营造出一种开放而非等级化的公共氛围。The space is organized in an installation-like manner, structured around two main strategies. First, the bar counter is placed at the center, establishing a clear centripetal layout. Use unfolds around it in a circular pattern, creating an open and non-hierarchical public atmosphere.

第二个重要笔触来自于经营区与功能区的划分。我们通过一面半透明的界面，将空间进行柔性分隔。一层可以隐约看到后厨操作、裱花间以及供客人使用的洗手区域；二层则作为储藏空间，通过半透明墙体呈现出模糊但真实的存在。我们希望空间保持一种适度的距离感，同时又具备坦诚的态度，拉近品牌与客人之间的心理距离。The second strategy addresses the division between operational and functional zones. A semi-transparent partition softly separates the space. On the ground floor, the kitchen, pastry area, and wash basin remain partially visible; the upper floor serves as storage, perceived through the translucent surface. This balance of distance and openness helps narrow the psychological gap between brand and visitor.

在材料选择上，我们倾向于具有亲近感与日常属性的组合：木质、有釉感的瓷砖、自然的绿植，与空间原有的基底条件共同构成整体氛围。搭配略带随意感的家具陈设，让空间呈现出一种不刻意的经营状态，更接近社区生活本身。Material choices emphasize familiarity and everyday use: wood, glazed tiles, and greenery, combined with the existing base condition. Informal furniture further softens the space, allowing it to feel closer to daily life than a styled retail interior.

项目平面图

项目位置：杭州

设计公司：白菜设计

合作设计：About11

项目面积：105sqm

空间摄影：张一凡