博雅集团北京新办公室设计丨中国北京丨DB&B缔创建筑设计

设计与建造 | Design & Build595 平方米 | 6400 square feet

博雅集团是领先的全球战略传播机构，由BCW（博雅公关）与Hill&Knowlton（伟达公关）合并成立。作为中国市场的重要参与者，博雅集团希望打造一个能够体现其面向未来的发展愿景、协作文化以及鲜明品牌形象的办公空间。

Burson is a leading global strategic communications agency, formed through the merger of BCW and Hill & Knowlton. As a key player in the China region, Burson sought a workplace that embodies its future-focused vision, collaborative culture and bold brand identity.

新办公室以高效支持声誉管理与传播工作为核心进行构想，将博雅集团清晰而有力的品牌DNA转译为空间语言。整体设计以单色为基调，并点缀其标志性的黄色与红色元素，在克制中传递专注与力量。

Conceived as a high-performing environment for reputation builders, the new office translates Burson’s bold brand DNA into spatial form. A monochrome base palette is punctuated by Burson’s signature yellow and red accents, infusing the environment with energy and focus.

面向未来的办公场所A Forward-Thinking Workspace

前台接待区以几何作为墙面语言，标志性的亮黄色块占据视觉焦点，进入空间的第一刻就能带来清晰而积极的感受。背发光品牌标识与极简设计相结合，在专业稳重中传递出进取的姿态。

Framed by geometric wall treatment, the reception area features a vibrant yellow zone that energises and welcomes. A backlit logo and minimalist design create a professional yet forward-moving first impression.

一个线条利落、气质明晰的迎宾空间，博雅集团大胆且当代的品牌个性在此自然呈现。A clean-lined welcome space where Burson’s bold identity meets modern brand expression.

自然流露的交谈空间Where Conversation Flow

作为办公空间的社交核心区域，咖啡厅式的共享休闲区以舒适与设计感将人们聚集在一起。木质元素、模块化座椅以及定制的字母“B”的标识柱，共同构成一个灵活多用的空间，既适合轻松会谈，也可承载内部交流或客户接待，在亲和与专业之间取得平衡。

Acting as the social core, the café-style lounge brings people together through comfort and design. Timber accents, modular seating, and a custom “B” logo column create a versatile zone for casual meetings, internal gatherings or client hosting, bridging warmth and professionalism.

位于空间中心的休闲区，通过精心打磨的细节与标志性的品牌表达，鼓励更自然、更开放的互动在此发生。The central lounge invites informal interaction with crafted details and a statement brand moment.

一座造型感十足的木制秋千成为社交区域的视觉锚点，在秩序之中引入恰到好处的休闲与趣味。A sculptural wooden swing anchors the social hub with a playful yet refined touch.

灵感涌现Ideas in Motion

位于工作与互动交汇处的协作区域，专为快速讨论、头脑风暴与非正式的一对一交流而设计。可书写的黄色墙面让想法得以被即时记录和推进，搭配柔软座椅与温润木质细节，营造出轻松而不失效率的研讨氛围。

Positioned at the intersection of work and interaction, this collaboration zone is designed for quick discussions, brainstorming or casual one-on-ones. Writable yellow walls turn ideas into action, while soft seating and warm timber accents create a relaxed yet purposeful environment.

这是一个将舒适与创造力融合在一起的灵活协作角落，通过大胆的色彩与巧妙的设计持续激活空间。

A flexible collaboration corner where comfort and creativity meet, activated by bold colour and smart design.

为头脑风暴而设

Built for Brainstorms

会议空间根据不同使用需求设置了多种尺度，既支持正式的策略商讨与演示，也适应更私密的交流场景。可书写墙面、声学处理与标志性的黄色吊灯，共同营造出专注而富有张力的讨论环境。

Designed for strategy and spontaneous exchange, the meeting rooms come in various sizes to support both large presentations and intimate discussions. Writable walls, acoustic panels and Burson-yellow pendant lighting foster focus while echoing the brand’s energetic spirit.

这些会议空间以清晰有序的空间逻辑，为创造力、沟通效率与团队协作提供有力支持。

These meeting spaces are purposefully designed to support creativity, clarity and collaboration.

高效而从容的工作区Poised for Productivity

开放式办公区在活力与秩序之间取得平衡。符合人体工学的办公桌提升了日常工作的舒适度，以植物进行分隔的亲生物设计为空间带来呼吸感。地毯上柔和的橙色线条则为空间引入节奏变化，同时起到潜移默化的引导作用，兼顾了办公的专注与交流。This open-plan workspace balances energy with clarity. Ergonomic desks and biophilic planter dividers enhance comfort, while soft orange carpet lines add visual rhythm and subtle wayfinding, creating a dynamic environment that supports both focus and interaction.

一个与品牌高度契合的办公环境，将灵活性、员工关怀与高效生产力自然融合。

A vibrant, brand-aligned workspace where flexibility, wellbeing, and productivity come together seamlessly.

博雅集团北京的新办公室，是一场品牌、使命与团队的集中自我表达。从醒目的品牌色彩，到层次清晰的协作与专注空间布局，每一处设计细节都在强化博雅集团作为一家面向未来的战略传播机构的身份。通过将美学表达与功能需求紧密结合，这一空间不仅支持高效工作，也塑造出一种兼具开放与韧性的工作文化。The new Burson Beijing office is a bold expression of brand, purpose, and people. From the vibrant yellow highlights to the dynamic mix of collaboration zones and focused work areas, reinforces Burson’s identity as a forward-thinking communications firm. By aligning aesthetics with functionality, the space not only inspires creativity but also cultivates a workplace culture that’s agile, energised, and future-ready.