美居酒店 2·0丨中国杭州丨朱周设计

✦ 迷人的随意·法式魅力进行到底

Charming Casual — The Spirit of Mercure

美居酒店（Mercure）源自法国雅高集团，灵感来自掌管旅行与幸运的罗马神祇Mercury。自1973年诞生以来，美居始终以法式生活艺术为内核，在世界各地为旅人构建关于优雅、松弛与日常诗意的空间体验。

Mercure originates from France, inspired by Mercury, the Roman god of travel and good fortune. Since 1973, the brand has carried the essence of French art de vivre, creating spaces where elegance, ease, and everyday poetry quietly coexist.

在美居2.0中，法式不再作为风格被直接呈现，而是被转译为一种更贴近日常的空间状态——设计回到生活本身，成为可以被自然感知的一部分。

In Mercure 2.0, Frenchness is no longer presented as a style to be displayed,but translated into a more lived-in spatial condition—where design returns to life itself and becomes something naturally felt.

✦迷人的随意，是一种被精心拿捏的松弛

Charming Casual as a Carefully Calibrated Ease

这里的“随意”，并非漫不经心，而是一种克制之后的从容、秩序之中的放松。空间以气息取胜，而非张扬的表达。柔和的光线在亚麻与木作的肌理间流动，色彩被刻意压低，材质回归真实触感，时间仿佛被调校至最适合生活的节奏。

“Casual” here is never careless. It is a state of composure shaped by restraint, a sense of ease held within order. The space speaks through atmosphere rather than statement. Soft light moves across linen and wood textures; colours are deliberately subdued, and materials return to their authentic tactility. Time seems calibrated to a rhythm that feels right for living.

装饰性的表达被有意识地削减，自然材质、温润触感与柔和色阶共同构成一种不喧哗的法式原生感，让空间在质感与纯粹之间，保持恰到好处的平衡。

Decorative gestures are intentionally reduced. Natural materials, warm textures, and gentle tonal layers create a quiet sense of French authenticity, allowing the space to rest between richness and purity in a balance that feels precise and effortless.

✦被感知的空间 A Space to Be Felt

走进美居，更像是走入一段被时间温柔打磨过的日常场景。光影、香气、艺术与声音不被刻意强调，而是在空间中自然叠合、彼此协作。细节不急于被发现，却持续发挥作用，在无形中建立温度与安定感。

Entering Mercure feels like stepping into an everyday scene, gently shaped by time. Light, fragrance, art, and sound are not presented as individual features, but merge naturally within the space. Details never seek attention, yet work quietly in the background, gradually building a sense of warmth and calm.

所谓“独家专享”，并非高调的精致呈现，而是一种内敛而持久的感受力——让人逐渐放松，也逐渐安定下来。

What is described as an “exclusive experience” is not an overt display of refinement, but a restrained and enduring sensibility— one that allows guests to slow down, let go, and settle in with ease.

✦从停留到共鸣 From Stay to Resonance

在美居，住宿不再只是功能性的停留，而是一种通过空间被唤起的感知体验。人与空间产生共鸣，与城市的节奏逐渐同频，也重新回到自身的呼吸与步调。

At Mercure, accommodation is no longer merely functional. It becomes a sensory experience awakened through space. Guests resonate with their surroundings, gradually align with the rhythm of the city, and reconnect with their own pace of breathing and being.

在晨光、气味与光影的变化之中，一种属于法式生活的浪漫与安然悄然发生——这不是被定义的生活方式，而是一种可以被自然代入的生活状态。

Through shifting daylight, subtle scents, and changing shadows, a distinctly French sense of romance and calm quietly emerges— not as a prescribed lifestyle, but as a way of living that can be naturally embraced.

✦回应美居的舒适理解 Interpreting Mercure’s Sense of Comfort

对美居品牌精神的理解，最终被转化为「迷人的随意」这一设计回应。在这一语境中，舒适并不来自配置的堆叠，而是源于日常体验中那些被精准照顾的细节；不在于形式是否复杂，而在于是否恰到好处；不在于被仰望，而在于是否能够被自然接纳。

An understanding of Mercure’s brand spiritultimately gives rise to Charming Casual as a spatial response.Here, comfort is not achieved through the accumulation of amenities,but through everyday moments that are carefully considered;not through complexity of form,but through a sense of "just enough";not through being admired from a distance,but through being naturally accepted.

由此，「迷人的随意」成为一种温柔却笃定的空间力量——通过尺度、秩序与感知的精确拿捏，让人卸下防备，回到自己的节奏；也让旅行不止于抵达，而成为一段关于时间、光影与心境的生活体验。

In this way, Charming Casual becomes a gentle yet assured spatial force—one that releases tension, restores personal rhythm,and allows travel to move beyond arrival,becoming an experience shaped by time, light, and state of mind.

Client │华住集团H World Group

Address │浙江省杭州市西湖区玉古路136号

No. 136 Yugu Road, Xihu District, Hangzhou City, Zhejiang Province

Design Team │

创意总监｜周光明

概念设计｜何文婷

品牌定位｜朱周设计

室内设计｜洪宸玮、胡悦、何方、高明锐

照明设计｜朱彤云、盛浩然

软装设计｜孙迪、邓梦嘉

酒店运营道具设计及顾问｜朱周设计

Creative Director｜Kuang Ming(Ray) Chou

Concept Design｜Ting Ho

Brand Positioning｜Vermilion Zhou

Interior Design｜Garvin Hung,Yue Hu, Paige He, Mingrui Gao

Lighting Design｜Vera Chu,Haoran Sheng

FF&EDesign｜Sundi, Mengjia Deng

Hotel Operations Goods Design & Consultant｜Vermilion Zhou