广州雪蕾香水博物馆丨中国广州丨深圳华汇设计

Architects:Shenzhen Huahui Design

Area:9500m²

Year:2025

Photographs:Right Angle Image

Lead Architects:XIAO Cheng

Category:Museums & Exhibit

Design Team:LIAO Guowei, LIANG Ziyi, LI Yu, ZHONG Shupeng, WANG Wenkai, XIAO Peimin, XU Mu (Structural), ZHAO Tingting (Structural)

Interior Design:Leaping Creative

Construction Drawings:Guangzhou Xincheng Architectural Design Institute Co., Ltd.，JZFZ Architectural Design Co.,Ltd

Curtain Wall Design:Shenzhen Zhongzhu Technology Curtain Wall Design Consulting Co., Ltd.

Landscape Design:Palm Design Co., Ltd.

Lighting Design:z design and planning, Handu Design Consultants Shenzhen Co., Ltd.

Client:Guangzhou Xuelei Fragrance Museum

City:Guangzhou

Country:China

Text description provided by the architects. The Guangzhou Xuelei Fragrance Museum takes scent—an invisible and intangible medium—as the starting point of its architectural concept. Challenging the visual dominance of conventional museum design, the project introduces smell, memory, and multisensory perception into spatial narration. Guided by principles of openness, collaboration, and sustainability, the museum is conceived not merely as an attractive cultural destination, but as a platform for public engagement with the history of perfumery, traditional craftsmanship, and contemporary technologies. It offers an ideal environment to experience the evolution of fragrance creation. Through architectural expression, the intangible nature of scent is transformed into a tangible, spatial encounter—establishing the museum as a vital venue for dialogue and exchange within global fragrance culture.

Located in the core area of Guangzhou MinKe Park, the project inserts a cultural institution into a high-density industrial context. The masterplan is developed through a dual logic of "industry and culture," positioning the corporate headquarters alongside the perfume museum. The site is divided into two distinct zones: a compact office campus to the north, defined by low-rise volumes forming a continuous urban edge, and an open museum precinct to the south, where a generous public plaza accommodates exhibitions, events, and everyday urban life.

The architectural form of the museum is an abstract translation of perfume-making processes. Eight red-brick cylindrical volumes of varying scales are arranged to form the main body, evoking the transformation of raw materials through distillation and refinement. Red brick is selected as the primary material for its association with the earth and craftsmanship. Through diversified bricklaying techniques—perforation, relief, and recessed courses—the façade allows light, air, and views to permeate, giving the building a porous and breathable character.

At ground level, transparent glass façades open the museum to the city, creating an inviting public living room. Faceted colored glass and reflecting pools generate dynamic visual layers, merging interior activities with the surrounding urban landscape. The dialogue between the solidity of brick and the lightness of glass establishes a balance between opacity and transparency. A curved glass corridor on the upper level functions both as a viewing platform and as an architectural window into the museum's narrative.

Inside, approximately 9,500 square meters of exhibition space unfold as a continuous sensory journey. A central atrium, curved staircases, and layered galleries choreograph movement through the building, echoing the rhythm of scent diffusion. The rooftop perfume garden concludes the experience, where botanical aromas and contemporary fragrance creation reconnect visitors with nature.

Through architecture, the Xuelei Perfume Museum transforms the invisible art of scent into a spatial and experiential narrative, bridging industry, culture, and the public realm.

Project gallery